We all know that Gen Z’s are literally ✨obsessed✨ with TikTok and spend a huge amount of time scrolling down the FYP. Nothing new there, we’ve all got the lived experience to prove it. But, did you know that 40% of Gen Z users choose TikTok (over Google) as their primary search engine? That’s a huge shift in how we both search for and digest information!
We all know that Gen Z’s are literally ✨obsessed✨ with TikTok and spend a huge amount of time scrolling down the FYP. Nothing new there, we’ve all got the lived experience to prove it. But, did you know that 40% of Gen Z users choose TikTok (over Google) as their primary search engine? That’s a huge shift in how we both search for and digest information!
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Everyone is using AI. Yes – everyone, including us. Whether it’s for data analysis, generating ideas, or tweaking the odd phrase, AI has become foundational to modern workflows.
People are rethinking their social habits in the same way they rethink their diet, sleep or exercise.
Here are the behaviours, formats, platforms and creative shifts we think will define this year’s social strategies.