Trends

• Improvise to entertain your community

‍

• Brrr baskets are back

@valerie_sandersYour sign to make your bestie a burr basket! #christmasgiftideas #giftbasket #burrbasket #pinkaesthetic

Tiktok failed to load.Enable 3rd party cookies or use another browser

• The apology

@lavieenrose

la Vie en Rose on Instagram: "Too cozy? Too confident? Too cute…

• Dancing to silence

@meaghanraneeWAIITTTT why was this kinda fire??!!! 🤣🔥🔥 #dancing #trend #comedy

Tiktok failed to load.Enable 3rd party cookies or use another browser

• Release ‘Em

Platform Updates

• Facebook is adding content protection for creators
  • This will alert you when matches of your Reels are detected on Facebook or Instagram.
• LinkedIn adds new AI-powered conversational search
  • You can search for things like:
    • “ex-coworkers who became founders in healthcare in NY”
    • “angels with FDA experience for an early biotech”
    • “Spanish-speaking school counsellors in Austin focused on learning differences”
      • etc, to find the right people!
• Instagram is testing 20m Reels
  • Need we say more?
• Streaming platform Twitch added to Australia’s teen social media ban
  • It joins other platforms such as Facebook, Instagram, TikTok and Snapchat that must ensure under-16s cannot open accounts and that existing ones are closed from 10 December.

Industry

• Why Luxury Brands Can No Longer Afford to Ignore Gen X
  • For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, according to an OpinionWay survey for Publicis Luxe.
• Roblox blocks children from chatting to adult strangers
  • “We’re unlocking chat and age-appropriate experiences for our users by requiring them to complete an age check through Facial Age Estimation or ID verification¹. Once the age check is complete, users will only be allowed to chat with others in similar age groups, unless they become Trusted Connections with people they know.”
• What is “The Great Meme Reset of 2026?”
  • TikTok users are gearing up for the Great Meme Reset of 2026, aiming to refresh the platform by clearing out current trending formats and flooding For You Pages with 2016-era memes. This movement was sparked by concerns over the overwhelming presence of chaotic and hyper-ironic memes, with many users feeling that the platform has lost its edge and originality.

• iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership
  • The multiplatform partnership will bring TikTok creators into iHeart’s ecosystem. This collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations.
• Meta Faces Major Legal Challenge Over Harm to Teens
  • A group of more than 1,800 U.S. parents and school leaders have filed a lawsuit in the Northern District of California, accusing Meta of putting growth and engagement ahead of teen safety. They allege Meta intentionally weakened or blocked youth-safety features that might slow user growth, ignored internal warnings about harms to teens, stalled investigations into predators contacting minors, and required users to be flagged repeatedly before taking action.

Culture

• Line of Duty to return for seventh series on BBC
  • Police drama Line of Duty is to return to the BBC for a seventh series, with Adrian Dunbar, Vicky McClure and Martin Compston all set to reprise their roles in the hit show.
• Rosalía’s ‘Lux’ dethrones Taylor Swift as the world’s most-streamed album in a week
  • Spotify shows that ‘LUX’ was the most-played worldwide from 7 to 13 November, leaving behind Taylor Swift’s ‘The Life of a Showgirl’, which premiered on 3 October and had been comfortably topping the charts.

• Is Timothée Chalamet Moonlighting as an Alt British Rapper?
  • A fan theory has emerged online suggesting that actor Timothée Chalamet is secretly the UK rapper EsDeeKid, with conspiracy theorists pointing out similarities in their eye colouring and past attempts at a rap career. Timothée reportedly responded to the rumours with a cheeky Instagram comment, adding fuel to the speculation.
• We’re never getting rid of Labubu’s
  • Sony Pictures has acquired the screen rights to Labubu, and they’re now working on a Labubu movie.
• Apple Music’s Artist of the Year
  • Apple Music has named Tyler, The Creator its Artist of the Year for 2025, following a period the platform described as the most commercially successful of his career. According to Apple Music, the artist generated more than 4.5 billion minutes of listening time worldwide between November 2024 and October 2025, his strongest 12-month performance on the service to date across plays, listeners, and hours streamed.

Audience

• “Parasocial” is Cambridge Dictionary Word of the Year
  • Defined as a relationship felt by someone between themselves and a famous person they do not know, the term dates back to 1956, when American sociologists observed TV viewers engaging in “para-social” relationships with on-screen personalities.
• The State of Luxury Fashion 2026: When the rules change
  • Fashion leaders have moved past uncertainty, but challenges including economic volatility, evolving consumer priorities, and rapid technological disruption demand more agility and stronger capabilities to succeed in the year ahead.

The Social Calendar

• 25 November - International Day for the Elimination of Violence Against Women
• 26 November - International Cake Day
• 26 November - Stranger Things (Final season)
• 27 November - Thanksgiving
• 27 November - Hamnet release
• 28 November - Flack Friday
• 30 November - Adu Dhabi Grand Prix
• 30 November - ChatGPT’s birthday

Trends

• Improvise to entertain your community

‍

• Brrr baskets are back

@valerie_sandersYour sign to make your bestie a burr basket! #christmasgiftideas #giftbasket #burrbasket #pinkaesthetic

Tiktok failed to load.Enable 3rd party cookies or use another browser

• The apology

@lavieenrose

la Vie en Rose on Instagram: "Too cozy? Too confident? Too cute…

• Dancing to silence

@meaghanraneeWAIITTTT why was this kinda fire??!!! 🤣🔥🔥 #dancing #trend #comedy

Tiktok failed to load.Enable 3rd party cookies or use another browser

• Release ‘Em

Platform Updates

• Facebook is adding content protection for creators
  • This will alert you when matches of your Reels are detected on Facebook or Instagram.
• LinkedIn adds new AI-powered conversational search
  • You can search for things like:
    • “ex-coworkers who became founders in healthcare in NY”
    • “angels with FDA experience for an early biotech”
    • “Spanish-speaking school counsellors in Austin focused on learning differences”
      • etc, to find the right people!
• Instagram is testing 20m Reels
  • Need we say more?
• Streaming platform Twitch added to Australia’s teen social media ban
  • It joins other platforms such as Facebook, Instagram, TikTok and Snapchat that must ensure under-16s cannot open accounts and that existing ones are closed from 10 December.

Industry

• Why Luxury Brands Can No Longer Afford to Ignore Gen X
  • For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, according to an OpinionWay survey for Publicis Luxe.
• Roblox blocks children from chatting to adult strangers
  • “We’re unlocking chat and age-appropriate experiences for our users by requiring them to complete an age check through Facial Age Estimation or ID verification¹. Once the age check is complete, users will only be allowed to chat with others in similar age groups, unless they become Trusted Connections with people they know.”
• What is “The Great Meme Reset of 2026?”
  • TikTok users are gearing up for the Great Meme Reset of 2026, aiming to refresh the platform by clearing out current trending formats and flooding For You Pages with 2016-era memes. This movement was sparked by concerns over the overwhelming presence of chaotic and hyper-ironic memes, with many users feeling that the platform has lost its edge and originality.

• iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership
  • The multiplatform partnership will bring TikTok creators into iHeart’s ecosystem. This collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations.
• Meta Faces Major Legal Challenge Over Harm to Teens
  • A group of more than 1,800 U.S. parents and school leaders have filed a lawsuit in the Northern District of California, accusing Meta of putting growth and engagement ahead of teen safety. They allege Meta intentionally weakened or blocked youth-safety features that might slow user growth, ignored internal warnings about harms to teens, stalled investigations into predators contacting minors, and required users to be flagged repeatedly before taking action.

Culture

• Line of Duty to return for seventh series on BBC
  • Police drama Line of Duty is to return to the BBC for a seventh series, with Adrian Dunbar, Vicky McClure and Martin Compston all set to reprise their roles in the hit show.
• Rosalía’s ‘Lux’ dethrones Taylor Swift as the world’s most-streamed album in a week
  • Spotify shows that ‘LUX’ was the most-played worldwide from 7 to 13 November, leaving behind Taylor Swift’s ‘The Life of a Showgirl’, which premiered on 3 October and had been comfortably topping the charts.

• Is Timothée Chalamet Moonlighting as an Alt British Rapper?
  • A fan theory has emerged online suggesting that actor Timothée Chalamet is secretly the UK rapper EsDeeKid, with conspiracy theorists pointing out similarities in their eye colouring and past attempts at a rap career. Timothée reportedly responded to the rumours with a cheeky Instagram comment, adding fuel to the speculation.
• We’re never getting rid of Labubu’s
  • Sony Pictures has acquired the screen rights to Labubu, and they’re now working on a Labubu movie.
• Apple Music’s Artist of the Year
  • Apple Music has named Tyler, The Creator its Artist of the Year for 2025, following a period the platform described as the most commercially successful of his career. According to Apple Music, the artist generated more than 4.5 billion minutes of listening time worldwide between November 2024 and October 2025, his strongest 12-month performance on the service to date across plays, listeners, and hours streamed.

Audience

• “Parasocial” is Cambridge Dictionary Word of the Year
  • Defined as a relationship felt by someone between themselves and a famous person they do not know, the term dates back to 1956, when American sociologists observed TV viewers engaging in “para-social” relationships with on-screen personalities.
• The State of Luxury Fashion 2026: When the rules change
  • Fashion leaders have moved past uncertainty, but challenges including economic volatility, evolving consumer priorities, and rapid technological disruption demand more agility and stronger capabilities to succeed in the year ahead.

The Social Calendar

• 25 November - International Day for the Elimination of Violence Against Women
• 26 November - International Cake Day
• 26 November - Stranger Things (Final season)
• 27 November - Thanksgiving
• 27 November - Hamnet release
• 28 November - Flack Friday
• 30 November - Adu Dhabi Grand Prix
• 30 November - ChatGPT’s birthday

Trends

• Improvise to entertain your community

‍

• Brrr baskets are back

@valerie_sandersYour sign to make your bestie a burr basket! #christmasgiftideas #giftbasket #burrbasket #pinkaesthetic

Tiktok failed to load.Enable 3rd party cookies or use another browser

• The apology

@lavieenrose

la Vie en Rose on Instagram: "Too cozy? Too confident? Too cute…

• Dancing to silence

@meaghanraneeWAIITTTT why was this kinda fire??!!! 🤣🔥🔥 #dancing #trend #comedy

Tiktok failed to load.Enable 3rd party cookies or use another browser

• Release ‘Em

Platform Updates

• Facebook is adding content protection for creators
  • This will alert you when matches of your Reels are detected on Facebook or Instagram.
• LinkedIn adds new AI-powered conversational search
  • You can search for things like:
    • “ex-coworkers who became founders in healthcare in NY”
    • “angels with FDA experience for an early biotech”
    • “Spanish-speaking school counsellors in Austin focused on learning differences”
      • etc, to find the right people!
• Instagram is testing 20m Reels
  • Need we say more?
• Streaming platform Twitch added to Australia’s teen social media ban
  • It joins other platforms such as Facebook, Instagram, TikTok and Snapchat that must ensure under-16s cannot open accounts and that existing ones are closed from 10 December.

