Insights & Findings.

Social relevance isn't about posting more. (Though everyone seems to think it is.)

It's about building real bonds with your audience. The kind of connections that earn attention, drive brand love, and get people to engage and act.

The Relevance Stack is how we measure and build that relevance. It's three parts that work together to give you a clear picture of where you stand, what's working, and how to create content that truly makes an impact for your brand.

Let's break it down.

The R-Score

Think of this as your social report card. One number that shows exactly where your brand stands and where it needs to go next.

This isn't some vanity metric. It's a proper measurement that combines the stuff that actually matters:

• Social channel data: Your follower growth, engagement rates, all the performance basics 
• AI content scoring: How good your content really is (and whether your audience cares) 
• Audience relevance surveys: The real test - what your ideal customers think

It's like a fitness tracker for your brand. Shows you your current health, tracks progress over time, and tells you exactly where to push harder. Think a WHOOP but for brands. 

Relevance Hub

Let's be honest: no one wants to engage with brands that just don't get it or feel tone-deaf.

Understanding your audience properly is everything. The Relevance Hub is your weekly brief on what actually matters right now:

• The trends that count (not just the ones everyone's talking about)
• Global culture tracking
• Cross-sector industry moves
• Social listening analysis that goes deeper than keyword mentions
• Platform updates that will actually affect your strategy

If the R-Score is your fitness tracker, the Relevance Hub is your personal trainer: keeping you sharp on the latest moves each week.

Creative Relevance Framework

Shouting into the void with content nobody cares about? Definitely not a strategy.

The Creative Relevance Framework organizes your content into three pillars, combining their efforts into real results:

1. Showcasing the brand: Brand-led messaging, but made for social (not adapted for it)

2. Joining existing conversations: Meeting your audience where they already are, through trends, moments, and cultural references that make sense specifically to them

3. Making new moments: Creating original content that sparks fresh conversations and gets people talking

These three pillars help brands deliver content that feels authentic, timely, and impactful. To finish the fitness analogy: this is your workout plan, making sure every rep you do really counts for the broader goal.

Why The Relevance Stack Matters

Here's the truth: Relevance drives attention. Attention builds trust. Trust fuels growth.

The Relevance Stack is your three-part plan to nail all of that:

1. A clear benchmark of where you stand right now
2. Real-time insights into what your audience genuinely cares about
3. A strategic framework for content that resonates instead of just existing

What this will give you is a social presence that stops people from scrolling, building genuine attachment to the brand, and delivering business results you can point to directly. 

Ready to Get Relevant?

We've built the tools. We'd love to help your brand build something that matters to your audience and to you.

Want to see how relevant your brand really is? Let's talk.

Social relevance isn't about posting more. (Though everyone seems to think it is.)

It's about building real bonds with your audience. The kind of connections that earn attention, drive brand love, and get people to engage and act.

The Relevance Stack is how we measure and build that relevance. It's three parts that work together to give you a clear picture of where you stand, what's working, and how to create content that truly makes an impact for your brand.

Let's break it down.

The R-Score

Think of this as your social report card. One number that shows exactly where your brand stands and where it needs to go next.

This isn't some vanity metric. It's a proper measurement that combines the stuff that actually matters:

• Social channel data: Your follower growth, engagement rates, all the performance basics 
• AI content scoring: How good your content really is (and whether your audience cares) 
• Audience relevance surveys: The real test - what your ideal customers think

It's like a fitness tracker for your brand. Shows you your current health, tracks progress over time, and tells you exactly where to push harder. Think a WHOOP but for brands. 

Relevance Hub

Let's be honest: no one wants to engage with brands that just don't get it or feel tone-deaf.

Understanding your audience properly is everything. The Relevance Hub is your weekly brief on what actually matters right now:

• The trends that count (not just the ones everyone's talking about)
• Global culture tracking
• Cross-sector industry moves
• Social listening analysis that goes deeper than keyword mentions
• Platform updates that will actually affect your strategy

If the R-Score is your fitness tracker, the Relevance Hub is your personal trainer: keeping you sharp on the latest moves each week.

Creative Relevance Framework

Shouting into the void with content nobody cares about? Definitely not a strategy.

The Creative Relevance Framework organizes your content into three pillars, combining their efforts into real results:

1. Showcasing the brand: Brand-led messaging, but made for social (not adapted for it)

2. Joining existing conversations: Meeting your audience where they already are, through trends, moments, and cultural references that make sense specifically to them

3. Making new moments: Creating original content that sparks fresh conversations and gets people talking

These three pillars help brands deliver content that feels authentic, timely, and impactful. To finish the fitness analogy: this is your workout plan, making sure every rep you do really counts for the broader goal.

Why The Relevance Stack Matters

Here's the truth: Relevance drives attention. Attention builds trust. Trust fuels growth.

The Relevance Stack is your three-part plan to nail all of that:

1. A clear benchmark of where you stand right now
2. Real-time insights into what your audience genuinely cares about
3. A strategic framework for content that resonates instead of just existing

What this will give you is a social presence that stops people from scrolling, building genuine attachment to the brand, and delivering business results you can point to directly. 

Ready to Get Relevant?

We've built the tools. We'd love to help your brand build something that matters to your audience and to you.

Want to see how relevant your brand really is? Let's talk.

If your brand’s not showing up on social, someone else is stealing your screen time. And by now we should all know that attention is everything.

With 32% of consumers now spending over three hours on social media per day, showing up is now a non-negotiable. But there’s a big difference between creating content and posting it at the right time.

When talking about planned content, the magic happens when the two work together: bulk-create, schedule strategically, and keep your feed flowing without the daily scramble.

Here's how to nail the what, when, and how often.

Why Social Media Posting Frequency Matters

Social media posting frequency doesn’t guarantee you’ll go viral. It means you’ll stay relevant. And in our book, that’s actually more important.

Posting consistently gets you 5x more engagement. It’s all about visibility. And visibility drives conversions.

All your favourite social platforms want a consistent stream of creative content. Don’t keep up, and you’ll soon be forgotten by the algorithm. Even worse, your audience will forget you exist.

Here’s what the algorithm loves to see:

·         Recency: Fresh, relevant posts tend to rank higher.

·         Engagement Velocity: How quickly people engage. A fast reaction rate equals more feed visibility. 

·         Content Variety: Mix it up. It shows you’re active and agile, not a one-trick pony. Think carousels, stories, reels, and lives.

But we’re not just trying to please the machine. You’ve got to train your audience. Let them know when you’re going to show up. This way they’re more likely to tune in and come back for more.

What to Post and When

On Instagram reels generate 1.36x more reach than carousels. On TikTok, 60% say they want funny content. Why does this matter? Understand the platform’s needs and you’ll soon see those engagement stats start to shoot up.

Take TikTok and LinkedIn. As audiences go, they’re pretty much on different ends of the scale.

TikTok thrives on raw, spontaneous, fast-paced video content. Trending sounds, viral challenges, quick edits are what users crave. Less planning, more reaction.

On LinkedIn, we’re talking thoughtful, well-crafted expert insights. Content that builds trust, educates, and drives conversation. More planning, more insights.

Usually, repurposing reactive TikTok videos on LinkedIn will fall flat. Likewise, that insightful post you’ve been planning for weeks on LinkedIn won’t gain TikTok traction.

Social Posting Frequency by Platform

Here’s your no-fluff breakdown. What to post. Where to post. And how often to do it without losing your mind.

• Instagram: 3 to 4 mixed media posts a week and 2 stories per day. Think a heady mix of carousels, reels, and static posts.
• TikTok: 3 to 5 times per week… or more if you have capacity. Monitor trends, be reactive, stay current. The more you post, the more likely you engage.
• Facebook: Once per day. Stay relevant but don’t overwhelm. 
• LinkedIn: 2 to 3 times a week. Weekly posting gets you 2x more engagement, so what are you waiting for?
• Twitter/X: 2 to 3 times per day. Twitter moves quickly and so should you.

Why One Size Doesn’t Fit All

We’ve got the “how often” part down, now let’s dig into the why. Why do different posting frequencies work for different platforms - or even sectors - and how can we stay on top of it?

You and your audience

If you’re fashion-focused and trend aware you probably want to be all over socials with daily content across channels. But targeting niche audiences in B2B markets? Pick a channel and work it well.

Got a bigger audience already? Keep the beast fed with regular posts. Your followers small but perfectly formed? Less and more focussed works for them.

Differences in Content Lifespan

What disappears in 24 hours on one platform can live (and drive traffic) for months on another. Instagram Stories vanish after a day. Pinterest Pins can surface in search results for months.

Pinterest and YouTube reward evergreen content. Instagram Stories and TikTok demand a more regular drumbeat to stay visible.

Quality vs Quantity

TikTok embraces volume. Want to post 3-4 times a day? That’s no problem. It’s actually encouraged, especially when using trending sounds and formats.

Over at LinkedIn and Instagram, quality always trumps quantity. Audiences want purposeful posting, not repetition.

Content That Lasts vs. Content That Moves

Not all content serves the same purpose. Campaign launches, seasonal trends and reactive posts need a short, fast push to stay relevant. Evergreen content (your tutorials, FAQs, or educational posts) have long-term value. Share these at a slower pace and repurposed over time.

Have a mix of content to stay exciting in the eyes of your audience. 

Reuse, Recycle, Remix

Content creation requires a lot of input. Smart brands make posting frequency consistent by repurposing content.

TikTok        Instagram Reel

Blog Post          LinkedIn Carousel

Instagram Stories         Refreshed with new covers and captions

Remixing across platforms and formats ensures consistency without burnout; for you and your audience.

How Often Should Your Brand Post?

We’d love to give you a magic number. One that fits every brand. Unfortunately though, the truth is social posting frequency depends on you, your unique mix of resources, your KPIs and even your audience.

Have a think about these:

·         What can you actually manage? Can you consistently roll out high-quality, relevant socials without burning out? Or is it better to post less and post well?

·         Dig into the data: Are your posts engaging? Are you gaining followers? Keep an eye on the metrics. Find when it’s time to scale up or down.

·         Posting frequency that feeds into goals: Looking to build brand visibility? Post daily. Want meaningful relationships, post less often but with content that sparks conversation. Each social schedule should be unique to your brand.

Signs of TMI

Before you hit “post”, consider this: when brands moved from 0.5 to 1.5 posts per day, they suffered a 19% reduction in engagement per post.

More is not always better. And it might be turning your audience off. Push too hard and your audience tunes out. Too little, and they forget you exist. It’s about striking the sweet spot.

Posting Too Much Looks Like:

·         Engagement Fatigue: Likes and comments dip even though you’re posting daily. Audience is likely overwhelmed or bored by repetition.

·         Follower Churn: A steady stream of unfollows means you’re becoming noise, not value.

Posting Too Little Looks Like:

·         Stagnant Growth: Stuck with the same followers for months, inconsistent posting could be to blame.

·         Low Impressions: Algorithms favour fresh content. You don’t post, you aren’t surfaced.

The Spin Angle

Frequency is a powerful lever, but it’s not a social strategy. More only works when there’s a reason. Every post should offer something to your audience. Insight or entertainment, it should strike a chord and leave them coming back for more.

That’s where Spin comes in: we build tailored, culture-first strategies that balance consistency with creativity, making sure every post has a purpose and every brand moment lands.

Need a posting plan that actually performs? Let’s build one together.

‍

If your brand’s not showing up on social, someone else is stealing your screen time. And by now we should all know that attention is everything.

With 32% of consumers now spending over three hours on social media per day, showing up is now a non-negotiable. But there’s a big difference between creating content and posting it at the right time.

When talking about planned content, the magic happens when the two work together: bulk-create, schedule strategically, and keep your feed flowing without the daily scramble.

Here's how to nail the what, when, and how often.

Why Social Media Posting Frequency Matters

Social media posting frequency doesn’t guarantee you’ll go viral. It means you’ll stay relevant. And in our book, that’s actually more important.

Posting consistently gets you 5x more engagement. It’s all about visibility. And visibility drives conversions.

All your favourite social platforms want a consistent stream of creative content. Don’t keep up, and you’ll soon be forgotten by the algorithm. Even worse, your audience will forget you exist.

Here’s what the algorithm loves to see:

·         Recency: Fresh, relevant posts tend to rank higher.

·         Engagement Velocity: How quickly people engage. A fast reaction rate equals more feed visibility. 

·         Content Variety: Mix it up. It shows you’re active and agile, not a one-trick pony. Think carousels, stories, reels, and lives.

But we’re not just trying to please the machine. You’ve got to train your audience. Let them know when you’re going to show up. This way they’re more likely to tune in and come back for more.

What to Post and When

On Instagram reels generate 1.36x more reach than carousels. On TikTok, 60% say they want funny content. Why does this matter? Understand the platform’s needs and you’ll soon see those engagement stats start to shoot up.

