😵💫 Overstimulated, overwhelmed and always two weeks behind? The speed of social is quick and today’s trends are yesterday’s (and therefore irrelevant) literally overnight. What’s a social agency to do about it? Well, we put our brainiest researching and trend-predicting squad of social experts to the test of predicting the future – 2025’s hottest trends that is.
😵💫 Overstimulated, overwhelmed and always two weeks behind?
The speed of social is quick and today’s trends are yesterday’s (and therefore irrelevant) literally overnight.
What’s a social agency to do about it? Well, we put our brainiest researching and trend-predicting squad of social experts to the test of predicting the future – 2025’s hottest trends that is.
We’ve analysed a year of trend data. What trends hit the stratosphere and where did they originate?
Who hopped on board and was this the right move? What offline events have impacted online behaviour and vice versa?
At Spin, we are in the business of relevance, and our Relevance Hub of audience, industry and cultural trends and insights runs round the clock.
Armed with 2024’s evidence, we’ve laid out our predictions for the four great trends of 2025 and what you can do about it. How can you get ahead?
What can you build in to your planning and what will be the Brat-esque phenomenon of 2025?
Download now for our hot take!
Everyone is using AI. Yes – everyone, including us. Whether it’s for data analysis, generating ideas, or tweaking the odd phrase, AI has become foundational to modern workflows.
People are rethinking their social habits in the same way they rethink their diet, sleep or exercise.
Here are the behaviours, formats, platforms and creative shifts we think will define this year’s social strategies.