Warner Brothers x Harry Potter Paid Social

Optimised for Meta, refined for performance, and tracked for impact

The Challenge

We were tasked with driving sales over Black Friday Cyber Monday (BFCM) by increasing website traffic. With a quick turnaround, we strategically launched close to BFCM weekend, optimising for performance despite higher CPM levels.

The Approach

We optimised creative for Meta placements, continuously refined performance to counter rising CPMs, and tracked revenue in GA4 to maximise sales impact. This resulted in our exceeding the sales from BFCM 2024 and increasing revenue by 40%.

The Results ↓

47,966

Link Clicks

1.49M

Reach

2.6M

Engagement Rate

+40%

Revenue Increase

If you'd like to know how Spin can help you, hit the button below to arrange a chat or set us a brief.

Check out some of our other work ↓

instax 360 Social Strategy

instax 360 Social Strategy

Creating Cultural Relevance with Global Camera Brand, instax

Merrell Creative Social Strategy

Merrell Creative Social Strategy

European Channel Consolidation and EMEA Content Strategy for Merrell

Acid Running Social Strategy

Acid Running Social Strategy

Inspiring demand for premium athletic wear with a social-first strategy

Funding Circle Paid Social

Funding Circle Paid Social

Unlocking Paid Social as a Channel for Customer Acquisition