Industry

• Why Luxury Brands Can No Longer Afford to Ignore Gen X
  • For this demographic entering its peak spending decade, luxury is about personal fulfilment rather than social status, according to an OpinionWay survey for Publicis Luxe.
• Roblox blocks children from chatting to adult strangers
  • “We’re unlocking chat and age-appropriate experiences for our users by requiring them to complete an age check through Facial Age Estimation or ID verification¹. Once the age check is complete, users will only be allowed to chat with others in similar age groups, unless they become Trusted Connections with people they know.”
• What is “The Great Meme Reset of 2026?”
  • TikTok users are gearing up for the Great Meme Reset of 2026, aiming to refresh the platform by clearing out current trending formats and flooding For You Pages with 2016-era memes. This movement was sparked by concerns over the overwhelming presence of chaotic and hyper-ironic memes, with many users feeling that the platform has lost its edge and originality.

• iHeartMedia and TikTok Partner to Launch First-of-Its-Kind, Multiplatform Partnership
  • The multiplatform partnership will bring TikTok creators into iHeart’s ecosystem. This collaboration includes the launch of the TikTok Podcast Network, which will feature up to 25 new podcasts hosted by TikTok creators, as well as a national broadcast and digital radio station, and a series of live event integrations.
• Meta Faces Major Legal Challenge Over Harm to Teens
  • A group of more than 1,800 U.S. parents and school leaders have filed a lawsuit in the Northern District of California, accusing Meta of putting growth and engagement ahead of teen safety. They allege Meta intentionally weakened or blocked youth-safety features that might slow user growth, ignored internal warnings about harms to teens, stalled investigations into predators contacting minors, and required users to be flagged repeatedly before taking action.

Culture

• Line of Duty to return for seventh series on BBC
  • Police drama Line of Duty is to return to the BBC for a seventh series, with Adrian Dunbar, Vicky McClure and Martin Compston all set to reprise their roles in the hit show.
• Rosalía’s ‘Lux’ dethrones Taylor Swift as the world’s most-streamed album in a week
  • Spotify shows that ‘LUX’ was the most-played worldwide from 7 to 13 November, leaving behind Taylor Swift’s ‘The Life of a Showgirl’, which premiered on 3 October and had been comfortably topping the charts.

• Is Timothée Chalamet Moonlighting as an Alt British Rapper?
  • A fan theory has emerged online suggesting that actor Timothée Chalamet is secretly the UK rapper EsDeeKid, with conspiracy theorists pointing out similarities in their eye colouring and past attempts at a rap career. Timothée reportedly responded to the rumours with a cheeky Instagram comment, adding fuel to the speculation.
• We’re never getting rid of Labubu’s
  • Sony Pictures has acquired the screen rights to Labubu, and they’re now working on a Labubu movie.
• Apple Music’s Artist of the Year
  • Apple Music has named Tyler, The Creator its Artist of the Year for 2025, following a period the platform described as the most commercially successful of his career. According to Apple Music, the artist generated more than 4.5 billion minutes of listening time worldwide between November 2024 and October 2025, his strongest 12-month performance on the service to date across plays, listeners, and hours streamed.

Audience

• “Parasocial” is Cambridge Dictionary Word of the Year
  • Defined as a relationship felt by someone between themselves and a famous person they do not know, the term dates back to 1956, when American sociologists observed TV viewers engaging in “para-social” relationships with on-screen personalities.
• The State of Luxury Fashion 2026: When the rules change
  • Fashion leaders have moved past uncertainty, but challenges including economic volatility, evolving consumer priorities, and rapid technological disruption demand more agility and stronger capabilities to succeed in the year ahead.

The Social Calendar

• 25 November - International Day for the Elimination of Violence Against Women
• 26 November - International Cake Day
• 26 November - Stranger Things (Final season)
• 27 November - Thanksgiving
• 27 November - Hamnet release
• 28 November - Flack Friday
• 30 November - Adu Dhabi Grand Prix
• 30 November - ChatGPT’s birthday

Trends

• Wabi Sabi

@littlemoodyrudyfinding beauty in imperfection… so I guess my stuck lip makes me art? 🧐🐾 #WabiSabi #DogTok #PuppyLife #FoxRedLab #GoofyPup

• Biggest Beef Steak

@simpking247Can’t let them know

• In My Butt

@maddiehen02I couldn’t keep it together😂 @MattScharff can you guess what question I asked him?😂

Platform Updates

• TikTok Officially Launches Its Bulletin Boards Feature
  • TikTok has officially announced the launch of its broadcast messaging “Bulletin Boards” option for creators, providing another way to engage with your TikTok audience. Basically, their version of Instagram’s Broadcast Channels.
• Vine is BACK!
  • Former Twitter CEO Jack Dorsey is backing diVine, a nostalgic reboot of Vine that resurrects over 100,000 of the original 6-second looping videos. The app also makes a strong stand against AI. New content must be human-made, with technology to detect and block anything that appears to be AI-generated.
• US and Canadian users FINALLY get music videos in Spotify
  • Spotify has finally announced plans to extend in-app music videos to US and Canadian users in the coming weeks. This follows a successful beta launch of the feature across 12 territories in March 2024. These markets include the UK, Germany, and Italy. This toggle marks a competitive expansion in the streaming market and mimics the audio-video control of direct rivals, such as YouTube Music.
• Meta is trying to make Facebook Marketplace a social shopping experience
  • Meta is revamping Facebook Marketplace in an effort to make it more appealing to “young adults” on the platform. The updates includes new collaborative shopping features, as well as AI-generated suggestions and “insights” about specific listings.

Industry

• The latest vibe fit brand collab, Twilight x crocs
  • Further proof that brands and products don’t need to make sense, they just need to match vibes (more examples of vibe fit collabs here). Twilight being chaotic, memey and nostalgic fits perfectly with crocs!

@crocs

Crocs Shoes on Instagram: "Hold on tight, Spider Monkey. Twilig…

• Apple flexing IRL creative vs AI
  • New Apple TV ident was built with glass and shot entirely on camera - in a very tech generated creative world, it is quite a flex to show this level of craft if you asked us.
• Denmark to ban social media for children under 15
  • Following suit with Australia and others feels like a sensible decision, no idea how defensible this is though. With the danger of having the opposite effect as humans inherently want what they can’t have.

@opalapp

Opal™️ - The Focus Company on Instagram: "Denmark just announce…

• New trending phrase alert? Have you reached your “flow state”
  • There’s a new TikTok trend where people share weirdly specific moments when they hit their “flow state”. Not the chill meditation kind, but that hyper‑productive, totally focused zone you get in chaotic multitasking.

@liv.talmageAnd I can’t stop laughing #groupchat #friends #flowstate

• Sky Sports shuts down Halo TikTok channel after three days
  • The channel had faced accusations of sexism, with some criticising its use of pink filters, calling itself the “little sister”. To quote Luke Whitehouse, Head of Audience at Be a Bear: “This was a wild ride to follow over the weekend”.

Culture

• SoftBank completes $5.8bn sale of Nvidia shares
  • SoftBank Group has sold its entire ~32 million-share holding in Nvidia Corporation for roughly $5.8 billion, shifting capital into its expansive AI strategy, including deeper ties with OpenAI and the ambitious “Stargate” infrastructure initiative.
• The 2,828th star on the Hollywood Walk of Fame
  • Actor Chadwick Boseman will be honoured posthumously with the 2,828th star on the Hollywood Walk of Fame on Thursday, November 20th.
• First look at Andi and Miranda
  • If the names didn’t make it obvious, the first look at the Devil Wears Prada 2 has been released confirming that Ann Hathaway and Meryl Streep will be reprising their roles.

• No One Mourns the Wicked
  • At the Asia‑Pacific premiere of Wicked: For Good in Singapore Ariana Grande was grabbed on the red carpet by a man later identified as Johnson Wen, a.k.a pyjamamann who has a rep for doing stuff like this. Cynthia Erivo quickly intervened, helping to protect Grande and involve security. Wen has subsequently been sentenced to nine days in prison Singapore.
• Another day, another reboot
  • A Malcolm in the Middle reboot, officially titled Malcolm in the Middle: Life’s Still Unfair, is coming to Disney+ in 2026 with four episodes.

@malcolmdisneyplus

Malcolm in the Middle: Life‘s Still Unfair on Instagram: "Life‘…

• Sabrina Carpenter is going back to acting
  • Sabrina Carpenter is starring and producing a brand‑new musical film version of Alice in Wonderland, under Universal Pictures. The movie will be written and directed by Lorene Scafaria (known for Hustlers and Succession), and veteran producer Marc Platt (from Wicked) is also onboard.

Audience

• Horseshoe Maximalism
  • The Office of Applied Strategy’s new dossier dives into a world where extremes collide, social rules bend and culture flows in unexpected directions. We speak to founder Tony Wang ahead of its release.
• Reddit Says Women Auto Buyers Are Increasingly Turning to the App
  • Reddit has shared some new insight into its potential for car dealers, and in particular, the opportunity to reach female car buyers in the app.

