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Social Media Insights, Data, & Analytics

Transform social data into powerful insights to drive engagement, strategy, and growth.

Let’s take the guesswork out of social. Research that delivers and reports worth reading. Our Social Data Insights team know what matters.
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Social Success Stories

loveholidays TikTok Social Strategy
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loveholidays TikTok Social Strategy
loveholidays TikTok Social Strategy
Launching loveholidays into TikTok success through a relatable, entertainment led TikTok strategy
People's Postcode Lottery 360 Social
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People's Postcode Lottery 360 Social
People's Postcode Lottery 360 Social
Launching the People's Postcode Lottery new ATL Campaign
Bupa 360 Social Strategy
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Bupa 360 Social Strategy
Bupa 360 Social Strategy
Positioning Bupa as the leading healthcare expert on TikTok
AliExpress Creative Social
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AliExpress Creative Social
AliExpress Creative Social
A deep-dive into Gen Z fashion and film trends
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Data is our bedrock

Research and insights sit at the heart of all great social media. Before the posting comes the discovering, so the content that follows is steeped in a solid understanding of your brand, category, audience and cultural context.

Data isn’t there to make us look smart. It’s there to build a solid social strategy. Our expert strategists and analysts take the time to truly understand your brand, crafting insight-led strategies that spark powerful creative ideas.
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Analysis Time

Identifying trends, understanding the whys and making sense of raw data are needed to provide meaningful insight. This is where we understand the “so what,” and “what next” to inform our strategy....
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  • The content that actually drives results: Understanding what worked and why to feed straight back into the content.
  • What success really looks like: What to expect on social for your industry, brand context and objectives.
  • Campaigns, tuned to perfection: Tweak. Test. Optimise. Rinse. Repeat. We make sure every frame, caption, and boost is dialled in for max impact.

Measuring What Matters

Meaningful measurement frameworks that guide our performance priorities. We measure the metrics that matter, at the cadence that matters and deliver it in a way that works for you and your team. 

No fluff. No bloated decks. Just sharp, clear reporting that makes sense to you and aligns with your priorities..

We show what hit, what missed, and what’s next.

social media insights

Wait, What Next?!

Social doesn’t end with the report. It loops. Ideas spark insights. Insights fuel sharper ideas. We use data to shape strategy and to feed the content machine.

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FAQ

We use industry leading tech and our own measurement solutions to gather performance data. Tools, however, are only as good as the experts using them, and that’s where we flourish.

We’ll devise your bespoke measurement framework based on your business goal and our social objectives. This could be focused on top of funnel, community building, revenue growth or anything in between.

Instagram, YouTube, LinkedIn, TikTok – wherever your people are, that’s where we go. We report across all social channels and across owned, earned and paid channels.

Based on your objectives and corresponding KPIs, we set benchmarks for success and track against these in every report.