Warner Brothers x Harry Potter Paid Social

Optimised for Meta, refined for performance, and tracked for impact

Paid Social
Strategy
←→

The Challenge

We were tasked with driving sales over Black Friday Cyber Monday (BFCM) by increasing website traffic. With a quick turnaround, we strategically launched close to BFCM weekend, optimising for performance despite higher CPM levels.

The Approach

We optimised creative for Meta placements, continuously refined performance to counter rising CPMs, and tracked revenue in GA4 to maximise sales impact. This resulted in our exceeding the sales from BFCM 2024 and increasing revenue by 40%.

The Results

47,966
Link Clicks
1.49M
Reach
2.6M
Engagement Rate
+40%
Revenue Increase

Ready to take a spin

Ready to take the taste test?

Get in touch
Check out some of our other work ↓
Funding Circle Paid Social
Unlocking Paid Social as a Channel for Customer Acquisition
yfood 360 Social Vox-Pop
Leveraging the power of the vox pop to create buzz in the UK
Swiftreg Paid Social
Rapidly building Swifreg's social accounts as market leaders
Whites Beaconsfield Social Strategy
Revamping campaign strategy to boost CVR on TikTok
See all work