The Social Calendar

• 20 November - World’s Children Day
• 20 November - Transgender Day of Rememberance
• 21 November - Wicked: For Good
• 21 November - World Hello Day
• 23 November - F1 Las Vegas Grand Prix
• 23 November - WNBA Draft Lottery
• 23 November - Fibonacci Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Wabi Sabi

@littlemoodyrudyfinding beauty in imperfection… so I guess my stuck lip makes me art? 🧐🐾 #WabiSabi #DogTok #PuppyLife #FoxRedLab #GoofyPup

• Biggest Beef Steak

@simpking247Can’t let them know

• In My Butt

@maddiehen02I couldn’t keep it together😂 @MattScharff can you guess what question I asked him?😂

Platform Updates

• TikTok Officially Launches Its Bulletin Boards Feature
  • TikTok has officially announced the launch of its broadcast messaging “Bulletin Boards” option for creators, providing another way to engage with your TikTok audience. Basically, their version of Instagram’s Broadcast Channels.
• Vine is BACK!
  • Former Twitter CEO Jack Dorsey is backing diVine, a nostalgic reboot of Vine that resurrects over 100,000 of the original 6-second looping videos. The app also makes a strong stand against AI. New content must be human-made, with technology to detect and block anything that appears to be AI-generated.
• US and Canadian users FINALLY get music videos in Spotify
  • Spotify has finally announced plans to extend in-app music videos to US and Canadian users in the coming weeks. This follows a successful beta launch of the feature across 12 territories in March 2024. These markets include the UK, Germany, and Italy. This toggle marks a competitive expansion in the streaming market and mimics the audio-video control of direct rivals, such as YouTube Music.
• Meta is trying to make Facebook Marketplace a social shopping experience
  • Meta is revamping Facebook Marketplace in an effort to make it more appealing to “young adults” on the platform. The updates includes new collaborative shopping features, as well as AI-generated suggestions and “insights” about specific listings.

Industry

• The latest vibe fit brand collab, Twilight x crocs
  • Further proof that brands and products don’t need to make sense, they just need to match vibes (more examples of vibe fit collabs here). Twilight being chaotic, memey and nostalgic fits perfectly with crocs!

@crocs

Crocs Shoes on Instagram: "Hold on tight, Spider Monkey. Twilig…

• Apple flexing IRL creative vs AI
  • New Apple TV ident was built with glass and shot entirely on camera - in a very tech generated creative world, it is quite a flex to show this level of craft if you asked us.
• Denmark to ban social media for children under 15
  • Following suit with Australia and others feels like a sensible decision, no idea how defensible this is though. With the danger of having the opposite effect as humans inherently want what they can’t have.

@opalapp

Opal™️ - The Focus Company on Instagram: "Denmark just announce…

• New trending phrase alert? Have you reached your “flow state”
  • There’s a new TikTok trend where people share weirdly specific moments when they hit their “flow state”. Not the chill meditation kind, but that hyper‑productive, totally focused zone you get in chaotic multitasking.

@liv.talmageAnd I can’t stop laughing #groupchat #friends #flowstate

• Sky Sports shuts down Halo TikTok channel after three days
  • The channel had faced accusations of sexism, with some criticising its use of pink filters, calling itself the “little sister”. To quote Luke Whitehouse, Head of Audience at Be a Bear: “This was a wild ride to follow over the weekend”.

Culture

• SoftBank completes $5.8bn sale of Nvidia shares
  • SoftBank Group has sold its entire ~32 million-share holding in Nvidia Corporation for roughly $5.8 billion, shifting capital into its expansive AI strategy, including deeper ties with OpenAI and the ambitious “Stargate” infrastructure initiative.
• The 2,828th star on the Hollywood Walk of Fame
  • Actor Chadwick Boseman will be honoured posthumously with the 2,828th star on the Hollywood Walk of Fame on Thursday, November 20th.
• First look at Andi and Miranda
  • If the names didn’t make it obvious, the first look at the Devil Wears Prada 2 has been released confirming that Ann Hathaway and Meryl Streep will be reprising their roles.

• No One Mourns the Wicked
  • At the Asia‑Pacific premiere of Wicked: For Good in Singapore Ariana Grande was grabbed on the red carpet by a man later identified as Johnson Wen, a.k.a pyjamamann who has a rep for doing stuff like this. Cynthia Erivo quickly intervened, helping to protect Grande and involve security. Wen has subsequently been sentenced to nine days in prison Singapore.
• Another day, another reboot
  • A Malcolm in the Middle reboot, officially titled Malcolm in the Middle: Life’s Still Unfair, is coming to Disney+ in 2026 with four episodes.

@malcolmdisneyplus

Malcolm in the Middle: Life‘s Still Unfair on Instagram: "Life‘…

• Sabrina Carpenter is going back to acting
  • Sabrina Carpenter is starring and producing a brand‑new musical film version of Alice in Wonderland, under Universal Pictures. The movie will be written and directed by Lorene Scafaria (known for Hustlers and Succession), and veteran producer Marc Platt (from Wicked) is also onboard.

Audience

• Horseshoe Maximalism
  • The Office of Applied Strategy’s new dossier dives into a world where extremes collide, social rules bend and culture flows in unexpected directions. We speak to founder Tony Wang ahead of its release.
• Reddit Says Women Auto Buyers Are Increasingly Turning to the App
  • Reddit has shared some new insight into its potential for car dealers, and in particular, the opportunity to reach female car buyers in the app.

The Social Calendar

• 20 November - World’s Children Day
• 20 November - Transgender Day of Rememberance
• 21 November - Wicked: For Good
• 21 November - World Hello Day
• 23 November - F1 Las Vegas Grand Prix
• 23 November - WNBA Draft Lottery
• 23 November - Fibonacci Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Wabi Sabi

@littlemoodyrudyfinding beauty in imperfection… so I guess my stuck lip makes me art? 🧐🐾 #WabiSabi #DogTok #PuppyLife #FoxRedLab #GoofyPup

• Biggest Beef Steak

@simpking247Can’t let them know

• In My Butt

@maddiehen02I couldn’t keep it together😂 @MattScharff can you guess what question I asked him?😂

Platform Updates

• TikTok Officially Launches Its Bulletin Boards Feature
  • TikTok has officially announced the launch of its broadcast messaging “Bulletin Boards” option for creators, providing another way to engage with your TikTok audience. Basically, their version of Instagram’s Broadcast Channels.
• Vine is BACK!
  • Former Twitter CEO Jack Dorsey is backing diVine, a nostalgic reboot of Vine that resurrects over 100,000 of the original 6-second looping videos. The app also makes a strong stand against AI. New content must be human-made, with technology to detect and block anything that appears to be AI-generated.
• US and Canadian users FINALLY get music videos in Spotify
  • Spotify has finally announced plans to extend in-app music videos to US and Canadian users in the coming weeks. This follows a successful beta launch of the feature across 12 territories in March 2024. These markets include the UK, Germany, and Italy. This toggle marks a competitive expansion in the streaming market and mimics the audio-video control of direct rivals, such as YouTube Music.
• Meta is trying to make Facebook Marketplace a social shopping experience
  • Meta is revamping Facebook Marketplace in an effort to make it more appealing to “young adults” on the platform. The updates includes new collaborative shopping features, as well as AI-generated suggestions and “insights” about specific listings.

Industry

• The latest vibe fit brand collab, Twilight x crocs
  • Further proof that brands and products don’t need to make sense, they just need to match vibes (more examples of vibe fit collabs here). Twilight being chaotic, memey and nostalgic fits perfectly with crocs!

@crocs

Crocs Shoes on Instagram: "Hold on tight, Spider Monkey. Twilig…

• Apple flexing IRL creative vs AI
  • New Apple TV ident was built with glass and shot entirely on camera - in a very tech generated creative world, it is quite a flex to show this level of craft if you asked us.
• Denmark to ban social media for children under 15
  • Following suit with Australia and others feels like a sensible decision, no idea how defensible this is though. With the danger of having the opposite effect as humans inherently want what they can’t have.

@opalapp

Opal™️ - The Focus Company on Instagram: "Denmark just announce…

• New trending phrase alert? Have you reached your “flow state”
  • There’s a new TikTok trend where people share weirdly specific moments when they hit their “flow state”. Not the chill meditation kind, but that hyper‑productive, totally focused zone you get in chaotic multitasking.

@liv.talmageAnd I can’t stop laughing #groupchat #friends #flowstate

• Sky Sports shuts down Halo TikTok channel after three days
  • The channel had faced accusations of sexism, with some criticising its use of pink filters, calling itself the “little sister”. To quote Luke Whitehouse, Head of Audience at Be a Bear: “This was a wild ride to follow over the weekend”.

Culture

• SoftBank completes $5.8bn sale of Nvidia shares
  • SoftBank Group has sold its entire ~32 million-share holding in Nvidia Corporation for roughly $5.8 billion, shifting capital into its expansive AI strategy, including deeper ties with OpenAI and the ambitious “Stargate” infrastructure initiative.
• The 2,828th star on the Hollywood Walk of Fame
  • Actor Chadwick Boseman will be honoured posthumously with the 2,828th star on the Hollywood Walk of Fame on Thursday, November 20th.
• First look at Andi and Miranda
  • If the names didn’t make it obvious, the first look at the Devil Wears Prada 2 has been released confirming that Ann Hathaway and Meryl Streep will be reprising their roles.

• No One Mourns the Wicked
  • At the Asia‑Pacific premiere of Wicked: For Good in Singapore Ariana Grande was grabbed on the red carpet by a man later identified as Johnson Wen, a.k.a pyjamamann who has a rep for doing stuff like this. Cynthia Erivo quickly intervened, helping to protect Grande and involve security. Wen has subsequently been sentenced to nine days in prison Singapore.
• Another day, another reboot
  • A Malcolm in the Middle reboot, officially titled Malcolm in the Middle: Life’s Still Unfair, is coming to Disney+ in 2026 with four episodes.

@malcolmdisneyplus

Malcolm in the Middle: Life‘s Still Unfair on Instagram: "Life‘…

• Sabrina Carpenter is going back to acting
  • Sabrina Carpenter is starring and producing a brand‑new musical film version of Alice in Wonderland, under Universal Pictures. The movie will be written and directed by Lorene Scafaria (known for Hustlers and Succession), and veteran producer Marc Platt (from Wicked) is also onboard.

Audience

• Horseshoe Maximalism
  • The Office of Applied Strategy’s new dossier dives into a world where extremes collide, social rules bend and culture flows in unexpected directions. We speak to founder Tony Wang ahead of its release.
• Reddit Says Women Auto Buyers Are Increasingly Turning to the App
  • Reddit has shared some new insight into its potential for car dealers, and in particular, the opportunity to reach female car buyers in the app.

The Social Calendar

• 20 November - World’s Children Day
• 20 November - Transgender Day of Rememberance
• 21 November - Wicked: For Good
• 21 November - World Hello Day
• 23 November - F1 Las Vegas Grand Prix
• 23 November - WNBA Draft Lottery
• 23 November - Fibonacci Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

We’ve been crowned

We just won Social Media Agency of the Year at the European Agency Awards, which means all that scrolling finally paid off.