Take TikTok and LinkedIn. As audiences go, they’re pretty much on different ends of the scale.

TikTok thrives on raw, spontaneous, fast-paced video content. Trending sounds, viral challenges, quick edits are what users crave. Less planning, more reaction.

On LinkedIn, we’re talking thoughtful, well-crafted expert insights. Content that builds trust, educates, and drives conversation. More planning, more insights.

Usually, repurposing reactive TikTok videos on LinkedIn will fall flat. Likewise, that insightful post you’ve been planning for weeks on LinkedIn won’t gain TikTok traction.

Social Posting Frequency by Platform

Here’s your no-fluff breakdown. What to post. Where to post. And how often to do it without losing your mind.

• Instagram: 3 to 4 mixed media posts a week and 2 stories per day. Think a heady mix of carousels, reels, and static posts.
• TikTok: 3 to 5 times per week… or more if you have capacity. Monitor trends, be reactive, stay current. The more you post, the more likely you engage.
• Facebook: Once per day. Stay relevant but don’t overwhelm. 
• LinkedIn: 2 to 3 times a week. Weekly posting gets you 2x more engagement, so what are you waiting for?
• Twitter/X: 2 to 3 times per day. Twitter moves quickly and so should you.

Why One Size Doesn’t Fit All

We’ve got the “how often” part down, now let’s dig into the why. Why do different posting frequencies work for different platforms - or even sectors - and how can we stay on top of it?

You and your audience

If you’re fashion-focused and trend aware you probably want to be all over socials with daily content across channels. But targeting niche audiences in B2B markets? Pick a channel and work it well.

Got a bigger audience already? Keep the beast fed with regular posts. Your followers small but perfectly formed? Less and more focussed works for them.

Differences in Content Lifespan

What disappears in 24 hours on one platform can live (and drive traffic) for months on another. Instagram Stories vanish after a day. Pinterest Pins can surface in search results for months.

Pinterest and YouTube reward evergreen content. Instagram Stories and TikTok demand a more regular drumbeat to stay visible.

Quality vs Quantity

TikTok embraces volume. Want to post 3-4 times a day? That’s no problem. It’s actually encouraged, especially when using trending sounds and formats.

Over at LinkedIn and Instagram, quality always trumps quantity. Audiences want purposeful posting, not repetition.

Content That Lasts vs. Content That Moves

Not all content serves the same purpose. Campaign launches, seasonal trends and reactive posts need a short, fast push to stay relevant. Evergreen content (your tutorials, FAQs, or educational posts) have long-term value. Share these at a slower pace and repurposed over time.

Have a mix of content to stay exciting in the eyes of your audience. 

Reuse, Recycle, Remix

Content creation requires a lot of input. Smart brands make posting frequency consistent by repurposing content.

TikTok        Instagram Reel

Blog Post          LinkedIn Carousel

Instagram Stories         Refreshed with new covers and captions

Remixing across platforms and formats ensures consistency without burnout; for you and your audience.

How Often Should Your Brand Post?

We’d love to give you a magic number. One that fits every brand. Unfortunately though, the truth is social posting frequency depends on you, your unique mix of resources, your KPIs and even your audience.

Have a think about these:

·         What can you actually manage? Can you consistently roll out high-quality, relevant socials without burning out? Or is it better to post less and post well?

·         Dig into the data: Are your posts engaging? Are you gaining followers? Keep an eye on the metrics. Find when it’s time to scale up or down.

·         Posting frequency that feeds into goals: Looking to build brand visibility? Post daily. Want meaningful relationships, post less often but with content that sparks conversation. Each social schedule should be unique to your brand.

Signs of TMI

Before you hit “post”, consider this: when brands moved from 0.5 to 1.5 posts per day, they suffered a 19% reduction in engagement per post.

More is not always better. And it might be turning your audience off. Push too hard and your audience tunes out. Too little, and they forget you exist. It’s about striking the sweet spot.

Posting Too Much Looks Like:

·         Engagement Fatigue: Likes and comments dip even though you’re posting daily. Audience is likely overwhelmed or bored by repetition.

·         Follower Churn: A steady stream of unfollows means you’re becoming noise, not value.

Posting Too Little Looks Like:

·         Stagnant Growth: Stuck with the same followers for months, inconsistent posting could be to blame.

·         Low Impressions: Algorithms favour fresh content. You don’t post, you aren’t surfaced.

The Spin Angle

Frequency is a powerful lever, but it’s not a social strategy. More only works when there’s a reason. Every post should offer something to your audience. Insight or entertainment, it should strike a chord and leave them coming back for more.

That’s where Spin comes in: we build tailored, culture-first strategies that balance consistency with creativity, making sure every post has a purpose and every brand moment lands.

Need a posting plan that actually performs? Let’s build one together.

‍

Brand consistency is your social superpower. It’s how people recognise you, trust you, and come back for more.

But we’re also in the age of speed. Blink and there’s a new meme, sound, or format dominating the feed.

React too slowly and you miss your moment. React too fast and risk sounding like a try-hard.

How do brands stay consistent and culturally relevant? We break it down for you.

Consistency vs responsiveness: the best of both

In the world of memes and viral trends where algorithms rule all, staying consistent can feel like a losing battle, chasing a rainbow, running in circles… You get it.

Your grid’s looking clean, your tone is on point, then boom, a competitor drops a viral trend-jack and runs off with your engagement.

Responsiveness is within reach. We can show you how to flex when it matters, hold the line when it doesn’t.

Why brand consistency still rules

Before we reveal our hard-won consistency insights, you need to know why it's so important.

Being consistent isn’t about being boring, but about being memorable, trustworthy, and instantly recognisable in a busy feed.

Brand consistency on socials means…

• Recognition: Easier for people to know it’s you
• Trust: Consistency equals credibility
• Better ROI: The stats back it up 
• Time Saved: Guesswork is gone, approvals flow fast
• Creativity clarity: Fewer boundaries to better ideas

How to do build your brand

As social media strategy experts we're familiar with how the brand sausage is made. These top tips will lay the solid groundwork for consistency:

• Use your tone of voice: Too many companies have beautiful (and expensive) TOV docs languishing in some long-forgotten folder. Use them!
• Embrace a visual identity: Colours, fonts, layouts and overall style. Be consistent
• Build repeatable themes: Recurring content types lay the groundwork for spontaneous variety.
• Be predictable (but not boring): Don't post at the same time every day; don't ghost your audience for months at a time.
• Platform-specific, on-brand behaviour: Stay true to your brand’s through-line.

Flex the Brand When it Matters

Consistency isn’t rigidity. It’s control. It’s knowing the guardrails so you can intentionally break them.

Responding to trends is about acting spontaneously within strategic parameters.

Understand the trends, how you’ll respond, and what the process for responding is.

The first step: looking for trends that matter.

Which Trends Matter?

The best brands don’t jump on every trend. Just the right ones.

Here’s how to tell if a trend is worth your time or whether to just keep on scrolling:

• It aligns with your tone of voice and values: much easier if they're clearly defined!
• It fits the platform where you’re active: a TikTok trend won’t be a good fit if you’re only active on LinkedIn - don’t shoehorn trends onto bad-fit platforms
• It speaks to your audience’s interests: make sure you know what they are in advance so you can effectively gauge this
• You can add something meaningful to the conversation: responding to trends is a way to showcase your brand voice and ethos in a new, interesting way
• You can react fast enough to still be relevant

This last point taps into a real common pain point: sign-off. If it takes 5 layers of approval to post a trending meme... you’re already too late.

That said, there are legit reasons to pass trends by…

When to sit this one out

Some trends are more trouble than they’re worth, regardless of the audience size. 

Watch out for:

• Outrage bait: if it’s built on controversy, skip it. 
• Hijacked moments: if it’s been co-opted by extreme or fringe groups, skip it.
• Off-brand energy: if you need to explain the connection, skip it. This is the online version of having to explain a joke because no one laughed.
• Overexposure: if a million brands are on it already, it’s just noise. 
• The wrong format: if your product doesn’t fit the trend’s format, trying to shoehorn it in will look clumsy and awkward.
• You weren’t fast enough: we’re going to say this again: if your sign-off process moves too slowly, you’re better off sitting it out than being late to the party.

Brands that nail social know when to lean in. They move fast, but stay true to their core values. It takes skill, cultural awareness, a feel for timing, and - you know it already - strategy.

All the things that Spin has in spades, incidentally.

Spot your bandwagon and jump on it gracefully

Speed. Timing. Cultural fluency. That’s the real game. And even with luck, without strategy it just won’t land.

And to do that you need:

• Clear parameters: what’s on-brand, what’s borderline, what’s off-limits
• Pre-approved guidance: the formats, tone, and visuals that can be adapted fast
• A trusted team:–whether in-house or agency-side, you need a core of social natives who know your brand inside out that you trust to post when they think the time is right

Enter: Spin. Trend fluency is at the heart of what we do. We’ve helped tons of brands to tune in to the right trends, filter out the noise, and move fast without going off-brand.

The result is a perfect balance of consistency and trend-awareness. 

Need help with the balancing act?

Nailing the sweet spot between brand consistency and cultural relevance is easier when you know how. 

With a team of social-natives with fingers ever on the pulse, and a proven track record of delivering social success for global brands, we can help you stay solid and spontaneous.

Want to flex your brand without losing your edge? Let’s talk. 

‍

Brand consistency is your social superpower. It’s how people recognise you, trust you, and come back for more.

But we’re also in the age of speed. Blink and there’s a new meme, sound, or format dominating the feed.

React too slowly and you miss your moment. React too fast and risk sounding like a try-hard.

How do brands stay consistent and culturally relevant? We break it down for you.

Consistency vs responsiveness: the best of both

In the world of memes and viral trends where algorithms rule all, staying consistent can feel like a losing battle, chasing a rainbow, running in circles… You get it.

Your grid’s looking clean, your tone is on point, then boom, a competitor drops a viral trend-jack and runs off with your engagement.

Responsiveness is within reach. We can show you how to flex when it matters, hold the line when it doesn’t.

Why brand consistency still rules

Before we reveal our hard-won consistency insights, you need to know why it's so important.

Being consistent isn’t about being boring, but about being memorable, trustworthy, and instantly recognisable in a busy feed.

Brand consistency on socials means…

• Recognition: Easier for people to know it’s you
• Trust: Consistency equals credibility
• Better ROI: The stats back it up 
• Time Saved: Guesswork is gone, approvals flow fast
• Creativity clarity: Fewer boundaries to better ideas

How to do build your brand

As social media strategy experts we're familiar with how the brand sausage is made. These top tips will lay the solid groundwork for consistency:

• Use your tone of voice: Too many companies have beautiful (and expensive) TOV docs languishing in some long-forgotten folder. Use them!
• Embrace a visual identity: Colours, fonts, layouts and overall style. Be consistent
• Build repeatable themes: Recurring content types lay the groundwork for spontaneous variety.
• Be predictable (but not boring): Don't post at the same time every day; don't ghost your audience for months at a time.
• Platform-specific, on-brand behaviour: Stay true to your brand’s through-line.

Flex the Brand When it Matters

Consistency isn’t rigidity. It’s control. It’s knowing the guardrails so you can intentionally break them.

Responding to trends is about acting spontaneously within strategic parameters.

Understand the trends, how you’ll respond, and what the process for responding is.

The first step: looking for trends that matter.

Which Trends Matter?

The best brands don’t jump on every trend. Just the right ones.

Here’s how to tell if a trend is worth your time or whether to just keep on scrolling:

• It aligns with your tone of voice and values: much easier if they're clearly defined!
• It fits the platform where you’re active: a TikTok trend won’t be a good fit if you’re only active on LinkedIn - don’t shoehorn trends onto bad-fit platforms
• It speaks to your audience’s interests: make sure you know what they are in advance so you can effectively gauge this
• You can add something meaningful to the conversation: responding to trends is a way to showcase your brand voice and ethos in a new, interesting way
• You can react fast enough to still be relevant

This last point taps into a real common pain point: sign-off. If it takes 5 layers of approval to post a trending meme... you’re already too late.

That said, there are legit reasons to pass trends by…

When to sit this one out

Some trends are more trouble than they’re worth, regardless of the audience size. 

Watch out for:

• Outrage bait: if it’s built on controversy, skip it. 
• Hijacked moments: if it’s been co-opted by extreme or fringe groups, skip it.
• Off-brand energy: if you need to explain the connection, skip it. This is the online version of having to explain a joke because no one laughed.
• Overexposure: if a million brands are on it already, it’s just noise. 
• The wrong format: if your product doesn’t fit the trend’s format, trying to shoehorn it in will look clumsy and awkward.
• You weren’t fast enough: we’re going to say this again: if your sign-off process moves too slowly, you’re better off sitting it out than being late to the party.

