We were tasked with driving sales over Black Friday Cyber Monday (BFCM) by increasing website traffic. With a quick turnaround, we strategically launched close to BFCM weekend, optimising for performance despite higher CPM levels.
We optimised creative for Meta placements, continuously refined performance to counter rising CPMs, and tracked revenue in GA4 to maximise sales impact. This resulted in our exceeding the sales from BFCM 2024 and increasing revenue by 40%.
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