yfood, a German brand, sought to enter the UK market. They wanted native insights to help appeal to new consumers, build brand awareness, and drive sales for their starter pack. With a £700 budget, we sourced two creators to test three core messaging hooks during a peak period.
We identified the core consumer as young professionals prioritising convenience over balanced meals. We decided yfood's USPs of convenience, nutrition, and supporting resolutions, would be our 3 testing pillars. We partnered with two creators: a working mum and a city-living woman, who we felt spoke to our core persona.
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