Brands that nail social know when to lean in. They move fast, but stay true to their core values. It takes skill, cultural awareness, a feel for timing, and - you know it already - strategy.

All the things that Spin has in spades, incidentally.

Spot your bandwagon and jump on it gracefully

Speed. Timing. Cultural fluency. That’s the real game. And even with luck, without strategy it just won’t land.

And to do that you need:

• Clear parameters: what’s on-brand, what’s borderline, what’s off-limits
• Pre-approved guidance: the formats, tone, and visuals that can be adapted fast
• A trusted team:–whether in-house or agency-side, you need a core of social natives who know your brand inside out that you trust to post when they think the time is right

Enter: Spin. Trend fluency is at the heart of what we do. We’ve helped tons of brands to tune in to the right trends, filter out the noise, and move fast without going off-brand.

The result is a perfect balance of consistency and trend-awareness. 

Need help with the balancing act?

Nailing the sweet spot between brand consistency and cultural relevance is easier when you know how. 

With a team of social-natives with fingers ever on the pulse, and a proven track record of delivering social success for global brands, we can help you stay solid and spontaneous.

Want to flex your brand without losing your edge? Let’s talk. 

‍

With 5.17 billion social users worldwide ‘social’ isn’t just the leading channel for brand visibility, it’s fast becoming the leading channel for performance, conversation and cultural relevance.

But posting without a strong social strategy is like writing with a broken pencil. You won’t leave a mark.

Your strategy is your guide, taking you from random social posts duplicated across all channels to a social feed that targets your audience where they are.

What exactly is a social strategy?

A social strategy is so much more than what you post:  it’s the why, where, when, and for who. Your strategy connects the dots between business goals and attention-grabbing content. It tells you:

- Who you're talking to

- What you should be saying

- Where you should be saying it

- And how to measure if it’s working

No more random posts. No more “let’s just try this.” It’s structure + storytelling + strategy = results.

To get it right, takes time, patience, and a team of social natives who have years of experience in creating game-changing strategies.

But what about trending topics? What if we go viral? How about negative press? It’s important to know that social strategy isn’t fixed, it’s not about prescribing what is posted when just for efficiency reasons. A true social-first strategy flexes and moves. It provides the tools to quickly respond to new trends, builds in tactics to take advantage of viral content, and provides guidelines on dealing with both positive and negative attention.

Spin 360 degrees with our social-first strategy.

Why you need a social strategy yesterday

Social strategies go beyond getting you closer to your marketing goals. They make getting there so much easier and so much more intentional.

Everyone will know what’s going live, when and where. They’ll know who’s in charge of social photography and when to expect posts from your influencers.

●       Joined-up thinking: No more silos, or “who’s doing what?!” bedlam. It will be teams working towards the same goal.

●       Better Targeting: Zero in to nail the voice, value and relevancy.

●       Long-term planning: Socials should grow with your business, not just light up a moment.

●       Creative flexibility: Built in agility allows you to take advantage of successful campaigns or fine tunes ones that aren’t hitting home.

What a creative-first social strategy gives you

Socials are a visual medium, so you’ve got to catch the eye before you make an emotional connection. A creative-first social strategy knows that traffic isn’t the only party in town. It looks at:

●       Brand visibility: Get seen, remembered, and talked about.

●       New audiences: Tap into new communities, trends, and new corners of the internet. Hello, fresh eyeballs.

●       Authenticity: Lean into storytelling, UGC, and behind-the-scenes moments that build trust.

●       Revenue: From Instagram to TikTok, social content converts. Scroll, tap, buy.

●       Engaged audience: Posting with purpose gives your followers a reason to double-tap, comment, and share, whether paid or organic.

●       Data: Every click, share, and save is a data point. Learn what resonates and who’s watching, so you can keep adjusting and keep winning.

Get creative with Spin strategies.

The fun bit: let’s build a successful social strategy

What you include in a social marketing strategy depends on your business and your goals. Each strategy is unique. That’s what makes it a strategy instead of a generic, cookie cutter social plan.

At Spin, we tackle a strategy by looking at the following:

Benchmarking

●       R-Score: At Spin, we can develop an R-Score for our clients. This shows where you are and how we can improve your relevancy and reach. A unique formula that combines follower growth and engagement rates, with a proprietary content scoring system using AI models and survey data to evaluate alignment with your ideal customer.

●       Goals and KPIs: Do you want users to buy your products, or just know you exist? What do you class as a success? Are you chasing clicks, really want referrals or looking to fill up on followers?

Data deep dives

●       Audience: Who are you trying to reach, and what content makes them tick? Is it one audience or a variety of personas you’re looking to target?

●       Competitors: Who’s doing what you’re doing, what strategy is getting them there? What can you learn from that?

●       Platform: Where does your audience live? Instagram, LinkedIn, TikTok? How can you best target these places in platform-native ways?

Taskmasters

●       Workload: Who is doing what? How are you dividing responsibilities among your team?

●       Budget: How much can you afford to spend on a strategy? If you don’t have time, invest ina social marketing team.

●       Reporting: What are the key metrics to report on? How often do you need a report?

Step By Step Guide to Social

Here’s how we would do it.

1. Start With an Audit (Even If     It Hurts)

Before you get flashy with Reels and carousels, take a moment to look at your current social presence. What’s been working and what’s been flopping? An honest analysis will reveal focal points, especially if you also look at engagement stats, and demographics, getting a clear picture of your audience in the process.

2. Set Meaningful Goals

Terms like “Raise awareness” sound great, but aren’t measurable. A solid social strategy sets SMART goals: milestones that are Specific, Measurable, Achievable, Relevant, and Time-bound. Why? Because social-first brands see up to a 10.2% jump in annual revenue just by implementing a SMART strategy. That means knowing what success looks like and what numbers prove it.

3. Know Your Pillars (And No, Not Just ‘Funny Memes’)

Define content pillars. These are the go-to topics for your posts, campaigns, and brand storytelling. Think “behind the scenes,” “UGC,”, “how-to drops,” “hot takes,” “product moments.” It’s your playbook for consistent, engaging content. And don’t underestimate UGC. 86% of brands are using it to connect with real people and tell real stories.

4. Use Multiple Platforms

With users browsing across 6.7 platforms a month, tailoring to each space is vital. What works on TikTok might not yield results on LinkedIn. So, take a deep dive into where your audience hangs out and then craft tone, format and visuals to match. Square? Vertical? Lo-fi? Studio? Log it and then modify it. Brands using multi-platform strategies have seen up to a 5% lift in webs ales.

5. Competitor Research

Competitor research is paramount. Dig into what your competitors are posting, what’s working, and what’s falling flat. From post frequency to engagement levels, this will help you to surface patterns to help you do things differently. Because being just “as good as them” isn’t the goal. Standing out is.

6. Plot It Out with a Proper Plan

Random posting won’t get you far. You will need a proper social strategy to bring structure to your posts. Map out what goes live, where, and when, so your team isn’t scrambling, and your followers are consistently engaged.

7. Listen To Your Followers

With 54% of users turning to social to research products, listening is just as important as speaking. And your audience is talking. About your brand. About your competitors. About that thing you missed because no one was listening.

Use this to your advantage by plugging into the conversation with social listening tools that track mentions, mood, and trending conversations so your content doesn’t just speak at people; it speaks with them.

8. Organic or Paid?

Organic posts build on brand and long-term relationships and engagement, while paid uses ads to reach a wider audience quickly, targeting specific demographics. But make sure you’re using a strategy. Don’t just boost posts and hope for the best. Build creative that earns organic reach and drives paid results. Whether you’re growing followers or pushing conversions, aim to blend both sides into one high-performing content mix.

9. Your Tech Stack, Sorted

You don’t need a dozen tabs open to run good socials. Pick and plug in the tools that matter, from schedulers and reporting dashboards to design platforms that make your feed compelling.

10. Decide Who Does What

Cut out the “who’s posting today?” chaos and ring the whole team together. Map out your entire workflow from creative to copy to scheduling to sign-off, ensuring everyone knows their bit and nothing gets left in the drafts.

Spin a Strategy with Spin

If that sounds like a lot of work you don’t have time for, Spin can help you out. We use creative-first strategies to connect your brand with culture and make you a truly relevant brand amidst the chaos that is social media.

If you'd like to know how Spin can help you, hit the button below to arrange a chat.

GET IN TOUCH

‍

With 5.17 billion social users worldwide ‘social’ isn’t just the leading channel for brand visibility, it’s fast becoming the leading channel for performance, conversation and cultural relevance.

But posting without a strong social strategy is like writing with a broken pencil. You won’t leave a mark.

Your strategy is your guide, taking you from random social posts duplicated across all channels to a social feed that targets your audience where they are.

What exactly is a social strategy?

A social strategy is so much more than what you post:  it’s the why, where, when, and for who. Your strategy connects the dots between business goals and attention-grabbing content. It tells you:

- Who you're talking to

- What you should be saying

- Where you should be saying it

- And how to measure if it’s working

No more random posts. No more “let’s just try this.” It’s structure + storytelling + strategy = results.

To get it right, takes time, patience, and a team of social natives who have years of experience in creating game-changing strategies.

But what about trending topics? What if we go viral? How about negative press? It’s important to know that social strategy isn’t fixed, it’s not about prescribing what is posted when just for efficiency reasons. A true social-first strategy flexes and moves. It provides the tools to quickly respond to new trends, builds in tactics to take advantage of viral content, and provides guidelines on dealing with both positive and negative attention.

Spin 360 degrees with our social-first strategy.

Why you need a social strategy yesterday

Social strategies go beyond getting you closer to your marketing goals. They make getting there so much easier and so much more intentional.

Everyone will know what’s going live, when and where. They’ll know who’s in charge of social photography and when to expect posts from your influencers.

●       Joined-up thinking: No more silos, or “who’s doing what?!” bedlam. It will be teams working towards the same goal.

●       Better Targeting: Zero in to nail the voice, value and relevancy.

●       Long-term planning: Socials should grow with your business, not just light up a moment.

●       Creative flexibility: Built in agility allows you to take advantage of successful campaigns or fine tunes ones that aren’t hitting home.

What a creative-first social strategy gives you

Socials are a visual medium, so you’ve got to catch the eye before you make an emotional connection. A creative-first social strategy knows that traffic isn’t the only party in town. It looks at:

●       Brand visibility: Get seen, remembered, and talked about.

●       New audiences: Tap into new communities, trends, and new corners of the internet. Hello, fresh eyeballs.

●       Authenticity: Lean into storytelling, UGC, and behind-the-scenes moments that build trust.

●       Revenue: From Instagram to TikTok, social content converts. Scroll, tap, buy.

●       Engaged audience: Posting with purpose gives your followers a reason to double-tap, comment, and share, whether paid or organic.

●       Data: Every click, share, and save is a data point. Learn what resonates and who’s watching, so you can keep adjusting and keep winning.

Get creative with Spin strategies.

The fun bit: let’s build a successful social strategy

What you include in a social marketing strategy depends on your business and your goals. Each strategy is unique. That’s what makes it a strategy instead of a generic, cookie cutter social plan.

At Spin, we tackle a strategy by looking at the following:

Benchmarking

●       R-Score: At Spin, we can develop an R-Score for our clients. This shows where you are and how we can improve your relevancy and reach. A unique formula that combines follower growth and engagement rates, with a proprietary content scoring system using AI models and survey data to evaluate alignment with your ideal customer.

●       Goals and KPIs: Do you want users to buy your products, or just know you exist? What do you class as a success? Are you chasing clicks, really want referrals or looking to fill up on followers?

Data deep dives

●       Audience: Who are you trying to reach, and what content makes them tick? Is it one audience or a variety of personas you’re looking to target?

●       Competitors: Who’s doing what you’re doing, what strategy is getting them there? What can you learn from that?

●       Platform: Where does your audience live? Instagram, LinkedIn, TikTok? How can you best target these places in platform-native ways?

Taskmasters

●       Workload: Who is doing what? How are you dividing responsibilities among your team?

●       Budget: How much can you afford to spend on a strategy? If you don’t have time, invest ina social marketing team.

●       Reporting: What are the key metrics to report on? How often do you need a report?

Step By Step Guide to Social

Here’s how we would do it.

1. Start With an Audit (Even If     It Hurts)

Before you get flashy with Reels and carousels, take a moment to look at your current social presence. What’s been working and what’s been flopping? An honest analysis will reveal focal points, especially if you also look at engagement stats, and demographics, getting a clear picture of your audience in the process.

2. Set Meaningful Goals

Terms like “Raise awareness” sound great, but aren’t measurable. A solid social strategy sets SMART goals: milestones that are Specific, Measurable, Achievable, Relevant, and Time-bound. Why? Because social-first brands see up to a 10.2% jump in annual revenue just by implementing a SMART strategy. That means knowing what success looks like and what numbers prove it.

