Mallows Beauty

From TikTok Shop success to a smarter, diversified strategy

Strategy
Strategy

The Challenge

Mallows started as a TikTok Shop native merchant during COVID lockdown. After a period of high success initially, they approached us to smarten up their approach across creative, strategy and data, in order to diversify their channel mix to TikTok and Meta ads.

The Approach

We put in place a creative messaging framework across brand and creator content, highlighting each product’s unique problem area to better target relevant users. And integrated a multi-touch attribution model that allowed us to measure social advertising impact effectively.

The Results ↓

Top 5%
Spending Beauty Brands on Tiktok
+51%
AOV vs AVG
+71%
TikTok Shop ROAS
If you'd like to know how Spin can help you, hit the button below to arrange a chat or set us a brief.
Get in touch
Check out some of our other work ↓
Karma Drinks
Karma Drinks
Karma Drinks
Effectively Communicating Brand Values and Achieve Cultural Relevance with Karma Drinks
Warner Brothers x Harry Potter
Warner Brothers x Harry Potter
Warner Brothers x Harry Potter
Optimised for Meta, refined for performance, and tracked for impact
BOL Foods
BOL Foods
BOL Foods
Fresh, fast, and plant-powered: how we made BOL Foods the talk of the table
Napolina
Napolina
Napolina
Future-Proofing the UK's Number One Italian Cooking Brand
See all work