Funkin Social & Influencer

Trying something out of the blue with Funkin's Nitro Blue Raspberry Martini

360 Social
360 Social
Strategy
Strategy
Influencer
Influencer

The Challenge

Funkin faced the challenge of generating awareness and excitement for the Nitro Blue Raspberry Martini in a crowded market.

The Approach

We curated a campaign featuring five influencers known for their confidence and comedic flair. This strategic alignment ensured that the influencers' personalities resonated with the target audience and amplified the product's appeal. 

The "try something out of the blue" challenge inspired a wave of creative and engaging content, showcasing the versatility and excitement of the new cocktail. By seamlessly integrating the product into the influencers' organic content, we ensured maximum authenticity and audience engagement.

The Results ↓

2.7%
Engagement Rate
5
Influencers
424k
Impressions
92%
Story Retention
5.8k
Engagements
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