3. Know Your Pillars (And No, Not Just ‘Funny Memes’)

Define content pillars. These are the go-to topics for your posts, campaigns, and brand storytelling. Think “behind the scenes,” “UGC,”, “how-to drops,” “hot takes,” “product moments.” It’s your playbook for consistent, engaging content. And don’t underestimate UGC. 86% of brands are using it to connect with real people and tell real stories.

4. Use Multiple Platforms

With users browsing across 6.7 platforms a month, tailoring to each space is vital. What works on TikTok might not yield results on LinkedIn. So, take a deep dive into where your audience hangs out and then craft tone, format and visuals to match. Square? Vertical? Lo-fi? Studio? Log it and then modify it. Brands using multi-platform strategies have seen up to a 5% lift in webs ales.

5. Competitor Research

Competitor research is paramount. Dig into what your competitors are posting, what’s working, and what’s falling flat. From post frequency to engagement levels, this will help you to surface patterns to help you do things differently. Because being just “as good as them” isn’t the goal. Standing out is.

6. Plot It Out with a Proper Plan

Random posting won’t get you far. You will need a proper social strategy to bring structure to your posts. Map out what goes live, where, and when, so your team isn’t scrambling, and your followers are consistently engaged.

7. Listen To Your Followers

With 54% of users turning to social to research products, listening is just as important as speaking. And your audience is talking. About your brand. About your competitors. About that thing you missed because no one was listening.

Use this to your advantage by plugging into the conversation with social listening tools that track mentions, mood, and trending conversations so your content doesn’t just speak at people; it speaks with them.

8. Organic or Paid?

Organic posts build on brand and long-term relationships and engagement, while paid uses ads to reach a wider audience quickly, targeting specific demographics. But make sure you’re using a strategy. Don’t just boost posts and hope for the best. Build creative that earns organic reach and drives paid results. Whether you’re growing followers or pushing conversions, aim to blend both sides into one high-performing content mix.

9. Your Tech Stack, Sorted

You don’t need a dozen tabs open to run good socials. Pick and plug in the tools that matter, from schedulers and reporting dashboards to design platforms that make your feed compelling.

10. Decide Who Does What

Cut out the “who’s posting today?” chaos and ring the whole team together. Map out your entire workflow from creative to copy to scheduling to sign-off, ensuring everyone knows their bit and nothing gets left in the drafts.

Spin a Strategy with Spin

If that sounds like a lot of work you don’t have time for, Spin can help you out. We use creative-first strategies to connect your brand with culture and make you a truly relevant brand amidst the chaos that is social media.

If you'd like to know how Spin can help you, hit the button below to arrange a chat.

GET IN TOUCH

‍

For years, TV has been the go-to for brand building at scale. And we won’t deny that TV still has its place… sometimes. But if you're still sinking the majority of your budget into linear, unmeasurable reach… you're not just missing a trick, you’re missing your audience.

Because while TV CPMs have exploded by 87% since 2020, Meta CPMs have quietly dropped by 18%​.

So why are brands still defaulting to TV?

Comfort. 
Familiarity. 
A (false) sense of scale?

But what if just 10% of your TV budget went to Meta?

Say you’re investing £5M in TV. Reallocating just 10% of that to Meta could reach 4.4M unique users at best-practice frequency, across a six-week campaign​. And that reach wouldn’t be theoretical. It would be:

• Trackable
• Optimisable
• Tailored to real human behaviour in real time
  

That’s the difference. Social media doesn’t just reach people. It tells you who’s engaging, what’s resonating, and where to go next.

Still think social’s just a support act?

The University of Oxford’s ‘No Silver Bullet’ study, the largest academic investigation into brand-building effectiveness, found the most effective media mix is TV, Meta and YouTube​. Not just one. Not two. All three. But used strategically. We’ve long seen where the attention’s heading. It’s why we brought Be a Bear into the Spin fold, the YouTube and audience strategy specialists who help us go bigger, broader, and sharper across channels. Because in 2025, full-funnel doesn’t mean “a bit of everything.” It means knowing how to make each channel work harder. 

And when Meta owns the four most-used daily apps in the UK (👋 Instagram, Facebook, Messenger and WhatsApp), the opportunity to amplify ATL impact and extend reach is unmatched.

And here’s the kicker…

Social doesn’t just scale your ATL. It adds lift:

• Greater unaided awareness
• Higher consideration
• Lower cost per acquisition

We’re talking social-first adaptation, where we translate ATL creative into a high-performance suite of assets designed to scale, test, and convert. It’s how we helped Brothers Cider exceed their reach targets with 12 modular assets from one TVC. It’s how we helped People’s Postcode Lottery turn a brand shoot into a DR sign-up engine on Meta.

So what makes social more measurable?

Unlike TV, social doesn’t rely on panels or extrapolation. You get live, platform-native performance data across every asset, audience, and placement.

Here’s what that looks like in practice:

• Creative-level breakdowns: See which specific edits, hooks, or formats are performing across Meta, TikTok, and YouTube.
  
  
• Funnel-stage metrics: Track not just awareness, but how assets influence consideration, intent, and conversion, mapped to real user journeys.
  
  
• Custom conversions & pixel data: Set up granular, first-party tracking to understand true ROI beyond surface metrics.
  
  
• Holdout testing: Run incrementality studies to isolate impact - what would have happened without paid social?
  
  
• Creative scoring & fatigue tracking: Know when an asset’s burning out before your performance drops.
  

Through SpaRk, our ad creative solution, we use this data to iterate in real time. We test modular creative, scale what works, and retire what doesn’t. It’s performance and brand-building, working together.

And here’s the stat that says it all: 56% of action outcomes on Meta are driven by creative alone​. 

TL;DR: If you're still debating “TV or social”... you’re asking the wrong question.

The right one?
‍How much of your TV budget could work harder on social?
We’re here to help you find out.

For years, TV has been the go-to for brand building at scale. And we won’t deny that TV still has its place… sometimes. But if you're still sinking the majority of your budget into linear, unmeasurable reach… you're not just missing a trick, you’re missing your audience.

Because while TV CPMs have exploded by 87% since 2020, Meta CPMs have quietly dropped by 18%​.

So why are brands still defaulting to TV?

Comfort. 
Familiarity. 
A (false) sense of scale?

But what if just 10% of your TV budget went to Meta?

Say you’re investing £5M in TV. Reallocating just 10% of that to Meta could reach 4.4M unique users at best-practice frequency, across a six-week campaign​. And that reach wouldn’t be theoretical. It would be:

• Trackable
• Optimisable
• Tailored to real human behaviour in real time
  

That’s the difference. Social media doesn’t just reach people. It tells you who’s engaging, what’s resonating, and where to go next.

Still think social’s just a support act?

The University of Oxford’s ‘No Silver Bullet’ study, the largest academic investigation into brand-building effectiveness, found the most effective media mix is TV, Meta and YouTube​. Not just one. Not two. All three. But used strategically. We’ve long seen where the attention’s heading. It’s why we brought Be a Bear into the Spin fold, the YouTube and audience strategy specialists who help us go bigger, broader, and sharper across channels. Because in 2025, full-funnel doesn’t mean “a bit of everything.” It means knowing how to make each channel work harder. 

And when Meta owns the four most-used daily apps in the UK (👋 Instagram, Facebook, Messenger and WhatsApp), the opportunity to amplify ATL impact and extend reach is unmatched.

And here’s the kicker…

Social doesn’t just scale your ATL. It adds lift:

• Greater unaided awareness
• Higher consideration
• Lower cost per acquisition

We’re talking social-first adaptation, where we translate ATL creative into a high-performance suite of assets designed to scale, test, and convert. It’s how we helped Brothers Cider exceed their reach targets with 12 modular assets from one TVC. It’s how we helped People’s Postcode Lottery turn a brand shoot into a DR sign-up engine on Meta.

So what makes social more measurable?

Unlike TV, social doesn’t rely on panels or extrapolation. You get live, platform-native performance data across every asset, audience, and placement.

Here’s what that looks like in practice:

• Creative-level breakdowns: See which specific edits, hooks, or formats are performing across Meta, TikTok, and YouTube.
  
  
• Funnel-stage metrics: Track not just awareness, but how assets influence consideration, intent, and conversion, mapped to real user journeys.
  
  
• Custom conversions & pixel data: Set up granular, first-party tracking to understand true ROI beyond surface metrics.
  
  
• Holdout testing: Run incrementality studies to isolate impact - what would have happened without paid social?
  
  
• Creative scoring & fatigue tracking: Know when an asset’s burning out before your performance drops.
  

Through SpaRk, our ad creative solution, we use this data to iterate in real time. We test modular creative, scale what works, and retire what doesn’t. It’s performance and brand-building, working together.

And here’s the stat that says it all: 56% of action outcomes on Meta are driven by creative alone​. 

TL;DR: If you're still debating “TV or social”... you’re asking the wrong question.

The right one?
‍How much of your TV budget could work harder on social?
We’re here to help you find out.

Social Media Agency Spin has announced the acquisition of audience agency Be A Bear in a move that further solidifies its position in the media landscape.

Social Media Agency Spin has announced the acquisition of audience agency Be A Bear in a move that further solidifies its position in the media landscape.

In October 2025, the UK government will implement a landmark ban on junk food advertising across social media and TV, aiming to curb childhood obesity and promote healthier eating habits. This move presents a significant challenge for brands in the food and beverage industry, particularly those reliant on digital marketing to engage consumers. However, as history has shown, where restrictions arise, innovation follows. In this piece, we’ll explore creative, compliant, and effective ways for brands to navigate these new regulations—maintaining brand visibility, consumer engagement, and continued growth in a rapidly evolving advertising landscape.

Advertising restrictions are nothing new—industries from tobacco to alcohol, gambling, sex, and pharmaceuticals have all faced regulatory hurdles, yet the most successful brands have thrived by bending these rules creatively. Many tactics involve focusing budgets into less overt paid mediums, such as event sponsorships both offline (sports, festivals) and online (live-streamed events, YouTube influencer partnerships). This is something we’ve seen in the alcohol and gambling industries and isn’t currently withheld under any advertising regulations. But unlike traditional paid advertising methods, these do come with a catch in attribution complexities. Which isn’t always so great for the marketer. In the DTC pharmaceutical and sex industries, advertisers have explored creative ways to alter the focus of messaging away from the product and onto the emotion-led outcome that having the product provides to appeal to the consumer. Within some regulatory clauses, this allows advertisers to remain active on paid media channels, particularly on social, which is more lax than TV. Spin successfully navigates this with our client, Lovehoney, by creatively concealing their products in normal everyday environments (i.e. hiding the Rose within a bouquet of real roses) or using the products as background props to a scene otherwise focused on emotion-led lifestyle messaging, i.e. connecting with your partner & lifting your mood. These techniques not only allow us to continue using social and digital channels as paid media channels, but access data that allows us to optimise and grow these channels as revenue-driving heavy lifters.

Having advertising restrictions can actually be a blessing when it comes to using paid social as a communication channel. Paid social is a rare hotbed in the available marketing mix that brands can harvest zero-party data from to draw insights into their consumer behaviour, engagement, and motivations. When intentionally used in this way, it can be a great marketing tool to optimise other channels. Taking the above Lovehoney example, knowing advertising efforts must be focused on emotion-led messaging, we can focus in on a handful of problem/solution combinations when crafting our creative. The data passed back from the algorithm after launch highlights the winners amongst each subdivision of our audience, informing subsequent creative thinking to optimise activity but also providing valuable insights that can be applied to CRM segments, website copy and UX, organic social, and influencer partnerships.

Instead of seeing the 2025 junk food ad ban as a roadblock, brands should view it as an opportunity to innovate. When regulations tighten, the most successful brands adapt—often emerging stronger, more strategic, and more connected to their audience. By shifting focus to influencer partnerships, sponsorships, and emotion-driven messaging on paid social, as well as increasing their exposure on unaffected marketing mediums such as organic social, brands can maintain visibility and continue to connect with their communities while also gaining deeper consumer insights. Those who embrace this shift early will not only stay compliant but will also future-proof their marketing strategies in an increasingly regulated digital landscape. The key is to think beyond traditional paid ads and start investing in creativity, storytelling, and authentic engagement—because the brands that evolve are the ones that win.

In October 2025, the UK government will implement a landmark ban on junk food advertising across social media and TV, aiming to curb childhood obesity and promote healthier eating habits. This move presents a significant challenge for brands in the food and beverage industry, particularly those reliant on digital marketing to engage consumers. However, as history has shown, where restrictions arise, innovation follows. In this piece, we’ll explore creative, compliant, and effective ways for brands to navigate these new regulations—maintaining brand visibility, consumer engagement, and continued growth in a rapidly evolving advertising landscape.