The judges called us globally minded; we call it chronically online.

Not to be dramatic, but this one hits different. There are “great campaigns” trophies, and then there’s Agency of the Year: the one that makes every late night, every “wait, what if we…” Slack thread, every trend picked up while scrolling at 2 a.m., actually worth it.

Massive love to our team (the most unhinged geniuses in the game), our clients (for trusting the chaos), and the wider Spin universe that keeps the wheel spinning (pun intended).

We said 2025 was the year we’d go bigger, bolder, and way more social. Consider this your proof.

Tiny, but mighty

And if you’ve been living under a rock (or just off LinkedIn), Tiny Studios officially joined the Spin Group.

They’re the B-Corp, cinematic, storytelling powerhouse we’ve admired for ages, and now they’re part of the gang. Their craft meets our strat. Their cameras meet our culture.

As Alex put it:

“We realised it was critical for us to elevate Spin’s work in the very area Tiny specialises in – cinematic social content. The demands on brands are greater than ever, and having Tiny in the mix gives us another very strong tool in our collective armoury.”

Translation: beautiful work, bigger ideas, and even wilder possibilities.

Spin Social Club 🍸

Next up: Spin Social Club is back. Our kind of lunch, where the food slaps and the conversation could start a minor LinkedIn riot.

We’re going deeper into Paid vs Organic (again), but this time with CMOs, brand leads, and a few familiar faces from the feed.

No panels. No polite applause. Just unfiltered chat, smart people, and hopefully enough takes to convince at least one CMO to star in their brand’s next TikTok.

You won’t see an RSVP link, but if you have to be there, just shout. The best conversations stay off the record.

We’re ending the year loud: new family members, big trophies, and the kind of momentum you can truly feel through every scroll.

We’ve been crowned

We just won Social Media Agency of the Year at the European Agency Awards, which means all that scrolling finally paid off.

The judges called us globally minded; we call it chronically online.

Not to be dramatic, but this one hits different. There are “great campaigns” trophies, and then there’s Agency of the Year: the one that makes every late night, every “wait, what if we…” Slack thread, every trend picked up while scrolling at 2 a.m., actually worth it.

Massive love to our team (the most unhinged geniuses in the game), our clients (for trusting the chaos), and the wider Spin universe that keeps the wheel spinning (pun intended).

We said 2025 was the year we’d go bigger, bolder, and way more social. Consider this your proof.

Tiny, but mighty

And if you’ve been living under a rock (or just off LinkedIn), Tiny Studios officially joined the Spin Group.

They’re the B-Corp, cinematic, storytelling powerhouse we’ve admired for ages, and now they’re part of the gang. Their craft meets our strat. Their cameras meet our culture.

As Alex put it:

“We realised it was critical for us to elevate Spin’s work in the very area Tiny specialises in – cinematic social content. The demands on brands are greater than ever, and having Tiny in the mix gives us another very strong tool in our collective armoury.”

Translation: beautiful work, bigger ideas, and even wilder possibilities.

Spin Social Club 🍸

Next up: Spin Social Club is back. Our kind of lunch, where the food slaps and the conversation could start a minor LinkedIn riot.

We’re going deeper into Paid vs Organic (again), but this time with CMOs, brand leads, and a few familiar faces from the feed.

No panels. No polite applause. Just unfiltered chat, smart people, and hopefully enough takes to convince at least one CMO to star in their brand’s next TikTok.

You won’t see an RSVP link, but if you have to be there, just shout. The best conversations stay off the record.

We’re ending the year loud: new family members, big trophies, and the kind of momentum you can truly feel through every scroll.

We’ve been crowned

We just won Social Media Agency of the Year at the European Agency Awards, which means all that scrolling finally paid off.

The judges called us globally minded; we call it chronically online.

Not to be dramatic, but this one hits different. There are “great campaigns” trophies, and then there’s Agency of the Year: the one that makes every late night, every “wait, what if we…” Slack thread, every trend picked up while scrolling at 2 a.m., actually worth it.

Massive love to our team (the most unhinged geniuses in the game), our clients (for trusting the chaos), and the wider Spin universe that keeps the wheel spinning (pun intended).

We said 2025 was the year we’d go bigger, bolder, and way more social. Consider this your proof.

Tiny, but mighty

And if you’ve been living under a rock (or just off LinkedIn), Tiny Studios officially joined the Spin Group.

They’re the B-Corp, cinematic, storytelling powerhouse we’ve admired for ages, and now they’re part of the gang. Their craft meets our strat. Their cameras meet our culture.

As Alex put it:

“We realised it was critical for us to elevate Spin’s work in the very area Tiny specialises in – cinematic social content. The demands on brands are greater than ever, and having Tiny in the mix gives us another very strong tool in our collective armoury.”

Translation: beautiful work, bigger ideas, and even wilder possibilities.

Spin Social Club 🍸

Next up: Spin Social Club is back. Our kind of lunch, where the food slaps and the conversation could start a minor LinkedIn riot.

We’re going deeper into Paid vs Organic (again), but this time with CMOs, brand leads, and a few familiar faces from the feed.

No panels. No polite applause. Just unfiltered chat, smart people, and hopefully enough takes to convince at least one CMO to star in their brand’s next TikTok.

You won’t see an RSVP link, but if you have to be there, just shout. The best conversations stay off the record.

We’re ending the year loud: new family members, big trophies, and the kind of momentum you can truly feel through every scroll.

Trends

• Saw Them
• Lip-sync to your recommended audio

@carsonjwolffWhat is tik toks recommended audio trying to say to me #trend #lipsync #recommended #funny

Platform Updates

• Instagram Adds Competitor Insights for Professional Accounts
  • Instagram has introduced a new Competitive Insights feature for business and creator accounts, letting users compare up to 10 competitor profiles on metrics like follower growth and posting frequency.
• Instagram introduces new control over Reels-algorithm in your Feed
  • Users of Instagram now have more control over how much Reels content appears in their main Feed, you can dial back the volume of Reels and favour more traditional in-Feed posts if you choose.
• Meta will soon use your AI chats to personalise your feeds
  • Starting December 16, 2025, Meta Platforms will use users’ interactions with its AI assistant — both text and voice — to help tailor content (like posts and Reels) and ads across its apps (e.g., Facebook, Instagram). They say chats on sensitive topics (religion, health, politics, etc.) will not be used for targeting.
• TikTok Outlines Latest Measures To Protect In-App Shoppers
  • TikTok have published its TikTok Shop Safety Report in an attempt to make sceptical shoppers trust TikTok Shop. It outlines all of the various actions that it’s taken to protect consumers and improve the in-app shopping experience. This includes
    • Seller & Listing Onboarding / Verification
    • Pre-listing & Product Listing Controls
    • Policies, Brand / IP Protection & Education
    • Post-listing Enforcement & Removal
• Introducing “Bangers”
  • X (formerly Twitter) has launched a new account called @Bangers to highlight the app’s top-performing posts. While the platform hasn’t fully explained what qualifies as a “banger,” selections seem based on engagement levels or editorial choice. The initiative aims to spotlight standout content, boost creator visibility, and potentially support monetisation opportunities for featured users. It also mirrors aspects of TikTok’s “For You” feed by surfacing popular posts beyond a user’s follow list.

Industry

• Reddit added to Australia’s social media ban on under-16s
  • Popular forum site Reddit has been added to Australia’s world-first social media ban for children under 16 that starts next month.
• Heaven & Hell Shanghai creates playful tomato tribute for Heinz at China’s National Games
  • Heaven & Hell developed 34 tomato characters, each representing one of the 34 sports at the National Games, alongside the line: “Every tomato that strives to win is in Heinz.” Drawing a parallel between top-performing athletes and the carefully selected tomatoes used in its recipe, the agency built the campaign around a distinctive visual insight, the five leaflets of a tomato resembling the human form.

• Teapigs “It’s tea in all its glory”
  • Teapigs highlights the quality of its product in a campaign featuring a new pig mascot. Creative by Pablo London - shows the brand character relaxing among tea leaves, alongside the copy which reads: “Uncrushed peppermint, au naturale” At a time when people are spending more thoughtfully, swapping big-ticket splurges for small everyday luxuries, there’s a big opportunity for teapigs to be part of the trend.

• For a SECOND year in a row: Coca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again
  • Once again, Coca-Cola is embracing generative AI for Christmas, sparking online backlash and repeating the frenzy of bad publicity over the company’s use of AI last year.

Culture

• What’s a jacket potato?
  • In an interview with Kim K and Sarah Paulson, they’re both VERY confused by the concept of a jacket potato because of Grimegrans’ accent
• Ryan Murphy’s ‘All’s Fair’ show has had terrible reviews...
  • Seems like the series starring Kim Kardashian and Glenn Close is a complete FLOP.

@complexpop

Complex Pop on Instagram: "Ryan Murphy’s newest drama, ‘ALL’S F…

• ‘Vibe coding’ named word of the year by Collins Dictionary
  • Collins Dictionary’s word of the year - which is confusingly made up of two words - is the art of making an app or website by describing it to artificial intelligence (AI) rather than by writing programming code manually.
• Londoners are calling for a snogging ban
  • No snogging before 10 am on the tube soz.

@secret.london

Secret London on Instagram: "This week, the Metro reported that…

• Grammy Nominees are HERE
  • Rolling Stone have published the nominees for the different categories for the 2026 GRAMMYs. (Un)surprisingly KPop Demon Hunters has nominations in 2 of the major categories.

@theblacklabel

THEBLACKLABEL on Instagram: "Proud to announce KPop Demon Hunte…

• Word on the street is we’re cloning dogs now?
  • Former NFL superstar Tom Brady revealed that his new dog, Junie, is actually a clone of his beloved dog Lua, who died in December 2023. He had the blood sample taken before Lua passed, and the cloning was done via a biotech firm, Colossal, which he’s also an investor in.
• Year of the Girl Groups
  • Katseye and Huntr/x are the first girl groups to be nominated for the Pop Duo/Group Performance award since its creation in 2012. In addition, 2026 will mark the first time in nearly 20 years that a girl group’s song gets a nomination in the Song of the Year category, thanks to the nod for “Golden.” The last time that a girl group was nominated in the category was in 2007, when the Chicks won for “Not Ready to Make Nice.”
• BBC director general and News CEO resign over Trump documentary edit
  • The BBC’s director general Tim Davie and head of news Deborah Turness have resigned after criticism that a Panorama documentary misled viewers by editing a speech by Donald Trump.
• What do Jessie J, Lily Allen and Cascada all have in common?
  • Mighty Hoopla has officially announced its line-up for May 2026, which includes Lily Allen, Scissor Sisters, and Alexandra Burke and many more.

