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Brothers Paid Social

One TV ad, 12 assets, endless reach

Paid Social
Paid Social
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The Challenge

Brothers approached us to run a paid social activation alongside their ATL TV ads on Meta with a core objective of increasing unique reach.

The Approach

We used the single TV ad to create 12 assets (including statics, animation & video) and exceeded our target reach volume by far as we were able to refresh our ads throughout the campaign.

The Results ↓

+13.4m
Unique Reach
+26.9m
Impressions
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Check out some of our other work ↓
Acid Running Social Strategy
Acid Running Social Strategy
Inspiring demand for premium athletic wear with a social-first strategy
Moët & Chandon 360 Social Strategy
Moët & Chandon 360 Social Strategy
Developing a Localised Strategy and Cultural Connection for Moët & Chandon
Universal Music 360 Social Strategy Case Study
Universal Music 360 Social Strategy
Universal Music 360 Social Strategy
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Warner Brothers x Harry Potter Paid Social
Warner Brothers x Harry Potter Paid Social
Optimised for Meta, refined for performance, and tracked for impact
See all work
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