Advertising restrictions are nothing new—industries from tobacco to alcohol, gambling, sex, and pharmaceuticals have all faced regulatory hurdles, yet the most successful brands have thrived by bending these rules creatively. Many tactics involve focusing budgets into less overt paid mediums, such as event sponsorships both offline (sports, festivals) and online (live-streamed events, YouTube influencer partnerships). This is something we’ve seen in the alcohol and gambling industries and isn’t currently withheld under any advertising regulations. But unlike traditional paid advertising methods, these do come with a catch in attribution complexities. Which isn’t always so great for the marketer. In the DTC pharmaceutical and sex industries, advertisers have explored creative ways to alter the focus of messaging away from the product and onto the emotion-led outcome that having the product provides to appeal to the consumer. Within some regulatory clauses, this allows advertisers to remain active on paid media channels, particularly on social, which is more lax than TV. Spin successfully navigates this with our client, Lovehoney, by creatively concealing their products in normal everyday environments (i.e. hiding the Rose within a bouquet of real roses) or using the products as background props to a scene otherwise focused on emotion-led lifestyle messaging, i.e. connecting with your partner & lifting your mood. These techniques not only allow us to continue using social and digital channels as paid media channels, but access data that allows us to optimise and grow these channels as revenue-driving heavy lifters.

Having advertising restrictions can actually be a blessing when it comes to using paid social as a communication channel. Paid social is a rare hotbed in the available marketing mix that brands can harvest zero-party data from to draw insights into their consumer behaviour, engagement, and motivations. When intentionally used in this way, it can be a great marketing tool to optimise other channels. Taking the above Lovehoney example, knowing advertising efforts must be focused on emotion-led messaging, we can focus in on a handful of problem/solution combinations when crafting our creative. The data passed back from the algorithm after launch highlights the winners amongst each subdivision of our audience, informing subsequent creative thinking to optimise activity but also providing valuable insights that can be applied to CRM segments, website copy and UX, organic social, and influencer partnerships.

Instead of seeing the 2025 junk food ad ban as a roadblock, brands should view it as an opportunity to innovate. When regulations tighten, the most successful brands adapt—often emerging stronger, more strategic, and more connected to their audience. By shifting focus to influencer partnerships, sponsorships, and emotion-driven messaging on paid social, as well as increasing their exposure on unaffected marketing mediums such as organic social, brands can maintain visibility and continue to connect with their communities while also gaining deeper consumer insights. Those who embrace this shift early will not only stay compliant but will also future-proof their marketing strategies in an increasingly regulated digital landscape. The key is to think beyond traditional paid ads and start investing in creativity, storytelling, and authentic engagement—because the brands that evolve are the ones that win.

What Is the Future Trend Roadmap?

The Future Trend Roadmap is designed to help businesses and brands navigate the evolving landscape of consumer behaviour and cultural dynamics, with a healthy dose of social-first thinking. Whether it’s new tech disrupting the status quo or an unexpected cultural shift, this roadmap helps you plan for what’s coming, rather than scrambling to catch up. It’s the secret ingredient behind strategies that make brands stand out, win followers, and drive meaningful engagement.

What Makes It a Must-Have?

Consumer Behaviour Analysis

What’s driving your audience today? What might inspire them tomorrow? The roadmap dives deep into these questions, decoding purchasing patterns, lifestyle shifts, and even the memes that somehow turn into movements.

Technological Innovations

From AI-assisted creativity to the next big social platform (yes, it’s probably not just Threads), staying ahead of technology trends keeps brands nimble. Think AR shopping experiences or gamified ad formats that make the scroll-stopping experience even more dynamic.

Cultural Context

Social media doesn’t exist in a vacuum. It’s a reflection of—and a driver for—broader societal changes. Whether it’s sustainability, inclusivity, or the rise of anti-trends like ‘digital detoxing’, understanding this context gives brands the edge in staying authentic.

Market Shifts

From algorithm updates to shifting economic tides, it’s about being ready for anything. Your social media strategy should adapt as quickly as TikTok’s trends page—and with just as much creativity.

Why This Matters for Social Media

Social media is the ultimate cultural snapshot, and if your brand isn’t keeping up with trends, it risks falling out of relevance faster than yesterday’s viral dance. By embedding trend analysis into your strategy, you move from reactive posting to proactive planning. That’s how you create content that doesn’t just perform—it leads conversations.

Proactive Strategy

The brands that win on social don’t just follow—they lead. With insights from the roadmap, you can set the tone for what’s trending, rather than just hopping on it.

Audience Connection

In the fight for attention, understanding what your audience cares about (and where they spend their time) is non-negotiable.

Staying Agile

Trends move at the speed of a double-tap, and your campaigns should too. But agility doesn’t mean chaos—it means being prepared to pivot with precision.

At Spin Brands, we live and breathe this roadmap because it’s the foundation of smart, impactful social strategy. Whether you’re building a TikTok presence from scratch or planning a campaign that redefines your brand voice, knowing what’s next is the key to standing out. The future isn’t just something to adapt to—it’s an opportunity to create.

‍

What Is the Future Trend Roadmap?

The Future Trend Roadmap is designed to help businesses and brands navigate the evolving landscape of consumer behaviour and cultural dynamics, with a healthy dose of social-first thinking. Whether it’s new tech disrupting the status quo or an unexpected cultural shift, this roadmap helps you plan for what’s coming, rather than scrambling to catch up. It’s the secret ingredient behind strategies that make brands stand out, win followers, and drive meaningful engagement.

What Makes It a Must-Have?

Consumer Behaviour Analysis

What’s driving your audience today? What might inspire them tomorrow? The roadmap dives deep into these questions, decoding purchasing patterns, lifestyle shifts, and even the memes that somehow turn into movements.

Technological Innovations

From AI-assisted creativity to the next big social platform (yes, it’s probably not just Threads), staying ahead of technology trends keeps brands nimble. Think AR shopping experiences or gamified ad formats that make the scroll-stopping experience even more dynamic.

Cultural Context

Social media doesn’t exist in a vacuum. It’s a reflection of—and a driver for—broader societal changes. Whether it’s sustainability, inclusivity, or the rise of anti-trends like ‘digital detoxing’, understanding this context gives brands the edge in staying authentic.

Market Shifts

From algorithm updates to shifting economic tides, it’s about being ready for anything. Your social media strategy should adapt as quickly as TikTok’s trends page—and with just as much creativity.

Why This Matters for Social Media

Social media is the ultimate cultural snapshot, and if your brand isn’t keeping up with trends, it risks falling out of relevance faster than yesterday’s viral dance. By embedding trend analysis into your strategy, you move from reactive posting to proactive planning. That’s how you create content that doesn’t just perform—it leads conversations.

Proactive Strategy

The brands that win on social don’t just follow—they lead. With insights from the roadmap, you can set the tone for what’s trending, rather than just hopping on it.

Audience Connection

In the fight for attention, understanding what your audience cares about (and where they spend their time) is non-negotiable.

Staying Agile

Trends move at the speed of a double-tap, and your campaigns should too. But agility doesn’t mean chaos—it means being prepared to pivot with precision.

At Spin Brands, we live and breathe this roadmap because it’s the foundation of smart, impactful social strategy. Whether you’re building a TikTok presence from scratch or planning a campaign that redefines your brand voice, knowing what’s next is the key to standing out. The future isn’t just something to adapt to—it’s an opportunity to create.

‍

//SPINSIGHTS

(The Future Trend)

*Roadmap
‍

😵💫 Overstimulated, overwhelmed and always two weeks behind?
The speed of social is quick and today’s trends are yesterday’s (and therefore irrelevant) literally overnight.

What’s a social agency to do about it? Well, we put our brainiest researching and trend-predicting squad of social experts to the test of predicting the future – 2025’s hottest trends that is.
We’ve analysed a year of trend data. What trends hit the stratosphere and where did they originate?

Who hopped on board and was this the right move? What offline events have impacted online behaviour and vice versa?
At Spin, we are in the business of relevance, and our Relevance Hub of audience, industry and cultural trends and insights runs round the clock.
‍
Armed with 2024’s evidence, we’ve laid out our predictions for the four great trends of 2025 and what you can do about it. How can you get ahead?
What can you build in to your planning and what will be the Brat-esque phenomenon of 2025?

‍

Download now for our hot take!

‍

//SPINSIGHTS

(The Future Trend)

*Roadmap
‍

😵💫 Overstimulated, overwhelmed and always two weeks behind?
The speed of social is quick and today’s trends are yesterday’s (and therefore irrelevant) literally overnight.

What’s a social agency to do about it? Well, we put our brainiest researching and trend-predicting squad of social experts to the test of predicting the future – 2025’s hottest trends that is.
We’ve analysed a year of trend data. What trends hit the stratosphere and where did they originate?

Who hopped on board and was this the right move? What offline events have impacted online behaviour and vice versa?
At Spin, we are in the business of relevance, and our Relevance Hub of audience, industry and cultural trends and insights runs round the clock.
‍
Armed with 2024’s evidence, we’ve laid out our predictions for the four great trends of 2025 and what you can do about it. How can you get ahead?
What can you build in to your planning and what will be the Brat-esque phenomenon of 2025?

‍

Download now for our hot take!

‍

In today's fast-paced digital world, it's all about authentic brand connections.

With social media set to outshine TV by 2026, staying relevant is key.

Our whitepaper dives into this challenge, highlighting the digital gap between Gen Z and C-suite leaders.

We lay out a practical, step-by-step strategy to transform your social media game from chasing quick ROI to building lasting relationships. Packed with real-life brand stories, this guide is your ticket to engaging your target audience and staying relevant in the ever-evolving social scene.

‍

In today's fast-paced digital world, it's all about authentic brand connections.

With social media set to outshine TV by 2026, staying relevant is key.

Our whitepaper dives into this challenge, highlighting the digital gap between Gen Z and C-suite leaders.

We lay out a practical, step-by-step strategy to transform your social media game from chasing quick ROI to building lasting relationships. Packed with real-life brand stories, this guide is your ticket to engaging your target audience and staying relevant in the ever-evolving social scene.

‍

Spin is thrilled to announce that we have been recognised as one of the UK’s top companies in the prestigious Culture 100 Awards for 2024. This award highlights our commitment to building a people-first workplace that prioritises flexibility, inclusivity, and personal growth.

The Culture 100 Awards celebrate organisations that are redefining what it means to be a great place to work, and Spin is proud to be counted among them. Our culture is built on lifting each other up, fostering strong relationships, and ensuring that every team member feels recognised and valued.

Our CEO, Alex Bodini, commented, "This recognition reflects our dedication to creating an environment where our team can thrive, both professionally and personally. At Spin, we believe that a strong, supportive culture is key to driving creativity and innovation."

Spin's commitment to mental health support, continuous professional development, and an inclusive, collaborative atmosphere were key factors in our selection. We will continue to champion a culture where everyone can bring their authentic selves to work and achieve their full potential.

Spin is thrilled to announce that we have been recognised as one of the UK’s top companies in the prestigious Culture 100 Awards for 2024. This award highlights our commitment to building a people-first workplace that prioritises flexibility, inclusivity, and personal growth.

The Culture 100 Awards celebrate organisations that are redefining what it means to be a great place to work, and Spin is proud to be counted among them. Our culture is built on lifting each other up, fostering strong relationships, and ensuring that every team member feels recognised and valued.

Our CEO, Alex Bodini, commented, "This recognition reflects our dedication to creating an environment where our team can thrive, both professionally and personally. At Spin, we believe that a strong, supportive culture is key to driving creativity and innovation."

Spin's commitment to mental health support, continuous professional development, and an inclusive, collaborative atmosphere were key factors in our selection. We will continue to champion a culture where everyone can bring their authentic selves to work and achieve their full potential.

In the fast-paced world of social media, staying relevant is essential, but how can brands jump on the latest trends without losing sight of their core values? At Spin, we understand the importance of maintaining brand integrity while navigating the ever-changing social media landscape. Here’s how your brand can strike that balance effectively.

‍Trying Something New
Brands sometimes need to step out of their comfort zones to stay relevant. One of our clients, Ann Summers, faced this challenge when they decided to experiment with the ‘Breaking Dishes’ trend. While this approach was a departure from their usual content, we recognised that the trend had the potential to reach a new audience segment.

The decision-making process involved a thorough evaluation of how the trend could be tailored to reflect the brand’s values. We asked critical questions: How can this trend be adapted to reflect our brand’s voice? Is the trend consistent with our long-term brand strategy? The result was a video that successfully captured the trend’s momentum without compromising the brand’s identity.

The video achieved 87k organic views when their content normally averages around 2-4k.

‍Key Considerations for Brands
‍For brands looking to engage with social media trends while staying true to their values, here are a few considerations:

1. Not every trend will suit your brand. Assess whether the trend aligns with your brand’s message and audience expectations.

