Still treating your brand’s social media accounts like some sort of robotic sales pitch? Listen, it’s time to wake up and smell the coffee. What works has changed, and the truth is, people are looking to engage with other people – and not soulless corporations.
Still treating your brand’s social media accounts like some sort of robotic sales pitch? Listen, it’s time to wake up and smell the coffee. What works has changed, and the truth is, people are looking to engage with other people – and not soulless corporations.
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Everyone is using AI. Yes – everyone, including us. Whether it’s for data analysis, generating ideas, or tweaking the odd phrase, AI has become foundational to modern workflows.
People are rethinking their social habits in the same way they rethink their diet, sleep or exercise.
Here are the behaviours, formats, platforms and creative shifts we think will define this year’s social strategies.