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_“I’m your biggest fan, I’ll follow you until you love me, Popar-Poparazzi.” _While we love a bit of Gaga here at Spin HQ, we’re not here to chat about 00s pop. Say hello to Poparazzi: a brand-spanking-new photo-sharing platform that lets your friends be your very own paparazzi and vice versa. (Disclaimer: yes, you need friends to use the app).

Despite kicking it back in beta-mode since its inception in the Dark Ages of the pandemic, the app has reached an estimated value of $1 Billion, so we’d say that this app is set to be more of a pop than a flop.

What is it?

Poparazzi is similar to Instagram, except you can only take pictures (or “pops”) of your mates, your nan, Pete down the pub, or anyone you’re friends with on the app. Once you’ve taken a pop, it’ll appear on their profile.

(Sorry, selfie sleuths – self-paps are strictly prohibited).

Who’s using it?

Like TikTok and Snapchat, Poparazzi is attracting 13-25 year-olds and is set to be the “next big thing” among the Gen-Z crowd.

What features does it have?

Poparazzi seems to have stitched together layouts from competitor platforms, so it has a bit of the deja vu’s about it. For instance, the search tab has an uncanny resemblance to that of Instagram’s Explore page, while the main feed’s compilation of images looks like a TikTok profile. It’s a smart choice because its familiarity makes it accessible AF.

When it comes to creating content, you have a couple of options: you can upload photos from your camera roll or create native in-app GIF videos on Poparazzi. However, if you were hoping to add a filter or two before your pop goes live, you’ll be disappointed. Currently, the app doesn’t allow you to crop, add captions, filters or any edits to the photos taken.

How do you grow your account?

Poparazzi has its own iteration of an ‘Explore’ page and, as with Insta, you need to post engaging content to increase your chances of appearing there. Having lots of friends to follow you also helps.

How many friends do you need on the platform for it to work well?

About 5ish should do the trick, but they need to be friends you see IRL regularly so you have plenty of opps to get “popped”. For that reason, we see it really taking off as lockdown eases.

**Spin’s verdict **

Clubhouse showed much promise when it launched as it was set to be the new and improved Periscope. However, it failed to outshine the likes of Facebook, Instagram and Twitter, which triggered a 68% drop in daily active users.

We don’t see the same fate for Poparazzi, since its core USP is the prohibition of selfie culture, of which platforms like Insta depend on. We even see it replacing private “spam” Instagrams by publicising the photo-to-photo interaction users have on Snapchat.

In addition, by removing the option to add filters or spend 10 years choosing the right Olivia Rodrigo lyric for your caption, Poparazzi users can share more authentic experiences on the platform and, ultimately, take a bit of the pressure off. This aligns with one of the biggest trends we’ve seen since the beginning of the pandemic: a shift from the super-polished feeds of old and towards greater authenticity and raw content.

Perhaps brands will join the platform to generate UGC? Perhaps Instagram will pull a number out of the bag and find a suitable copycat a la Reels? Will Poparazzi launch more features to keep pace?

Watch this space…

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TikTok x Ticketmaster: Buying concert tickets through your FYP

What do Demi Lovato, the WWE, and Usher all have in common? Well, they’re just three of the artists and entertainment companies who are now benefiting from TikTok’s latest partnership with Ticketmaster. The new feature will allow users to purchase tickets for events directly through the TikTok app, meaning that you can go from scrolling through your FYP, to dancing along to Usher’s “Yeah!” in just a few taps.

Eligible creators will be able to search for relevant Ticketmaster events through the “add link” function before posting a video. They will then have the option to “add to video” which will display the Ticketmaster link to the event towards the bottom of the video once posted. Users will then be able to click on the link and, in a similar fashion to the Tiktok shop, will be taken to the Ticketmaster website in-app to continue browsing.

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Spin Welcomes Fujifilm & Instax to the Roster

Japanese multinational conglomerate Fujifilm has appointed Spin to carry out an ongoing strategic social media service to continue to drive and develop their growth to new audiences.

A brand that is world-renowned for their work in the realms of photography, optics and wider electronics. Headquartered in Japan and first established in 1934, Spin couldn’t be happier to partner with the brand and support their innovation across social with the intrinsic synergy from their image-focused products to the constant evolution of the platforms we use to share this very outcome.