2. Modify the trend to fit your brand’s voice and aesthetic. It’s about integrating trends into your brand’s narrative, not just mimicking them.

3. Will this trend enhance your brand’s reputation, or could it potentially dilute your core message? Consider the long-term implications of participating in a trend.

4. If you’re uncertain, start with a small-scale test. Gauge audience reaction and adjust your strategy accordingly.

‍Be Brave, Thoughtful & Authentic?
Jumping on social media trends can be a powerful way to stay relevant, but it’s essential to do so in a way that remains true to your brand. By carefully evaluating trends and adapting them to fit your brand’s values, you can engage your audience meaningfully and maintain brand integrity. At Spin, we’re here to guide you through this process, helping you stay both current and authentic in the ever-evolving world of social media.

In the fast-paced world of social media, staying relevant is essential, but how can brands jump on the latest trends without losing sight of their core values? At Spin, we understand the importance of maintaining brand integrity while navigating the ever-changing social media landscape. Here’s how your brand can strike that balance effectively.

‍Trying Something New
Brands sometimes need to step out of their comfort zones to stay relevant. One of our clients, Ann Summers, faced this challenge when they decided to experiment with the ‘Breaking Dishes’ trend. While this approach was a departure from their usual content, we recognised that the trend had the potential to reach a new audience segment.

The decision-making process involved a thorough evaluation of how the trend could be tailored to reflect the brand’s values. We asked critical questions: How can this trend be adapted to reflect our brand’s voice? Is the trend consistent with our long-term brand strategy? The result was a video that successfully captured the trend’s momentum without compromising the brand’s identity.

The video achieved 87k organic views when their content normally averages around 2-4k.

‍Key Considerations for Brands
‍For brands looking to engage with social media trends while staying true to their values, here are a few considerations:

1. Not every trend will suit your brand. Assess whether the trend aligns with your brand’s message and audience expectations.

2. Modify the trend to fit your brand’s voice and aesthetic. It’s about integrating trends into your brand’s narrative, not just mimicking them.

3. Will this trend enhance your brand’s reputation, or could it potentially dilute your core message? Consider the long-term implications of participating in a trend.

4. If you’re uncertain, start with a small-scale test. Gauge audience reaction and adjust your strategy accordingly.

‍Be Brave, Thoughtful & Authentic?
Jumping on social media trends can be a powerful way to stay relevant, but it’s essential to do so in a way that remains true to your brand. By carefully evaluating trends and adapting them to fit your brand’s values, you can engage your audience meaningfully and maintain brand integrity. At Spin, we’re here to guide you through this process, helping you stay both current and authentic in the ever-evolving world of social media.

Phew. 

So here we are, another Cannes down. The biggest one yet? Perhaps not, but for Spin, no doubt. 

We were fortunate enough to take down a big team to get stuck in and see what it’s all about. It was 5 days of an exhausting schedule, digging deep and fully immersing ourselves into everything Cannes has to offer. 

✅ All the clichés are truth. 

✅ Everyone wears linen. 

✅ There are a lot of events on yachts. 

✅ Rosé starts early (for a work event). 

✅ The activations are next level. Shout out Stagwell, Meta, Pinterest this year. 

✅ Getting into Spotify is harder than breaking into Fort Knox.

✅ Celebrities are around every corner and some very big ones. 

✅ At 4AM, it’s surprisingly busy out. 

But here are a couple of observations and new things we learned this year:

1️. Our industry is in a very good place. It is a hive of activity, so much is changing, but under all of it - there is an industry that is thriving with opportunities everywhere. 

2️. You can’t just look at ‘Trends’. You have to recognise the difference between Fast Trends, Short-Term Trends & Long-Term trends. 

3️. You need a combination of Best Practice, Experimentation & Creativity to succeed. As TikTok said, “Use best practice to raise the floor, use test & learn to find your ceiling”. 

4️. Things we’ve known and seen for years and now being discussed at the mainstream level, namely, how the shift to creator-led content leads to greater authenticity BUT it has to perform well. 

5️. We should all be asking ourselves, “how can I be creative, in a data-driven way”. 

6️. According to Meta, 50% of time on Instagram is now spent on Reels and 75% of those reels are with sound-on. 

7️. Some KPIs you may not be tracking that you should - Share-To-View Ratio, Saves, View-Through 30 Seconds. 

8️. As Toto Wolff said, “You don’t want to go from Great to Good. You have to be constantly asking yourself and your team, ‘Are you still the best you can be’”?

9️. As Gary Vee says, modern marketing is all about finding under-valued attention and then exploding it - a lot of that under-valued attention right now is in women’s sports. 

10. We should all be looking towards micro-communities within social to find insights that drive creative ideas. 

That’s a wrap for 2024. 

🇫🇷 Cannes, Merci. 

👫 Spin team, it was a pleasure. 

🫂 To new friends, see you soon. 

Au revoir. 

Phew. 

So here we are, another Cannes down. The biggest one yet? Perhaps not, but for Spin, no doubt. 

We were fortunate enough to take down a big team to get stuck in and see what it’s all about. It was 5 days of an exhausting schedule, digging deep and fully immersing ourselves into everything Cannes has to offer. 

✅ All the clichés are truth. 

✅ Everyone wears linen. 

✅ There are a lot of events on yachts. 

✅ Rosé starts early (for a work event). 

✅ The activations are next level. Shout out Stagwell, Meta, Pinterest this year. 

✅ Getting into Spotify is harder than breaking into Fort Knox.

✅ Celebrities are around every corner and some very big ones. 

✅ At 4AM, it’s surprisingly busy out. 

But here are a couple of observations and new things we learned this year:

1️. Our industry is in a very good place. It is a hive of activity, so much is changing, but under all of it - there is an industry that is thriving with opportunities everywhere. 

2️. You can’t just look at ‘Trends’. You have to recognise the difference between Fast Trends, Short-Term Trends & Long-Term trends. 

3️. You need a combination of Best Practice, Experimentation & Creativity to succeed. As TikTok said, “Use best practice to raise the floor, use test & learn to find your ceiling”. 

4️. Things we’ve known and seen for years and now being discussed at the mainstream level, namely, how the shift to creator-led content leads to greater authenticity BUT it has to perform well. 

5️. We should all be asking ourselves, “how can I be creative, in a data-driven way”. 

6️. According to Meta, 50% of time on Instagram is now spent on Reels and 75% of those reels are with sound-on. 

7️. Some KPIs you may not be tracking that you should - Share-To-View Ratio, Saves, View-Through 30 Seconds. 

8️. As Toto Wolff said, “You don’t want to go from Great to Good. You have to be constantly asking yourself and your team, ‘Are you still the best you can be’”?

9️. As Gary Vee says, modern marketing is all about finding under-valued attention and then exploding it - a lot of that under-valued attention right now is in women’s sports. 

10. We should all be looking towards micro-communities within social to find insights that drive creative ideas. 

That’s a wrap for 2024. 

🇫🇷 Cannes, Merci. 

👫 Spin team, it was a pleasure. 

🫂 To new friends, see you soon. 

Au revoir. 

A year is a long old time in the marketing landscape, especially us lucky lot that get to call social home. In the last year alone we’ve seen Metaverse’s come and go, new platforms (hi Threads 👋), entire name changes (I’m still not over typing “formerly Twitter'' to every conversation X is mentioned), and new features galore.

But the most impactful of these changes to brands is the advancement of AI to power media platforms algorithms. Paid social media buyers usually see extremes on either end of the spectrum when it comes to creative output - brands investing into big campaign ideas and moments, with social being one of many battlegrounds, and brands neglecting creative entirely, focussed instead on growth driving paid media tactics. But with this change in how social algorithms operate, being on either end of this spectrum will be leaving you exposed to plummeting performance.

The very nature of how creative is used on social media advertising has changed. It’s not about turning up in the right place, at the right time with outstanding creative that wins hearts and minds. Today the creative asset itself determines where, who and how you show up at all. And because so much of a good paid social strategy is dependent on the content itself, your approach has to be formulaic enough to measure its performance, without compromising on that creative edge that makes a user actually care to stop from scrolling. Content is hard to measure, but paid social is built to be measured, so identifying a way of combining the two can drive real, insightful learnings that unlock incredible potential. 

A formulaic framework:
For brands that are starting out on this journey, step one is to apply a formulaic framework for creative testing to establish a foundation of learnings to build from. When working with video, applying a modular approach to creation can yield great analysis on paid media creative. Slicing the components of your overall messaging down into segments - whether it’s pain points/desires, social proofing, the proposition as the solution, scarcity - and then building multiple asset variations with each section's orders mixed up.

Measuring their performance from your primary KPIs, and additional storytelling metrics like hook and hold rates help you learn about messaging hierarchy, who your ideal customer is and what motivates them. The same theory can be applied to other ad formats, although storytelling metrics are less rich, so isolating each testing variable is doubly important for learnings. (There’s even ways to give your catalogues a boost through creative learning taken from your strategy, but stay tuned for part 2 to learn more on that…)

Creative diversity: 
Step 2 involves applying the knowledge you gain in step 1 about your community and their behaviours a level further. Using the insights gained to inform new creative styles, formats and innovations that unlock and engage new audiences, without needing to change anything else in your media strategies. Remembering that ad content signals the algorithm and determines how it’s used, so neglecting step 2 and leaning too far into formula and rules and data, i.e. “statics talking about pain point 1 worked well, let’s brief more of those” can actually lead to negative results, shrink your audience pool down and stop you from being able to effectively scale performance. Ultimately, creative has to be creative in order to retain relevance, authenticity and excitement to the human on the other end. That shouldn’t be compromised in the endeavour to gather data and influence performance. 

In summary, creative is not just the key; but the entire vehicle to success. Marketers who fail to embrace this idea, and continue to rely too heavily on their strategic media buying smarts, risk being left behind in a rapidly evolving landscape. So too do marketers and brands who fail to approach creative strategically, with a long term and dynamic lens. Paid social is a unique medium that can teach us so much about our customers; how to capture their attention, engage them, convert them, retain them and make them lifelong fans, on and offline. When used correctly, the opportunity for brands to succeed is endless. 

A year is a long old time in the marketing landscape, especially us lucky lot that get to call social home. In the last year alone we’ve seen Metaverse’s come and go, new platforms (hi Threads 👋), entire name changes (I’m still not over typing “formerly Twitter'' to every conversation X is mentioned), and new features galore.

But the most impactful of these changes to brands is the advancement of AI to power media platforms algorithms. Paid social media buyers usually see extremes on either end of the spectrum when it comes to creative output - brands investing into big campaign ideas and moments, with social being one of many battlegrounds, and brands neglecting creative entirely, focussed instead on growth driving paid media tactics. But with this change in how social algorithms operate, being on either end of this spectrum will be leaving you exposed to plummeting performance.

The very nature of how creative is used on social media advertising has changed. It’s not about turning up in the right place, at the right time with outstanding creative that wins hearts and minds. Today the creative asset itself determines where, who and how you show up at all. And because so much of a good paid social strategy is dependent on the content itself, your approach has to be formulaic enough to measure its performance, without compromising on that creative edge that makes a user actually care to stop from scrolling. Content is hard to measure, but paid social is built to be measured, so identifying a way of combining the two can drive real, insightful learnings that unlock incredible potential. 

A formulaic framework:
For brands that are starting out on this journey, step one is to apply a formulaic framework for creative testing to establish a foundation of learnings to build from. When working with video, applying a modular approach to creation can yield great analysis on paid media creative. Slicing the components of your overall messaging down into segments - whether it’s pain points/desires, social proofing, the proposition as the solution, scarcity - and then building multiple asset variations with each section's orders mixed up.

Measuring their performance from your primary KPIs, and additional storytelling metrics like hook and hold rates help you learn about messaging hierarchy, who your ideal customer is and what motivates them. The same theory can be applied to other ad formats, although storytelling metrics are less rich, so isolating each testing variable is doubly important for learnings. (There’s even ways to give your catalogues a boost through creative learning taken from your strategy, but stay tuned for part 2 to learn more on that…)

Creative diversity: 
Step 2 involves applying the knowledge you gain in step 1 about your community and their behaviours a level further. Using the insights gained to inform new creative styles, formats and innovations that unlock and engage new audiences, without needing to change anything else in your media strategies. Remembering that ad content signals the algorithm and determines how it’s used, so neglecting step 2 and leaning too far into formula and rules and data, i.e. “statics talking about pain point 1 worked well, let’s brief more of those” can actually lead to negative results, shrink your audience pool down and stop you from being able to effectively scale performance. Ultimately, creative has to be creative in order to retain relevance, authenticity and excitement to the human on the other end. That shouldn’t be compromised in the endeavour to gather data and influence performance. 