@mightyhoopla

Mighty Hoopla on Instagram: "D’ya love it as much as we do? 😍…

Audience

• Gen Z and the next-generation consumer
  • Gen Z is already reshaping retail expectations despite their age.
  • They value authenticity, experiences, and seamless digital-to-physical shopping.
  • Price sensitivity is high; they seek deals and avoid impulse buys.
  • Social commerce (e.g. TikTok Shop) and influencer recommendations strongly influence purchases.
  • Still enjoy in-store shopping, especially for tactile categories like beauty and luxury.
  • Stores are seen as social and discovery spaces, not just points of sale.
  • Loyalty and rewards must be instant, gamified, and simple to use.
  • Brands should focus on convenience, mobile-first design, and transparency.
  • Success depends on authentic storytelling, inclusivity, and community engagement.
  • The “smart shopper” mindset is spreading across generations, not just Gen Z.

The Social Calendar

• 11 November - Remembrance Day
• 13 November - World Kindness Day
• 13 November - The Secret Lives of Mormon Wives (S3)
• 14 November - Lewis Capaldi, Survive EP
• 14 November - A Very Jonas Christmas Movie (Disney+)
• 14 November - World Diabetes Day
• 16 November - International Day of Tolerance

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Saw Them
• Lip-sync to your recommended audio

@carsonjwolffWhat is tik toks recommended audio trying to say to me #trend #lipsync #recommended #funny

Platform Updates

• Instagram Adds Competitor Insights for Professional Accounts
  • Instagram has introduced a new Competitive Insights feature for business and creator accounts, letting users compare up to 10 competitor profiles on metrics like follower growth and posting frequency.
• Instagram introduces new control over Reels-algorithm in your Feed
  • Users of Instagram now have more control over how much Reels content appears in their main Feed, you can dial back the volume of Reels and favour more traditional in-Feed posts if you choose.
• Meta will soon use your AI chats to personalise your feeds
  • Starting December 16, 2025, Meta Platforms will use users’ interactions with its AI assistant — both text and voice — to help tailor content (like posts and Reels) and ads across its apps (e.g., Facebook, Instagram). They say chats on sensitive topics (religion, health, politics, etc.) will not be used for targeting.
• TikTok Outlines Latest Measures To Protect In-App Shoppers
  • TikTok have published its TikTok Shop Safety Report in an attempt to make sceptical shoppers trust TikTok Shop. It outlines all of the various actions that it’s taken to protect consumers and improve the in-app shopping experience. This includes
    • Seller & Listing Onboarding / Verification
    • Pre-listing & Product Listing Controls
    • Policies, Brand / IP Protection & Education
    • Post-listing Enforcement & Removal
• Introducing “Bangers”
  • X (formerly Twitter) has launched a new account called @Bangers to highlight the app’s top-performing posts. While the platform hasn’t fully explained what qualifies as a “banger,” selections seem based on engagement levels or editorial choice. The initiative aims to spotlight standout content, boost creator visibility, and potentially support monetisation opportunities for featured users. It also mirrors aspects of TikTok’s “For You” feed by surfacing popular posts beyond a user’s follow list.

Industry

• Reddit added to Australia’s social media ban on under-16s
  • Popular forum site Reddit has been added to Australia’s world-first social media ban for children under 16 that starts next month.
• Heaven & Hell Shanghai creates playful tomato tribute for Heinz at China’s National Games
  • Heaven & Hell developed 34 tomato characters, each representing one of the 34 sports at the National Games, alongside the line: “Every tomato that strives to win is in Heinz.” Drawing a parallel between top-performing athletes and the carefully selected tomatoes used in its recipe, the agency built the campaign around a distinctive visual insight, the five leaflets of a tomato resembling the human form.

• Teapigs “It’s tea in all its glory”
  • Teapigs highlights the quality of its product in a campaign featuring a new pig mascot. Creative by Pablo London - shows the brand character relaxing among tea leaves, alongside the copy which reads: “Uncrushed peppermint, au naturale” At a time when people are spending more thoughtfully, swapping big-ticket splurges for small everyday luxuries, there’s a big opportunity for teapigs to be part of the trend.

• For a SECOND year in a row: Coca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again
  • Once again, Coca-Cola is embracing generative AI for Christmas, sparking online backlash and repeating the frenzy of bad publicity over the company’s use of AI last year.

Culture

• What’s a jacket potato?
  • In an interview with Kim K and Sarah Paulson, they’re both VERY confused by the concept of a jacket potato because of Grimegrans’ accent
• Ryan Murphy’s ‘All’s Fair’ show has had terrible reviews...
  • Seems like the series starring Kim Kardashian and Glenn Close is a complete FLOP.

@complexpop

Complex Pop on Instagram: "Ryan Murphy’s newest drama, ‘ALL’S F…

• ‘Vibe coding’ named word of the year by Collins Dictionary
  • Collins Dictionary’s word of the year - which is confusingly made up of two words - is the art of making an app or website by describing it to artificial intelligence (AI) rather than by writing programming code manually.
• Londoners are calling for a snogging ban
  • No snogging before 10 am on the tube soz.

@secret.london

Secret London on Instagram: "This week, the Metro reported that…

• Grammy Nominees are HERE
  • Rolling Stone have published the nominees for the different categories for the 2026 GRAMMYs. (Un)surprisingly KPop Demon Hunters has nominations in 2 of the major categories.

@theblacklabel

THEBLACKLABEL on Instagram: "Proud to announce KPop Demon Hunte…

• Word on the street is we’re cloning dogs now?
  • Former NFL superstar Tom Brady revealed that his new dog, Junie, is actually a clone of his beloved dog Lua, who died in December 2023. He had the blood sample taken before Lua passed, and the cloning was done via a biotech firm, Colossal, which he’s also an investor in.
• Year of the Girl Groups
  • Katseye and Huntr/x are the first girl groups to be nominated for the Pop Duo/Group Performance award since its creation in 2012. In addition, 2026 will mark the first time in nearly 20 years that a girl group’s song gets a nomination in the Song of the Year category, thanks to the nod for “Golden.” The last time that a girl group was nominated in the category was in 2007, when the Chicks won for “Not Ready to Make Nice.”
• BBC director general and News CEO resign over Trump documentary edit
  • The BBC’s director general Tim Davie and head of news Deborah Turness have resigned after criticism that a Panorama documentary misled viewers by editing a speech by Donald Trump.
• What do Jessie J, Lily Allen and Cascada all have in common?
  • Mighty Hoopla has officially announced its line-up for May 2026, which includes Lily Allen, Scissor Sisters, and Alexandra Burke and many more.

@mightyhoopla

Mighty Hoopla on Instagram: "D’ya love it as much as we do? 😍…

Audience

• Gen Z and the next-generation consumer
  • Gen Z is already reshaping retail expectations despite their age.
  • They value authenticity, experiences, and seamless digital-to-physical shopping.
  • Price sensitivity is high; they seek deals and avoid impulse buys.
  • Social commerce (e.g. TikTok Shop) and influencer recommendations strongly influence purchases.
  • Still enjoy in-store shopping, especially for tactile categories like beauty and luxury.
  • Stores are seen as social and discovery spaces, not just points of sale.
  • Loyalty and rewards must be instant, gamified, and simple to use.
  • Brands should focus on convenience, mobile-first design, and transparency.
  • Success depends on authentic storytelling, inclusivity, and community engagement.
  • The “smart shopper” mindset is spreading across generations, not just Gen Z.

The Social Calendar

• 11 November - Remembrance Day
• 13 November - World Kindness Day
• 13 November - The Secret Lives of Mormon Wives (S3)
• 14 November - Lewis Capaldi, Survive EP
• 14 November - A Very Jonas Christmas Movie (Disney+)
• 14 November - World Diabetes Day
• 16 November - International Day of Tolerance

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Saw Them
• Lip-sync to your recommended audio

@carsonjwolffWhat is tik toks recommended audio trying to say to me #trend #lipsync #recommended #funny

Platform Updates

• Instagram Adds Competitor Insights for Professional Accounts
  • Instagram has introduced a new Competitive Insights feature for business and creator accounts, letting users compare up to 10 competitor profiles on metrics like follower growth and posting frequency.
• Instagram introduces new control over Reels-algorithm in your Feed
  • Users of Instagram now have more control over how much Reels content appears in their main Feed, you can dial back the volume of Reels and favour more traditional in-Feed posts if you choose.
• Meta will soon use your AI chats to personalise your feeds
  • Starting December 16, 2025, Meta Platforms will use users’ interactions with its AI assistant — both text and voice — to help tailor content (like posts and Reels) and ads across its apps (e.g., Facebook, Instagram). They say chats on sensitive topics (religion, health, politics, etc.) will not be used for targeting.
• TikTok Outlines Latest Measures To Protect In-App Shoppers
  • TikTok have published its TikTok Shop Safety Report in an attempt to make sceptical shoppers trust TikTok Shop. It outlines all of the various actions that it’s taken to protect consumers and improve the in-app shopping experience. This includes
    • Seller & Listing Onboarding / Verification
    • Pre-listing & Product Listing Controls
    • Policies, Brand / IP Protection & Education
    • Post-listing Enforcement & Removal
• Introducing “Bangers”
  • X (formerly Twitter) has launched a new account called @Bangers to highlight the app’s top-performing posts. While the platform hasn’t fully explained what qualifies as a “banger,” selections seem based on engagement levels or editorial choice. The initiative aims to spotlight standout content, boost creator visibility, and potentially support monetisation opportunities for featured users. It also mirrors aspects of TikTok’s “For You” feed by surfacing popular posts beyond a user’s follow list.

Industry

• Reddit added to Australia’s social media ban on under-16s
  • Popular forum site Reddit has been added to Australia’s world-first social media ban for children under 16 that starts next month.
• Heaven & Hell Shanghai creates playful tomato tribute for Heinz at China’s National Games
  • Heaven & Hell developed 34 tomato characters, each representing one of the 34 sports at the National Games, alongside the line: “Every tomato that strives to win is in Heinz.” Drawing a parallel between top-performing athletes and the carefully selected tomatoes used in its recipe, the agency built the campaign around a distinctive visual insight, the five leaflets of a tomato resembling the human form.

