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Mallows Beauty Social Strategy

From TikTok Shop success to a smarter, diversified strategy

Strategy
Strategy
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The Challenge

Mallows started as a TikTok Shop native merchant during COVID lockdown. After a period of high success initially, they approached us to smarten up their approach across creative, strategy and data, in order to diversify their channel mix to TikTok and Meta ads.

The Approach

We put in place a creative messaging framework across brand and creator content, highlighting each product’s unique problem area to better target relevant users. And integrated a multi-touch attribution model that allowed us to measure social advertising impact effectively - delivering a successful campaign in the fashion & beauty industry.

The Results ↓

Top 5%
Spending Beauty Brands on Tiktok
+51%
AOV vs AVG
+71%
TikTok Shop ROAS
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