In summary, creative is not just the key; but the entire vehicle to success. Marketers who fail to embrace this idea, and continue to rely too heavily on their strategic media buying smarts, risk being left behind in a rapidly evolving landscape. So too do marketers and brands who fail to approach creative strategically, with a long term and dynamic lens. Paid social is a unique medium that can teach us so much about our customers; how to capture their attention, engage them, convert them, retain them and make them lifelong fans, on and offline. When used correctly, the opportunity for brands to succeed is endless. 

We're thrilled to announce that Spin has won the Best Charity/Non-Profit Campaign award at this year's Global Social Media Awards for work with UICC.

Our campaign was celebrated for its innovative use of video strategy, which the judges described as "exceptionally clever." By integrating creativity uniquely and effectively, we crafted a campaign that not only captivated audiences but also drove substantial engagement and support for a vital cause. The judges were particularly impressed by our approach to the brief, highlighting our "strong creative idea and insightful execution."

One of the key challenges we faced was operating within strict budget constraints. However, this limitation only fuelled our creativity, pushing us to think outside the box and maximise every resource at our disposal. The result was a campaign that not only achieved its goals but did so with flair and efficiency, proving that creativity thrives under pressure.

Max Whicher and Alex Bodini, co-founders of Spin, shared their excitement about the win: "We are immensely proud of our team for their hard work and creativity. This award reflects our commitment to supporting charitable causes through powerful social media storytelling. It's a privilege to see our efforts recognised on such a prestigious platform."

This victory at the Global Social Media Awards is not just a win for Spin but a win for creativity and social good. We look forward to continuing to break barriers and create impactful campaigns that resonate widely and deeply.

To learn more about our award-winning approach and how we can help your organisation make a significant impact, please get in touch with us below.

Thank you to the Global Social Media Awards for this incredible honour and to everyone who continues to support our journey. Here's to more creativity, more impact, and more wins in the future!

We're thrilled to announce that Spin has won the Best Charity/Non-Profit Campaign award at this year's Global Social Media Awards for work with UICC.

Our campaign was celebrated for its innovative use of video strategy, which the judges described as "exceptionally clever." By integrating creativity uniquely and effectively, we crafted a campaign that not only captivated audiences but also drove substantial engagement and support for a vital cause. The judges were particularly impressed by our approach to the brief, highlighting our "strong creative idea and insightful execution."

One of the key challenges we faced was operating within strict budget constraints. However, this limitation only fuelled our creativity, pushing us to think outside the box and maximise every resource at our disposal. The result was a campaign that not only achieved its goals but did so with flair and efficiency, proving that creativity thrives under pressure.

Max Whicher and Alex Bodini, co-founders of Spin, shared their excitement about the win: "We are immensely proud of our team for their hard work and creativity. This award reflects our commitment to supporting charitable causes through powerful social media storytelling. It's a privilege to see our efforts recognised on such a prestigious platform."

This victory at the Global Social Media Awards is not just a win for Spin but a win for creativity and social good. We look forward to continuing to break barriers and create impactful campaigns that resonate widely and deeply.

To learn more about our award-winning approach and how we can help your organisation make a significant impact, please get in touch with us below.

Thank you to the Global Social Media Awards for this incredible honour and to everyone who continues to support our journey. Here's to more creativity, more impact, and more wins in the future!

April Fools is that time of year when brands get to have a little fun, and social-first fun is definitely our sweet spot.

This year we were incredibly proud to have had three of our client’s April Fools campaigns recognised as some of the best in 2024. Our Marmite x Ann Summers collab was crowned 'Top April Fool's Prank of 2024' and our work with Princes and Napolina were also featured in The Grocer's 'Best Foodie Pranks' list.

The key to any successful, humour-led marketing campaign is getting the tone right and capturing the mood of the audience. So how do you create a campaign that builds momentum and gets your brand noticed?

When ideating across our clients, we ask ourselves a few key questions to spark those big ideas:

What are the biggest consumer trends right now?
The biggest trends often have the most impact because of that magic word: relevance. Think Pet Subscription Boxes from Gusto or CBD Hash Browns from Iceland.

What's too good to be true—the things your consumers dream of becoming a reality?
The cookie dough paint from Dulux sounds like something we'd love on our walls!

What's awkwardly close to possibility but, at the same time, downright mental?
Think Guinness Cologne or The Sainsbury’s Double Decker Trolley (though we're less sure about its practicality here!)
‍
What's the most weird and wonderful collaboration we could possibly think of to stun your community?
AldiAir was one to remember!

After doing some blue-sky thinking, you want to focus on relevance. Is the idea relevant to your audience and is it aligned with your brand strategy? If the answer is yes, you might have your winning idea!

To get your creative juices flowing, here’s some insight into what Spin did this April Fool’s:

Our Ann Summers Marmite collaboration made no sense but was the epic result of two glorious British brands partnering together. It was a truly weird and wonderful collaboration that got our communities buzzing—and believe it or not, it fit our "too good to be true" category too, with our followers dying to try this unique lube concoction! (For better or worse!)

For Princes and their tuna drink, we tapped into trends of 'nutrition' and the recent broth phenomenon, we thought our audience would LOVE a tuna drink packed with protein and the good stuff! Filming it in that classic American infomercial style, we thought we could highlight just how great this drink is. Although people seemed more interested in a sunflower tuna drink 👀.

April Fools is that time of year when brands get to have a little fun, and social-first fun is definitely our sweet spot.

This year we were incredibly proud to have had three of our client’s April Fools campaigns recognised as some of the best in 2024. Our Marmite x Ann Summers collab was crowned 'Top April Fool's Prank of 2024' and our work with Princes and Napolina were also featured in The Grocer's 'Best Foodie Pranks' list.

The key to any successful, humour-led marketing campaign is getting the tone right and capturing the mood of the audience. So how do you create a campaign that builds momentum and gets your brand noticed?

When ideating across our clients, we ask ourselves a few key questions to spark those big ideas:

What are the biggest consumer trends right now?
The biggest trends often have the most impact because of that magic word: relevance. Think Pet Subscription Boxes from Gusto or CBD Hash Browns from Iceland.

What's too good to be true—the things your consumers dream of becoming a reality?
The cookie dough paint from Dulux sounds like something we'd love on our walls!

What's awkwardly close to possibility but, at the same time, downright mental?
Think Guinness Cologne or The Sainsbury’s Double Decker Trolley (though we're less sure about its practicality here!)
‍
What's the most weird and wonderful collaboration we could possibly think of to stun your community?
AldiAir was one to remember!

After doing some blue-sky thinking, you want to focus on relevance. Is the idea relevant to your audience and is it aligned with your brand strategy? If the answer is yes, you might have your winning idea!

To get your creative juices flowing, here’s some insight into what Spin did this April Fool’s:

Our Ann Summers Marmite collaboration made no sense but was the epic result of two glorious British brands partnering together. It was a truly weird and wonderful collaboration that got our communities buzzing—and believe it or not, it fit our "too good to be true" category too, with our followers dying to try this unique lube concoction! (For better or worse!)

For Princes and their tuna drink, we tapped into trends of 'nutrition' and the recent broth phenomenon, we thought our audience would LOVE a tuna drink packed with protein and the good stuff! Filming it in that classic American infomercial style, we thought we could highlight just how great this drink is. Although people seemed more interested in a sunflower tuna drink 👀.

Every year, the Cannes Lions International Festival of Creativity brings together the brightest minds in advertising. This year, I had the incredible opportunity to be part of that energy, reviewing over 50 entries from the UK Young Lions.

As a judge, it was inspiring to see the next generation of creative firepower. But it wasn't just about spotting the "next big thing." The insights gleaned from these entries hold valuable lessons for established agencies and brands alike. Here's what stood out:

The Power of Fresh Perspectives:
‍Big agencies are known for their frameworks and processes. While these ensure consistency, some entries felt a bit…uninspired.  In contrast, the most exciting ideas often came from the most junior creatives. This is a powerful reminder that fresh perspectives can breathe new life into established brands.

Brand Brilliance:
‍The talent on the brand side was phenomenal.  It made me wonder: are these brilliant minds being fully utilised in-house?  There's a goldmine of creativity waiting to be tapped into.  Agencies and brands should work together to create an environment where brand voices can truly shine.

The Extra Mile Makes the Difference:
‍The entries that went the extra mile truly shined. This isn't about bells and whistles, but about a genuine commitment to the idea. Don't be afraid to push the boundaries and invest the time and energy to bring your vision to life. It shows.

Standing Out from the Crowd:
Unique ideas are rare gems. There were a few entries with near-identical concepts.  Breakthrough creativity requires taking risks and challenging the status quo. Don't settle for "good enough."  Strive to be truly remarkable.

Less is More:
Killer presentations are clear and concise.  Ditch the word clutter and focus on crafting a compelling narrative that showcases your idea's potential.

The Dream Team:
The true magic happens when exceptional copywriting meets eye-catching visuals.  Brands that can foster strong collaboration between their creative teams will be the ones that stand out.

The Future is Bright:
Being a Cannes Lions judge was a humbling experience.  The talent pool is overflowing with potential.  It's an exciting time for the advertising industry, and I can't wait to connect with these Young Lions in June with the Spin team.

What does this mean for your brand?
The insights from the Young Lions competition offer valuable takeaways for established brands:

• Embrace fresh perspectives: Don't be afraid to tap into the creativity of your younger team members or partner with agencies that encourage out-of-the-box thinking.
• Empower your brand team: Your brand ambassadors have a deep understanding of your audience and a unique voice. Give them the space to contribute meaningfully to your marketing strategy.
• Invest in your ideas: Don't settle for mediocre. Give your team the resources and support they need to bring their big ideas to life.
• Seek out unique solutions: Challenge the status quo and don't be afraid to take risks. Stand out from the crowd with truly remarkable campaigns.
• Foster collaboration: The best creative results come from strong partnerships between copywriters, designers, and brand strategists.

By embracing these lessons, you can unlock the full potential of your brand's creative spirit and achieve Cannes-worthy results, even without entering the competition.

Every year, the Cannes Lions International Festival of Creativity brings together the brightest minds in advertising. This year, I had the incredible opportunity to be part of that energy, reviewing over 50 entries from the UK Young Lions.

As a judge, it was inspiring to see the next generation of creative firepower. But it wasn't just about spotting the "next big thing." The insights gleaned from these entries hold valuable lessons for established agencies and brands alike. Here's what stood out:

The Power of Fresh Perspectives:
‍Big agencies are known for their frameworks and processes. While these ensure consistency, some entries felt a bit…uninspired.  In contrast, the most exciting ideas often came from the most junior creatives. This is a powerful reminder that fresh perspectives can breathe new life into established brands.

Brand Brilliance:
‍The talent on the brand side was phenomenal.  It made me wonder: are these brilliant minds being fully utilised in-house?  There's a goldmine of creativity waiting to be tapped into.  Agencies and brands should work together to create an environment where brand voices can truly shine.

The Extra Mile Makes the Difference:
‍The entries that went the extra mile truly shined. This isn't about bells and whistles, but about a genuine commitment to the idea. Don't be afraid to push the boundaries and invest the time and energy to bring your vision to life. It shows.

Standing Out from the Crowd:
Unique ideas are rare gems. There were a few entries with near-identical concepts.  Breakthrough creativity requires taking risks and challenging the status quo. Don't settle for "good enough."  Strive to be truly remarkable.

Less is More:
Killer presentations are clear and concise.  Ditch the word clutter and focus on crafting a compelling narrative that showcases your idea's potential.

The Dream Team:
The true magic happens when exceptional copywriting meets eye-catching visuals.  Brands that can foster strong collaboration between their creative teams will be the ones that stand out.

The Future is Bright:
Being a Cannes Lions judge was a humbling experience.  The talent pool is overflowing with potential.  It's an exciting time for the advertising industry, and I can't wait to connect with these Young Lions in June with the Spin team.

What does this mean for your brand?
The insights from the Young Lions competition offer valuable takeaways for established brands:

• Embrace fresh perspectives: Don't be afraid to tap into the creativity of your younger team members or partner with agencies that encourage out-of-the-box thinking.
• Empower your brand team: Your brand ambassadors have a deep understanding of your audience and a unique voice. Give them the space to contribute meaningfully to your marketing strategy.
• Invest in your ideas: Don't settle for mediocre. Give your team the resources and support they need to bring their big ideas to life.
• Seek out unique solutions: Challenge the status quo and don't be afraid to take risks. Stand out from the crowd with truly remarkable campaigns.
• Foster collaboration: The best creative results come from strong partnerships between copywriters, designers, and brand strategists.

By embracing these lessons, you can unlock the full potential of your brand's creative spirit and achieve Cannes-worthy results, even without entering the competition.

