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TikTok: Gen Z’s Google?

We all know that Gen Z’s are literally ✨obsessed✨ with TikTok and spend a huge amount of time scrolling down the FYP. Nothing new there, we’ve all got the lived experience to prove it. But, did you know that 40% of Gen Z users choose TikTok (over Google) as their primary search engine? That’s a huge shift in how we both search for and digest information!

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Jacob Cardwell

We all know that Gen Z’s are literally ✨obsessed✨ with TikTok and spend a huge amount of time scrolling down the FYP. Nothing new there, we’ve all got the lived experience to prove it. But, did you know that 40% of Gen Z users choose TikTok (over Google) as their primary search engine? That’s a huge shift in how we both search for and digest information!

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