• Teapigs “It’s tea in all its glory”
  • Teapigs highlights the quality of its product in a campaign featuring a new pig mascot. Creative by Pablo London - shows the brand character relaxing among tea leaves, alongside the copy which reads: “Uncrushed peppermint, au naturale” At a time when people are spending more thoughtfully, swapping big-ticket splurges for small everyday luxuries, there’s a big opportunity for teapigs to be part of the trend.

• For a SECOND year in a row: Coca-Cola Sparks Backlash With AI-Generated Christmas Ad, Again
  • Once again, Coca-Cola is embracing generative AI for Christmas, sparking online backlash and repeating the frenzy of bad publicity over the company’s use of AI last year.

Culture

• What’s a jacket potato?
  • In an interview with Kim K and Sarah Paulson, they’re both VERY confused by the concept of a jacket potato because of Grimegrans’ accent
• Ryan Murphy’s ‘All’s Fair’ show has had terrible reviews...
  • Seems like the series starring Kim Kardashian and Glenn Close is a complete FLOP.

@complexpop

Complex Pop on Instagram: "Ryan Murphy’s newest drama, ‘ALL’S F…

• ‘Vibe coding’ named word of the year by Collins Dictionary
  • Collins Dictionary’s word of the year - which is confusingly made up of two words - is the art of making an app or website by describing it to artificial intelligence (AI) rather than by writing programming code manually.
• Londoners are calling for a snogging ban
  • No snogging before 10 am on the tube soz.

@secret.london

Secret London on Instagram: "This week, the Metro reported that…

• Grammy Nominees are HERE
  • Rolling Stone have published the nominees for the different categories for the 2026 GRAMMYs. (Un)surprisingly KPop Demon Hunters has nominations in 2 of the major categories.

@theblacklabel

THEBLACKLABEL on Instagram: "Proud to announce KPop Demon Hunte…

• Word on the street is we’re cloning dogs now?
  • Former NFL superstar Tom Brady revealed that his new dog, Junie, is actually a clone of his beloved dog Lua, who died in December 2023. He had the blood sample taken before Lua passed, and the cloning was done via a biotech firm, Colossal, which he’s also an investor in.
• Year of the Girl Groups
  • Katseye and Huntr/x are the first girl groups to be nominated for the Pop Duo/Group Performance award since its creation in 2012. In addition, 2026 will mark the first time in nearly 20 years that a girl group’s song gets a nomination in the Song of the Year category, thanks to the nod for “Golden.” The last time that a girl group was nominated in the category was in 2007, when the Chicks won for “Not Ready to Make Nice.”
• BBC director general and News CEO resign over Trump documentary edit
  • The BBC’s director general Tim Davie and head of news Deborah Turness have resigned after criticism that a Panorama documentary misled viewers by editing a speech by Donald Trump.
• What do Jessie J, Lily Allen and Cascada all have in common?
  • Mighty Hoopla has officially announced its line-up for May 2026, which includes Lily Allen, Scissor Sisters, and Alexandra Burke and many more.

@mightyhoopla

Mighty Hoopla on Instagram: "D’ya love it as much as we do? 😍…

Audience

• Gen Z and the next-generation consumer
  • Gen Z is already reshaping retail expectations despite their age.
  • They value authenticity, experiences, and seamless digital-to-physical shopping.
  • Price sensitivity is high; they seek deals and avoid impulse buys.
  • Social commerce (e.g. TikTok Shop) and influencer recommendations strongly influence purchases.
  • Still enjoy in-store shopping, especially for tactile categories like beauty and luxury.
  • Stores are seen as social and discovery spaces, not just points of sale.
  • Loyalty and rewards must be instant, gamified, and simple to use.
  • Brands should focus on convenience, mobile-first design, and transparency.
  • Success depends on authentic storytelling, inclusivity, and community engagement.
  • The “smart shopper” mindset is spreading across generations, not just Gen Z.

The Social Calendar

• 11 November - Remembrance Day
• 13 November - World Kindness Day
• 13 November - The Secret Lives of Mormon Wives (S3)
• 14 November - Lewis Capaldi, Survive EP
• 14 November - A Very Jonas Christmas Movie (Disney+)
• 14 November - World Diabetes Day
• 16 November - International Day of Tolerance

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• New dance challenge

@cityofmarionlibrariesThe video we tried to remake with the library team. 🕺🪩 What book vibe is your favourite? #marionlibraries #librariesoftiktok #booktok #dancetrend #viral

• Don’t judge

@myawashh @myawashh ♬ suono originale - 𝙗𝙗𝙚𝙮𝙙𝙖𝙮

• Forgot a bag

arinamaximenko

A post shared by @arinamaximenko

Platform Updates

• Pinterest Launches AI Assistant To Help Find Matching Products
  • Pinterest is evolving further as the platform for all things bottom of the funnel, with a new “Pinterest Assistant” tool that will make it easier to search for products based on examples that you find. You can use it like ChatGPT, so it can pull up an image or product you describe.
• Instagram Adds Competitor Insights for Professional Accounts
  • Business and creator accounts can now compare follower growth and posting volume against up to ten competitors; useful but currently limited to basic metrics.
• WhatsApp Adds Passkey Protection for Chat Backups
  • WhatsApp rolled out passkey protection for chat backups, allowing users to secure backups with fingerprint or face‑ID authentication. Passkeys keep login info on the device and replace long passwords, aligning with broader moves toward passkey‑based security.
• Threads Adds Reply Approvals, Activity Feed Filters
  • Threads launched tools that let post authors approve comments before they appear and filter activity feeds by “People you follow” or “Mentions,” helping manage conversations and focus on key audiences.
• YouTube will let you opt out of AI upscaling on low-res videos
  • YouTube announced that its TV apps will use AI to automatically upscale low‑resolution videos (240 p–720 p) to HD, with plans to support 4K. Creators and viewers can opt out, so original files and resolutions remain available. The update also expands thumbnail limits to 4K quality and adds a QR‑code shopping feature on TV.

Industry

• Pringles “once you pop” tagline is back and reimagined for Gen-Z
  • The tagline has been updated to “once you pop, the fun don’t stop” and leans into a Gen-Z sense of humour and their focus on flavour.

• Bluesky Reaches 40M Users — So Should Your Brand Be on It?
  • Bluesky had been sitting on around 5 million users till August last year, before seeing an influx of interest, as users turned away from X. On Friday, Bluesky reported that the app is now up to 40 million users, rising from the 38 million that it reported back in August.
• Sainsbury’s Christmas ad is here!
  • They’ve brought back the BFG for a second year as he works alongside a Sainsbury’s employee to save the nation’s Christmas dinners.

• And ASDA’s
  • They’ve utilised their “That’s ASDA Price” platform with a festive spin (the Grinch singing Let it Snow but about ASDA’s prices) to flaunt that Christmas can be good value at ASDA. Interesting that they’ve fully leant in to the cost struggles for many at Christmas.

• Last one (for now): Argos’
  • Starring Simon Bird and the two latest brand mascots, Connie and Trevor, the ad playfully communicates that Argos sells more than toys.

• UK regulator warns social platforms over algorithmic harms
  • Ofcom’s CEO Melanie Dawes said platforms like YouTube and Facebook must show that their recommendation algorithms protect children from harmful content or face enforcement under the UK Online Safety Act. The regulator is pushing for algorithmic audits and anti‑grooming measures.
• Influencer! Where’s your permit?
  • London’s Borough Market now wants influencers to ask traders’ permission before filming food content.

esreveller

A post shared by @esreveller

Culture

• The viral TikTok bird theory is ruining relationships
  • First going viral in 2023, the bird theory is a way to test if your relationship will actually last. Pointing out something insignificant like a bird, the goal is to have your partner respond with genuine curiosity. This has blown up on TikTok, with people filming their partners responses and putting their relationship to the test.

@maya.and.hunteri felt so bad he was so excited HAHAHA😭

• Kim K and NASA are lowkey beefing
  • Kim K sparked controversy by suggesting 1969 Apollo 11 moon landing might have been faked. NASA quickly responded on social, with acting administrator Sean Duffy reminding her that the agency has landed astronauts on the Moon six times between 1969 and 1972. Kardashian’s comments appeared to stem from a misinterpreted Buzz Aldrin interview clip, in which his words were taken out of context. The exchange drew wide attention online, coinciding with NASA’s preparations for its upcoming Artemis II mission, which aims to send astronauts around the Moon in 2026 as part of efforts to resume lunar exploration.
• End of an Era
  • Stranger Things season 5 trailer is officially here with the final season being split into 3 parts, and kicking off from 26th November.

• New M&S Cookie dropping 5th November

@rawtenstall.mandsIn-Store WEDNESDAY 👀🙌🎄🎅 #mandslocal #christmasfood #cookies #peppermint #christmas

• Metricool’s Cultural Calendar (UK)
  • They’ve also released an Aus, Canadian, USA versions.

Audience

• Having a boyfriend is embarrassing now
  • With the rise of subtle ‘soft launches’ on social media, showing off your boyfriend on social media is now just far too cringe. People are moving away from ‘showing off’ online and don’t want to be seen as fake.
• Oysters are on the rise with Gen Z
  • Gen Z are increasingly drawn to the moreish molluscs, largely thanks to their health benefits and their environmental credentials. Wright Brothers, has seen sales grow 10% in the past year, and when one influencer posted a viral video of her slurping down 50 oysters in Bentley’s Oyster Bar & Grill, the restaurant went from selling 400 a week to 2,500.
• Why Tech Bros Are Getting Face-Lifts Now
  • Tech’s youth obsession is driving Silicon Valley men to spend tens of thousands on face-lifts to stay looking “relevant.”