Explore more from Fujifilm & Instax here:

– https://global.fujifilm.com/en/

– https://instax.com/

Spin is an award winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists. For more information or to enquire about scaling your brand through social please email hello@spinbrands.com

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Instagram in The Age of Video

Things are changing… again (and again, and again).

Instagram has, rather ironically, faced widespread backlash from a static asset created by photographer @illumitati and shared by thousands, including the queen of lip kits (and chickens) Kylie Jenner. We all know the famous phrase ‘a picture can say 1000 words, but here we are seeing the defiant power of a picture when put in the hands of everyday users

Here’s a quick Spin-centric rundown of why this happened, what happened next and what this means for brands.

Why Now?

It’s simple really:

When we think of TikTok we think of short video clips.

When we think of YouTube we think of lengthy videos.

When we think of Twitter we think of sassy snippets.

When we think of Facebook we think of our mums.

And, when we think of Instagram we think of a feed of static images.

Not so fast! Early this year, Instagram began testing a brand new version of its app’s home feed that featured full-screen photographs and videos, similar to TikTok, and the response was very very loud. Users said the feed was cluttered, ugly and pushing for the primacy of video far too hard. This was no accident; this feed re-jig came hand in hand with other recent changes which include an increasingly algorithmic main feed, a push for TikTok-style “reels” videos, and the increasing presence of a remix function.

These changes have led to everyday users struggling to interact with their friends and family’s posts which get sucked down the bottom of the algorithm in favour of ads and (poorly) recommended posts, hand-curated by the algorithm.

Soon, the post by @illumitati began to spread like wildfire, with a whole app seemingly uniting behind a shared hatred for the new update. The post, overall, gained 2.2 million likes and 43k comments. And, eventually, the spreading of this post led to collective action – with a petition being signed over 300k times.

What may seem like a funny or playful post, could be disastrous for Instagram. Let’s not forget that when Kylie Jenner last talked smack about a social media app, the tweet reduced its market price by $1.3 BILLION (🪦 RIP Snapchat).

What’s Going on Now?

Adam Mosseri, Instagram’s CEO (aka the cause of many SMMs’ stress and anxiety), quickly responded to the widespread criticism with a video (lol) carefully doubling down on the controversial changes. He told his audience that Instagram would “continue to promote photographs,” but made sure to reiterate that: “over time, more and more of Instagram will become video.”

The reaction to this? Similar to this brilliant slack from a client:

What does this mean for brands?

It may seem like a lose-lose scenario, but fear not, here are some quick tips on how to ride this wave for social success:

Push for authenticity 🔥

Audiences are sick of their feeds appearing manufactured, ad-centric and controlled by the algorithm. Now, more than ever, producing authentic and engaging content is key. Show a little humanness with friendly faces or relatability. Gone are the days of a polished Instagram (whether that be in video or static format), so act like the best friend and not like the big brand.

Use (real) reel content 📹

Look, video isn’t going anywhere. So, it’s a perfect time to experiment with reel content and see what sticks. The likelihood is your reach will Skyrocket. Again, just keep it as authentic as possible.

Keep in mind what people want 🪧

Maybe it’s wouldn’t be a bad idea to play around with statics and see if you can hit the sweet spot of engagement: people are hungry for the return of pictures. Yes, your reach might drop, due to the ever-changing algorithm, but your audience will appreciate a feed made up of a variety of content. Don’t be a one-trick pony: have a content plan based on statics, Carousels, Reels AND Stories.

Virality is still a thing 🦠

It’s kind of crude, but the mass spreading of this post shows us that ‘things’ can still go viral. Don’t give up hope! Here is our go-to guide for all things viral.

Play it by ear 👂

Things are changing every day. New trends rise, and old social media sites fall. Algorithms change, but sometimes the users do not. A great social media presence requires A LOT of social listening, reading and knowledge. Keep up to date on everything social.

Or, what if we told you that there is a dream team of social media experts waiting to help you out with this confusing digital landscape? Experts in the algorithm AND the everyday user. We are here to help. Spin is an award-winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists.

For more information or to enquire about scaling your brand through social please email hello@spinbrands.com

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