Branston Beans 360 Social Strategy

Despite having a large and loyal following on other platforms such as Reddit, the Branston bean community weren’t engaging with content on tiktok.

We tailored a strategy that took advantage of our relevance hub to tap into key dates and cultural happenings to encourage engagement from the Branston Bean community. This included an incredible reaction to a feature on Molly Mae’s new show which gained 275k views on Instagram.