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Social Media Strategy Agency

Social Media Strategy at Spin

Who, what, where, why, when?
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Deep research meets rich cultural insight and industry-leading social specialist knowledge.

That’s what it takes to deliver scroll-stopping, hyper-relevant content that performs.
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Social Strategy Success Stories

loveholidays TikTok Social Strategy
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loveholidays TikTok Social Strategy
loveholidays TikTok Social Strategy
Launching loveholidays into TikTok success through a relatable, entertainment led TikTok strategy
People's Postcode Lottery 360 Social
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People's Postcode Lottery 360 Social
People's Postcode Lottery 360 Social
Launching the People's Postcode Lottery new ATL Campaign
Bupa 360 Social Strategy
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Bupa 360 Social Strategy
Bupa 360 Social Strategy
Positioning Bupa as the leading healthcare expert on TikTok
AliExpress Creative Social
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AliExpress Creative Social
AliExpress Creative Social
A deep-dive into Gen Z fashion and film trends
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Strategies Aren’t Just for Fun

Why did one post tank while another blew up? Strategy.

Why are your competitors killing it while your feed’s on life support? Strategy.

It’s not magic — it’s method. And we’ve got it down.

Bespoke & Built to Last

Social media isn’t one size fits all, so we tailor everything to you.

Results You Can Brag About

Reach isn’t awarded, it’s earned. Great content that people want to watch, like and share, begins its life with good strategy.

Consistency is Credibility

Nail your tone, visuals, and voice. We find the sweet spot where your brand meets social relevance.

360 Approach

Social isn’t one channel or one touchpoint. We look at the holistic brand social presence to guide the right approach for you.

Social Media Strategy

What Goes in Our Strategy Soup?

The secret recipe is not for sharing, but here’s a sneak peek of the brain power behind the slides.

1. Meaningful objectives - Laddering to your business goals.
2. Audience insights & landscape analysis - A strong lay of the land
3. Distribution & channel strategy - To seek our your audience
4. Content strategy - Your roadmap to relevance
5.  Measurement frameworks - Because vibes aren’t measurable
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Strategic Magic Secrets Unveiled

Scroll-stopping social content is only as powerful as the strategy that bolsters it. Here’s how we do it:

Step 1: Deep Dive
We start with facts. Performance analytics, audience insights, cultural trends, platform behaviour - we uncover what’s working, what’s not, and where the real juice is.
Step 2: Discovery
Or the ‘get a room stage’ where we get intimate with you and your brand. No surface stuff.
Step 3: Brainstorm & Build
Data + creativity = magic. We take insights and spin them into ideas that make people stop, look, and care.
Step 4: KPIs that Matter (to You)
No vanity metrics here. Just numbers that tie back to business goals.
Step 5: Roadmap, Launch & Grow
We don’t just hand over a doc and ghost you. Your strategy grows with your brand — we optimise as we go.
FAQ

Your strategy is your social bible, built to last. Your role for social, your guiding content principles, the platforms that matter and the metrics to measure.

Yep. Posting without strategy is like throwing darts in the dark. A smart plan gives your content purpose (and your team direction).

Usually 2–4 weeks. That gives us time to dig into your data, stalk your competitors, build your plan, and align on KPIs.

Always. No copy-paste nonsense. Your strategy is shaped around your audience, your business, your goals and your brand.

Nope. We’ll find the platforms that matter most to your audience and your objectives and hold tight on the rest.

We’ll audit what’s not working, spot the gaps, and either fine-tune or rebuild from scratch. You’ll come out stronger.