Spin recently had the pleasure of sponsoring LEAD 2024, an event hosted by the AA, IPA and ISBA. It brought together the worlds of politics and advertising in a dialogue that was both timely and necessary. The event certainly surpassed our expectations, so I thought I’d share the ten key takeaways from the day:

1. 2024 is a critical year. Over 2 billion people will be voting in elections this year, which has huge ramifications for the future of democracy.
2. The UK isn’t in the best light at the moment, despite a 0.8% growth forecast, 90% of UK firms feel that the UK is a negative place to invest. Yes - you read that right.
3. We are, however, the second-largest exporter of services in the world - something which I think often gets overlooked when we look at our key industries.
4. Immigration, when viewed through a commercial rather than political lens, is a big issue - and many businesses are very worried about the new salary thresholds coming in April.
5. The UK is one of the most ‘highly intense’ advertising markets in the world - very competitive and arguably over-saturated.
6. “If you can’t charge a premium, you don’t have a brand” is a good way of summarising why advertising and brand matters, with point 5 in mind.
7. Advertising, despite some negative impressions, is an essential cog in the free market to keep prices down (when all other prices are going up), allowing us access to news, content, and journalism.
8. The UK ad market grew by 6% last year - worth noting in a time when it felt like budgets were being cut across the board. 
9. Gordon Brown, a man who I thought was dour, and to be honest, depressing politician, was probably the best public speaker I have ever seen in my life. Practice makes perfect.
10. Creative industries are growing at twice the rate of the rest of the economy - so let’s give them more credit.

Reflecting on LEAD 2024, it's clear that this year marks a significant moment for the advertising industry. The discussions underscored the importance of not only driving economic prosperity but doing so in a manner that is trusted, inclusive, and sustainable.

As Spin, we're proud to have been part of such a forward-thinking event. Our commitment has always been to ensure that we contribute positively to the industry's evolution. Here’s to a year of embracing change, driving innovation, and building a future where advertising is a cornerstone of a prosperous, equitable society.

Spin recently had the pleasure of sponsoring LEAD 2024, an event hosted by the AA, IPA and ISBA. It brought together the worlds of politics and advertising in a dialogue that was both timely and necessary. The event certainly surpassed our expectations, so I thought I’d share the ten key takeaways from the day:

1. 2024 is a critical year. Over 2 billion people will be voting in elections this year, which has huge ramifications for the future of democracy.
2. The UK isn’t in the best light at the moment, despite a 0.8% growth forecast, 90% of UK firms feel that the UK is a negative place to invest. Yes - you read that right.
3. We are, however, the second-largest exporter of services in the world - something which I think often gets overlooked when we look at our key industries.
4. Immigration, when viewed through a commercial rather than political lens, is a big issue - and many businesses are very worried about the new salary thresholds coming in April.
5. The UK is one of the most ‘highly intense’ advertising markets in the world - very competitive and arguably over-saturated.
6. “If you can’t charge a premium, you don’t have a brand” is a good way of summarising why advertising and brand matters, with point 5 in mind.
7. Advertising, despite some negative impressions, is an essential cog in the free market to keep prices down (when all other prices are going up), allowing us access to news, content, and journalism.
8. The UK ad market grew by 6% last year - worth noting in a time when it felt like budgets were being cut across the board. 
9. Gordon Brown, a man who I thought was dour, and to be honest, depressing politician, was probably the best public speaker I have ever seen in my life. Practice makes perfect.
10. Creative industries are growing at twice the rate of the rest of the economy - so let’s give them more credit.

Reflecting on LEAD 2024, it's clear that this year marks a significant moment for the advertising industry. The discussions underscored the importance of not only driving economic prosperity but doing so in a manner that is trusted, inclusive, and sustainable.

As Spin, we're proud to have been part of such a forward-thinking event. Our commitment has always been to ensure that we contribute positively to the industry's evolution. Here’s to a year of embracing change, driving innovation, and building a future where advertising is a cornerstone of a prosperous, equitable society.

London (9th January 2024): Spin, the leading social media agency, has appointed two seasoned directors having lured them from current industry leader and competitor,
We Are Social. Lee Murray joins as the new Finance Director, and Alyssa Drysdale steps into the role of Client Services Director.

Lee Murray boasts an impressive tenure of over a decade at We Are Social, where he most recently held the position of Commercial Controller. On the other hand, Alyssa Drysdale brings to the table 8 years of expertise from We Are Social, with her most recent role being Business Director, and a previous stint at Fieldworks as Head of Social Media.

Both Murray and Drysdale cited Spin's remarkable growth, and the strength of its talent, culture, and client roster as their main reasons for making the switch. Their extensive experience is expected to be a significant asset to Spin, further solidifying its position in the industry.

Alex Bodini, CEO of Spin, expressed his excitement about the new appointments, stating, “Bringing Lee and Alyssa into our fold marks a significant milestone for Spin. Their exceptional track record, leadership skills and industry expertise are exactly what we need as we embark on our next phase of growth. This is a testament to the strength of our agency, and it’s a clear signal that the tide is shifting in the industry." 

Lee Murray shared his enthusiasm, saying, “I am thrilled to be joining Spin at such a pivotal time. The agency’s momentum is undeniable, and I am eager to contribute to its continued success.” 

Alyssa Drysdale also commented, “Spin has a unique and forward-thinking approach to social and marketing which I'm incredibly excited to build out further alongside the fantastic team. There’s no such thing as a one-size-fits all in social, and now more than ever, clients need truly reactive and social-first thinking, which is something that already sits at the heart of the agency. I look forward to working closely with our clients to apply this thinking and ensure they reach their full potential through social.”

These strategic hires represent a significant coup for Spin, as it successfully positions itself as a formidable player in the social media marketing arena. Both Murray and Drysdale will play a critical role in the leadership team, steering Spin through its ambitious growth trajectory.

London (9th January 2024): Spin, the leading social media agency, has appointed two seasoned directors having lured them from current industry leader and competitor,
We Are Social. Lee Murray joins as the new Finance Director, and Alyssa Drysdale steps into the role of Client Services Director.

Lee Murray boasts an impressive tenure of over a decade at We Are Social, where he most recently held the position of Commercial Controller. On the other hand, Alyssa Drysdale brings to the table 8 years of expertise from We Are Social, with her most recent role being Business Director, and a previous stint at Fieldworks as Head of Social Media.

Both Murray and Drysdale cited Spin's remarkable growth, and the strength of its talent, culture, and client roster as their main reasons for making the switch. Their extensive experience is expected to be a significant asset to Spin, further solidifying its position in the industry.

Alex Bodini, CEO of Spin, expressed his excitement about the new appointments, stating, “Bringing Lee and Alyssa into our fold marks a significant milestone for Spin. Their exceptional track record, leadership skills and industry expertise are exactly what we need as we embark on our next phase of growth. This is a testament to the strength of our agency, and it’s a clear signal that the tide is shifting in the industry." 

Lee Murray shared his enthusiasm, saying, “I am thrilled to be joining Spin at such a pivotal time. The agency’s momentum is undeniable, and I am eager to contribute to its continued success.” 

Alyssa Drysdale also commented, “Spin has a unique and forward-thinking approach to social and marketing which I'm incredibly excited to build out further alongside the fantastic team. There’s no such thing as a one-size-fits all in social, and now more than ever, clients need truly reactive and social-first thinking, which is something that already sits at the heart of the agency. I look forward to working closely with our clients to apply this thinking and ensure they reach their full potential through social.”

These strategic hires represent a significant coup for Spin, as it successfully positions itself as a formidable player in the social media marketing arena. Both Murray and Drysdale will play a critical role in the leadership team, steering Spin through its ambitious growth trajectory.

The Influencer space is riding a wave of transformation. For brands, knowing which Influencers to work with and why is crucial. Especially as 62% of millennials report that influencers significantly effect their purchase decisions. Learn how to win in the Influencer space in 2024 with our new guide.

The Influencer space is riding a wave of transformation. For brands, knowing which Influencers to work with and why is crucial. Especially as 62% of millennials report that influencers significantly effect their purchase decisions. Learn how to win in the Influencer space in 2024 with our new guide.

Spin is delighted to announce we are sponsoring LEAD 2024. The event is the the premier annual advertising summit in the UK, organised by the Advertising Association, together with the IPA and ISBA. The event takes place on 8 February 2024 at the Queen Elizabeth II Centre in Westminster.

LEAD 2024 will be held as a full day event, featuring a cutting edge, content-driven agenda as well as offering outstanding opportunities to network with 400 senior-level professionals from across our combined memberships, who together cover the entire advertising industry.

If you would like to arrange a meeting with the Spin team, please feel free to contact us at hello@spinbrands.com.

Spin is delighted to announce we are sponsoring LEAD 2024. The event is the the premier annual advertising summit in the UK, organised by the Advertising Association, together with the IPA and ISBA. The event takes place on 8 February 2024 at the Queen Elizabeth II Centre in Westminster.

LEAD 2024 will be held as a full day event, featuring a cutting edge, content-driven agenda as well as offering outstanding opportunities to network with 400 senior-level professionals from across our combined memberships, who together cover the entire advertising industry.

If you would like to arrange a meeting with the Spin team, please feel free to contact us at hello@spinbrands.com.

London (22nd November 2023): Spin, the leading social media agency, has appointed Ahmed Omer as their new Marketing Director. Bringing a wealth of experience in marketing and a strong commitment to diversity, equity, and inclusion (DEI), Ahmed is set to lead and amplify the strategic marketing efforts at Spin, aligning with the agency’s ambitious growth objectives.

Prior to joining Spin, Ahmed was a key figure at IPG Mediabrand’s Reprise, serving as Group Marketing Director and contributed significantly to their ethnic and religious diversity Employee Resource Group, Heritage. His professional journey includes a four-year tenure at GroupM, where he began at Xaxis, GroupM’s programmatic agency, before being promoted to a wider role. Notably, Ahmed also oversaw the INCA brand, GroupM’s influencer marketing arm, which has since merged the GOAT agency.

Ahmed’s dedication to mentoring and fostering inclusive leadership is evidenced through his active roles with MEFA and Bloom. His efforts were recognised in 2021 when he was named an Empower Ethnic Minority Future Leader, a testament to his contribution to enhancing inclusivity within the business sphere.

In discussing his new role, Ahmed shares, “I am thrilled to join Spin as their first Marketing Director. Social media is a field I'm deeply passionate about, especially with my significant involvement in the launch of INCA. What drew me to Spin was their exceptional social media expertise, creative excellence, global presence, and vibrant culture. Spin truly is the industry’s best-kept secret, and I'm excited to help elevate the brand’s profile and amplify our voice in the global social media landscape.”

Max Whicher, Co-founder of Spin, expressed his enthusiasm about Ahmed’s joining, stating, “Ahmed’s blend of strategic marketing prowess and passion for social media make him an invaluable addition to our leadership team. His vision aligns seamlessly with our ethos at Spin, and we are excited about the fresh perspectives and robust strategies he brings to the table.” This new appointment signals Spin’s continued dedication to strengthening its leadership team and becoming a leader in the social media industry.

London (22nd November 2023): Spin, the leading social media agency, has appointed Ahmed Omer as their new Marketing Director. Bringing a wealth of experience in marketing and a strong commitment to diversity, equity, and inclusion (DEI), Ahmed is set to lead and amplify the strategic marketing efforts at Spin, aligning with the agency’s ambitious growth objectives.

Prior to joining Spin, Ahmed was a key figure at IPG Mediabrand’s Reprise, serving as Group Marketing Director and contributed significantly to their ethnic and religious diversity Employee Resource Group, Heritage. His professional journey includes a four-year tenure at GroupM, where he began at Xaxis, GroupM’s programmatic agency, before being promoted to a wider role. Notably, Ahmed also oversaw the INCA brand, GroupM’s influencer marketing arm, which has since merged the GOAT agency.

Ahmed’s dedication to mentoring and fostering inclusive leadership is evidenced through his active roles with MEFA and Bloom. His efforts were recognised in 2021 when he was named an Empower Ethnic Minority Future Leader, a testament to his contribution to enhancing inclusivity within the business sphere.

In discussing his new role, Ahmed shares, “I am thrilled to join Spin as their first Marketing Director. Social media is a field I'm deeply passionate about, especially with my significant involvement in the launch of INCA. What drew me to Spin was their exceptional social media expertise, creative excellence, global presence, and vibrant culture. Spin truly is the industry’s best-kept secret, and I'm excited to help elevate the brand’s profile and amplify our voice in the global social media landscape.”

Max Whicher, Co-founder of Spin, expressed his enthusiasm about Ahmed’s joining, stating, “Ahmed’s blend of strategic marketing prowess and passion for social media make him an invaluable addition to our leadership team. His vision aligns seamlessly with our ethos at Spin, and we are excited about the fresh perspectives and robust strategies he brings to the table.” This new appointment signals Spin’s continued dedication to strengthening its leadership team and becoming a leader in the social media industry.