The Social Calendar

• 4 November - USA Election Day (gubernatorial and state legislative elections)
• 5 November - Bonfire Night (Guy Fawkes Night)
• 6 November - The Celebrity Traitors Finale
• 6 November - Wicked: One Wonderful Night
• 6 November - World Paper Free Day
• 7 November - Frankenstein (Netflix)
• 7 November - Die My Love
• 9 November - Brazilian Grand Prix
• 9 November - World Freedom Day
• 9 November - World Adoption Day
• 9 November - Anniversary of the Berlin Wall falling

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• New dance challenge

@cityofmarionlibrariesThe video we tried to remake with the library team. 🕺🪩 What book vibe is your favourite? #marionlibraries #librariesoftiktok #booktok #dancetrend #viral

• Don’t judge

@myawashh @myawashh ♬ suono originale - 𝙗𝙗𝙚𝙮𝙙𝙖𝙮

• Forgot a bag

arinamaximenko

A post shared by @arinamaximenko

Platform Updates

• Pinterest Launches AI Assistant To Help Find Matching Products
  • Pinterest is evolving further as the platform for all things bottom of the funnel, with a new “Pinterest Assistant” tool that will make it easier to search for products based on examples that you find. You can use it like ChatGPT, so it can pull up an image or product you describe.
• Instagram Adds Competitor Insights for Professional Accounts
  • Business and creator accounts can now compare follower growth and posting volume against up to ten competitors; useful but currently limited to basic metrics.
• WhatsApp Adds Passkey Protection for Chat Backups
  • WhatsApp rolled out passkey protection for chat backups, allowing users to secure backups with fingerprint or face‑ID authentication. Passkeys keep login info on the device and replace long passwords, aligning with broader moves toward passkey‑based security.
• Threads Adds Reply Approvals, Activity Feed Filters
  • Threads launched tools that let post authors approve comments before they appear and filter activity feeds by “People you follow” or “Mentions,” helping manage conversations and focus on key audiences.
• YouTube will let you opt out of AI upscaling on low-res videos
  • YouTube announced that its TV apps will use AI to automatically upscale low‑resolution videos (240 p–720 p) to HD, with plans to support 4K. Creators and viewers can opt out, so original files and resolutions remain available. The update also expands thumbnail limits to 4K quality and adds a QR‑code shopping feature on TV.

Industry

• Pringles “once you pop” tagline is back and reimagined for Gen-Z
  • The tagline has been updated to “once you pop, the fun don’t stop” and leans into a Gen-Z sense of humour and their focus on flavour.

• Bluesky Reaches 40M Users — So Should Your Brand Be on It?
  • Bluesky had been sitting on around 5 million users till August last year, before seeing an influx of interest, as users turned away from X. On Friday, Bluesky reported that the app is now up to 40 million users, rising from the 38 million that it reported back in August.
• Sainsbury’s Christmas ad is here!
  • They’ve brought back the BFG for a second year as he works alongside a Sainsbury’s employee to save the nation’s Christmas dinners.

• And ASDA’s
  • They’ve utilised their “That’s ASDA Price” platform with a festive spin (the Grinch singing Let it Snow but about ASDA’s prices) to flaunt that Christmas can be good value at ASDA. Interesting that they’ve fully leant in to the cost struggles for many at Christmas.

• Last one (for now): Argos’
  • Starring Simon Bird and the two latest brand mascots, Connie and Trevor, the ad playfully communicates that Argos sells more than toys.

• UK regulator warns social platforms over algorithmic harms
  • Ofcom’s CEO Melanie Dawes said platforms like YouTube and Facebook must show that their recommendation algorithms protect children from harmful content or face enforcement under the UK Online Safety Act. The regulator is pushing for algorithmic audits and anti‑grooming measures.
• Influencer! Where’s your permit?
  • London’s Borough Market now wants influencers to ask traders’ permission before filming food content.

esreveller

A post shared by @esreveller

Culture

• The viral TikTok bird theory is ruining relationships
  • First going viral in 2023, the bird theory is a way to test if your relationship will actually last. Pointing out something insignificant like a bird, the goal is to have your partner respond with genuine curiosity. This has blown up on TikTok, with people filming their partners responses and putting their relationship to the test.

@maya.and.hunteri felt so bad he was so excited HAHAHA😭

• Kim K and NASA are lowkey beefing
  • Kim K sparked controversy by suggesting 1969 Apollo 11 moon landing might have been faked. NASA quickly responded on social, with acting administrator Sean Duffy reminding her that the agency has landed astronauts on the Moon six times between 1969 and 1972. Kardashian’s comments appeared to stem from a misinterpreted Buzz Aldrin interview clip, in which his words were taken out of context. The exchange drew wide attention online, coinciding with NASA’s preparations for its upcoming Artemis II mission, which aims to send astronauts around the Moon in 2026 as part of efforts to resume lunar exploration.
• End of an Era
  • Stranger Things season 5 trailer is officially here with the final season being split into 3 parts, and kicking off from 26th November.

• New M&S Cookie dropping 5th November

@rawtenstall.mandsIn-Store WEDNESDAY 👀🙌🎄🎅 #mandslocal #christmasfood #cookies #peppermint #christmas

• Metricool’s Cultural Calendar (UK)
  • They’ve also released an Aus, Canadian, USA versions.

Audience

• Having a boyfriend is embarrassing now
  • With the rise of subtle ‘soft launches’ on social media, showing off your boyfriend on social media is now just far too cringe. People are moving away from ‘showing off’ online and don’t want to be seen as fake.
• Oysters are on the rise with Gen Z
  • Gen Z are increasingly drawn to the moreish molluscs, largely thanks to their health benefits and their environmental credentials. Wright Brothers, has seen sales grow 10% in the past year, and when one influencer posted a viral video of her slurping down 50 oysters in Bentley’s Oyster Bar & Grill, the restaurant went from selling 400 a week to 2,500.
• Why Tech Bros Are Getting Face-Lifts Now
  • Tech’s youth obsession is driving Silicon Valley men to spend tens of thousands on face-lifts to stay looking “relevant.”

The Social Calendar

• 4 November - USA Election Day (gubernatorial and state legislative elections)
• 5 November - Bonfire Night (Guy Fawkes Night)
• 6 November - The Celebrity Traitors Finale
• 6 November - Wicked: One Wonderful Night
• 6 November - World Paper Free Day
• 7 November - Frankenstein (Netflix)
• 7 November - Die My Love
• 9 November - Brazilian Grand Prix
• 9 November - World Freedom Day
• 9 November - World Adoption Day
• 9 November - Anniversary of the Berlin Wall falling

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• New dance challenge

@cityofmarionlibrariesThe video we tried to remake with the library team. 🕺🪩 What book vibe is your favourite? #marionlibraries #librariesoftiktok #booktok #dancetrend #viral

• Don’t judge

@myawashh @myawashh ♬ suono originale - 𝙗𝙗𝙚𝙮𝙙𝙖𝙮

• Forgot a bag

arinamaximenko

A post shared by @arinamaximenko

Platform Updates

• Pinterest Launches AI Assistant To Help Find Matching Products
  • Pinterest is evolving further as the platform for all things bottom of the funnel, with a new “Pinterest Assistant” tool that will make it easier to search for products based on examples that you find. You can use it like ChatGPT, so it can pull up an image or product you describe.
• Instagram Adds Competitor Insights for Professional Accounts
  • Business and creator accounts can now compare follower growth and posting volume against up to ten competitors; useful but currently limited to basic metrics.
• WhatsApp Adds Passkey Protection for Chat Backups
  • WhatsApp rolled out passkey protection for chat backups, allowing users to secure backups with fingerprint or face‑ID authentication. Passkeys keep login info on the device and replace long passwords, aligning with broader moves toward passkey‑based security.
• Threads Adds Reply Approvals, Activity Feed Filters
  • Threads launched tools that let post authors approve comments before they appear and filter activity feeds by “People you follow” or “Mentions,” helping manage conversations and focus on key audiences.
• YouTube will let you opt out of AI upscaling on low-res videos
  • YouTube announced that its TV apps will use AI to automatically upscale low‑resolution videos (240 p–720 p) to HD, with plans to support 4K. Creators and viewers can opt out, so original files and resolutions remain available. The update also expands thumbnail limits to 4K quality and adds a QR‑code shopping feature on TV.

Industry

• Pringles “once you pop” tagline is back and reimagined for Gen-Z
  • The tagline has been updated to “once you pop, the fun don’t stop” and leans into a Gen-Z sense of humour and their focus on flavour.

• Bluesky Reaches 40M Users — So Should Your Brand Be on It?
  • Bluesky had been sitting on around 5 million users till August last year, before seeing an influx of interest, as users turned away from X. On Friday, Bluesky reported that the app is now up to 40 million users, rising from the 38 million that it reported back in August.
• Sainsbury’s Christmas ad is here!
  • They’ve brought back the BFG for a second year as he works alongside a Sainsbury’s employee to save the nation’s Christmas dinners.

• And ASDA’s
  • They’ve utilised their “That’s ASDA Price” platform with a festive spin (the Grinch singing Let it Snow but about ASDA’s prices) to flaunt that Christmas can be good value at ASDA. Interesting that they’ve fully leant in to the cost struggles for many at Christmas.

• Last one (for now): Argos’
  • Starring Simon Bird and the two latest brand mascots, Connie and Trevor, the ad playfully communicates that Argos sells more than toys.

• UK regulator warns social platforms over algorithmic harms
  • Ofcom’s CEO Melanie Dawes said platforms like YouTube and Facebook must show that their recommendation algorithms protect children from harmful content or face enforcement under the UK Online Safety Act. The regulator is pushing for algorithmic audits and anti‑grooming measures.
• Influencer! Where’s your permit?
  • London’s Borough Market now wants influencers to ask traders’ permission before filming food content.

esreveller

A post shared by @esreveller

Culture

• The viral TikTok bird theory is ruining relationships
  • First going viral in 2023, the bird theory is a way to test if your relationship will actually last. Pointing out something insignificant like a bird, the goal is to have your partner respond with genuine curiosity. This has blown up on TikTok, with people filming their partners responses and putting their relationship to the test.

@maya.and.hunteri felt so bad he was so excited HAHAHA😭

• Kim K and NASA are lowkey beefing
  • Kim K sparked controversy by suggesting 1969 Apollo 11 moon landing might have been faked. NASA quickly responded on social, with acting administrator Sean Duffy reminding her that the agency has landed astronauts on the Moon six times between 1969 and 1972. Kardashian’s comments appeared to stem from a misinterpreted Buzz Aldrin interview clip, in which his words were taken out of context. The exchange drew wide attention online, coinciding with NASA’s preparations for its upcoming Artemis II mission, which aims to send astronauts around the Moon in 2026 as part of efforts to resume lunar exploration.
• End of an Era
  • Stranger Things season 5 trailer is officially here with the final season being split into 3 parts, and kicking off from 26th November.

• New M&S Cookie dropping 5th November

@rawtenstall.mandsIn-Store WEDNESDAY 👀🙌🎄🎅 #mandslocal #christmasfood #cookies #peppermint #christmas

• Metricool’s Cultural Calendar (UK)
  • They’ve also released an Aus, Canadian, USA versions.

