Dull to Delight: A Spin social revamp fuels that Bills' menu & Instagram success.
As Bills started to undergo their biggest brand refresh, they needed a specialist agency to help them create thumb-stopping, social first and exciting content to help the brand become relevant again. Key words to describe their requirement were "be rebellious, be different...but whatever you do, don't be dull." So we were challenged to creatively concept, shoot and edit 8 insta-worthy, trending video deliverables to bring some life back to their page.
Utilising Exciting Video Production
We worked very closely with the brand to understand their vision and develop a fresh creative strategy that included the production of thumb-stopping, social-first content to help Bill’s stand out and spark online conversation.
Bill’s required creative on-site filming, which produced content illustrating the experience of dining at one of their restaurants. So, we cooked up a storm with our team at local Bill’s restaurants. Each shoot is a fun and exciting experience as we work to create visually unique and engaging content that captures the brand’s rebellious spirit.
Our accounts team is in charge of everything from coming up with creative concepts to executing the final edits, where we utilise slick editing transitions. Our ‘secret menu’ style series, where we create wacky creations from their menu, has been received especially well.
We’re thrilled to report that Bill’s top-performing posts have generated an outstanding 32.3k, 19.9k, and 42.8k views, respectively. These impressive metrics are a testament to the effectiveness of our social media strategy and creativity, and we’re excited to continue delivering exceptional results for Bill’s.