Whites Beaconsfield Social Strategy

Revamping campaign strategy to boost CVR on TikTok

Strategy
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The Challenge

Whites Beaconsfield wanted to scale their TikTok Shop activity through targeted creative and strategic campaigns, while gaining valuable insights into their customer base.

The Approach

We deployed a revised campaign structure, built to test and scale a more diverse mix of brand, creator, and Spin-made performance content to successfully scale Whites Beaconsfield on TikTok while improving CVR.

The Results

-121%
CPA Reduction
+19%
Conversion Rate

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