Deploying Influencers to Serve Up Reach for The Collective

By collaborating with influencers who aligned with The Collective’s brand values, we successfully positioned them as a desirable and trendy food choice.

Problem:

The Collective wanted to differentiate themselves in a crowded market and position their dairy products as exciting and irresistible.

Solution:

Looking at the importance of standing out in a crowded market, we crafted a campaign that highlighted the exceptional taste and addictive nature of The Collective's products. By partnering with five engaging, bold, and disruptive influencers, we created TikTok content that embodied the brand's personality and showcased the products' irresistible appeal. The focus was on the emotional impact of the content, ensuring it cut through the noise and resonated with the target audience.