Audience

• Having a boyfriend is embarrassing now
  • With the rise of subtle ‘soft launches’ on social media, showing off your boyfriend on social media is now just far too cringe. People are moving away from ‘showing off’ online and don’t want to be seen as fake.
• Oysters are on the rise with Gen Z
  • Gen Z are increasingly drawn to the moreish molluscs, largely thanks to their health benefits and their environmental credentials. Wright Brothers, has seen sales grow 10% in the past year, and when one influencer posted a viral video of her slurping down 50 oysters in Bentley’s Oyster Bar & Grill, the restaurant went from selling 400 a week to 2,500.
• Why Tech Bros Are Getting Face-Lifts Now
  • Tech’s youth obsession is driving Silicon Valley men to spend tens of thousands on face-lifts to stay looking “relevant.”

The Social Calendar

• 4 November - USA Election Day (gubernatorial and state legislative elections)
• 5 November - Bonfire Night (Guy Fawkes Night)
• 6 November - The Celebrity Traitors Finale
• 6 November - Wicked: One Wonderful Night
• 6 November - World Paper Free Day
• 7 November - Frankenstein (Netflix)
• 7 November - Die My Love
• 9 November - Brazilian Grand Prix
• 9 November - World Freedom Day
• 9 November - World Adoption Day
• 9 November - Anniversary of the Berlin Wall falling

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Dread

@cleogreyyGut instinct ?! Vibes ?! #relatable #energy #vibes #gutinstinct

• The Bronx??

@jack.is.tired @jack.is.tired ♬ we from the same place the Bronx - HNDSUM

• Halloweekend = TikTok Transitions
  • Spooky Sexyy Red

• • Ghost Busters

• • Scream

• • Tate McRae

@luccianaroseshe’s back and better than ever, halloween transitions are BACKSIES #halloween #halloweenmakeup #makeuptransition #halloweencostume #thejoker

Platform Updates

• Instagram Adds Watch History for Reels
  • Instagram is rolling out a new “Watch History” feature that lets you see all the Reels you’ve watched in the last 30 days. You can sort by date, filter by the account that posted the Reel, and revisit something you saw but forgot where.
• Pinterest Adds Controls To Reduce AI Content in Feeds
  • Pinterest is rolling out some new options that will give users more control over the AI-generated Pins they see in-stream, as it looks to combat the influx of AI content, which some users say has become overwhelming, and has negatively impacted their in-app experience.
• 35 slide carousels???
  • Dumps are about to get dumpier.
• Instagram Adds Option To Draw on DM Chats
  • Instagram has introduced a new feature allowing users to draw directly on their DM screens and place stickers anywhere in the chat interface. To use it, tap the “+” icon next to the message composer to access drawing tools and stickers.
• X announces new “Handles Marketplace”
  • The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use. Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.

Industry

• Meta drops their festive marketing guide
  • Meta has published an updated Festive Season Guide, which includes a range of data-backed tips and pointers on how to maximise Meta’s various ad and content options throughout the end-of-year period.
• White House Says TikTok Sell-Off Will Be Finalized This Week
  • Maybe. Probably. We’ll see…
• Heineken trolls AI friendship tech
  • As the debate around artificial companionship heats up, Heineken is weighing in with a cold beer and a wink.

• EU charges Meta and TikTok over failures to tackle illegal content
  • Facebook and Instagram make it difficult to report posts, the European Commission said.

Culture

• Janelle Monáe Says She Time-Traveled to the 1970s to See David Bowie: ‘I Was Backstage’
  • It’s getting weird… In her conversation for Rolling Stone’s Musicians on Musicians, Monáe recalls jetting back to the 1970s to see Bowie perform The Rise and Fall of Ziggy Stardust and the Spiders from Mars.
• Who’s going to make it into the Songwriters Hall of Fame?
  • Taylor Swift has been nominated for the 2026 Songwriters Hall of Fame, making it her first-ever nomination. This nomination comes exactly 20 years after her debut, and she is eligible for full membership in the same year she was first eligible. Other nominees include LL Cool J, David Byrne, and Kenny Loggins.
• The Romanticization of the Louvre Heist Is In Full Swing
  • “While many mainstream news outlets have framed last week’s fascinating heist as a “national disaster,” people on the internet are taking it way less seriously. In fact, the whole ordeal’s being glamorized.”

Loading...

• Lily Allen’s ‘West End Girl’ Is a Stunner - A Divorce Album That Feels Like a Stage Drama Unfolding in Real Time, but With Bops
  • “Come for the shock value, and stay for the high level of craftsmanship. Then stay even longer for how cannily the album sustains its mix of droll delivery and pure heartbreak. It’s a place you’ll probably want to linger.”
• Six seven, 6-7!
  • What does 6-7 mean and why is it being banned? The meme, explained… Sort of.

@leah.carmeloPart 2 ft lil sis #67 #fyp #trending

• We’re Getting KPop Demon Hunters Toys by Both Mattel and Hasbro
  • Following the global success of KPop Demon Hunters, Netflix has partnered with Mattel and Hasbro to make KPop Demon Hunter toys, which include dolls, action figures, collectables, role play products and much more. Fans will be able to pre-order next month, and they will be available in 2026.

Audience

• Meet the Greatest Artists of Our Generation (They’re TikTok Fan Editors)
  • Fan editors know audiences best and shape culture, but brands are slow on the uptake (except some examples like Lionsgate and HBO).
• ‘It’s PR, not the ER’: Gen Z is resisting the workplace emergency
  • “As the workforce evolves, younger generations are rejecting a frenetic approach to work that can create undue stress and cross work-life balance boundaries.”

The Social Calendar

• 28 October - World Series Game 4: Blue Jays vs Dodgers
• 30 October - The Witcher (Netflix)
• 31 October - Halloween
• 31 October - Bugonia (Wide Release)
• 1 November - Day of the Dead
• 2 November - All Souls Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Dread

@cleogreyyGut instinct ?! Vibes ?! #relatable #energy #vibes #gutinstinct

• The Bronx??

@jack.is.tired @jack.is.tired ♬ we from the same place the Bronx - HNDSUM

• Halloweekend = TikTok Transitions
  • Spooky Sexyy Red

• • Ghost Busters

• • Scream

• • Tate McRae

@luccianaroseshe’s back and better than ever, halloween transitions are BACKSIES #halloween #halloweenmakeup #makeuptransition #halloweencostume #thejoker

Platform Updates

• Instagram Adds Watch History for Reels
  • Instagram is rolling out a new “Watch History” feature that lets you see all the Reels you’ve watched in the last 30 days. You can sort by date, filter by the account that posted the Reel, and revisit something you saw but forgot where.
• Pinterest Adds Controls To Reduce AI Content in Feeds
  • Pinterest is rolling out some new options that will give users more control over the AI-generated Pins they see in-stream, as it looks to combat the influx of AI content, which some users say has become overwhelming, and has negatively impacted their in-app experience.
• 35 slide carousels???
  • Dumps are about to get dumpier.
• Instagram Adds Option To Draw on DM Chats
  • Instagram has introduced a new feature allowing users to draw directly on their DM screens and place stickers anywhere in the chat interface. To use it, tap the “+” icon next to the message composer to access drawing tools and stickers.
• X announces new “Handles Marketplace”
  • The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use. Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.

Industry

• Meta drops their festive marketing guide
  • Meta has published an updated Festive Season Guide, which includes a range of data-backed tips and pointers on how to maximise Meta’s various ad and content options throughout the end-of-year period.
• White House Says TikTok Sell-Off Will Be Finalized This Week
  • Maybe. Probably. We’ll see…
• Heineken trolls AI friendship tech
  • As the debate around artificial companionship heats up, Heineken is weighing in with a cold beer and a wink.

• EU charges Meta and TikTok over failures to tackle illegal content
  • Facebook and Instagram make it difficult to report posts, the European Commission said.

Culture

• Janelle Monáe Says She Time-Traveled to the 1970s to See David Bowie: ‘I Was Backstage’
  • It’s getting weird… In her conversation for Rolling Stone’s Musicians on Musicians, Monáe recalls jetting back to the 1970s to see Bowie perform The Rise and Fall of Ziggy Stardust and the Spiders from Mars.
• Who’s going to make it into the Songwriters Hall of Fame?
  • Taylor Swift has been nominated for the 2026 Songwriters Hall of Fame, making it her first-ever nomination. This nomination comes exactly 20 years after her debut, and she is eligible for full membership in the same year she was first eligible. Other nominees include LL Cool J, David Byrne, and Kenny Loggins.
• The Romanticization of the Louvre Heist Is In Full Swing
  • “While many mainstream news outlets have framed last week’s fascinating heist as a “national disaster,” people on the internet are taking it way less seriously. In fact, the whole ordeal’s being glamorized.”

Loading...

• Lily Allen’s ‘West End Girl’ Is a Stunner - A Divorce Album That Feels Like a Stage Drama Unfolding in Real Time, but With Bops
  • “Come for the shock value, and stay for the high level of craftsmanship. Then stay even longer for how cannily the album sustains its mix of droll delivery and pure heartbreak. It’s a place you’ll probably want to linger.”
• Six seven, 6-7!
  • What does 6-7 mean and why is it being banned? The meme, explained… Sort of.

@leah.carmeloPart 2 ft lil sis #67 #fyp #trending

• We’re Getting KPop Demon Hunters Toys by Both Mattel and Hasbro
  • Following the global success of KPop Demon Hunters, Netflix has partnered with Mattel and Hasbro to make KPop Demon Hunter toys, which include dolls, action figures, collectables, role play products and much more. Fans will be able to pre-order next month, and they will be available in 2026.

Audience

• Meet the Greatest Artists of Our Generation (They’re TikTok Fan Editors)
  • Fan editors know audiences best and shape culture, but brands are slow on the uptake (except some examples like Lionsgate and HBO).
• ‘It’s PR, not the ER’: Gen Z is resisting the workplace emergency
  • “As the workforce evolves, younger generations are rejecting a frenetic approach to work that can create undue stress and cross work-life balance boundaries.”

The Social Calendar

• 28 October - World Series Game 4: Blue Jays vs Dodgers
• 30 October - The Witcher (Netflix)
• 31 October - Halloween
• 31 October - Bugonia (Wide Release)
• 1 November - Day of the Dead
• 2 November - All Souls Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Dread

@cleogreyyGut instinct ?! Vibes ?! #relatable #energy #vibes #gutinstinct

• The Bronx??

@jack.is.tired @jack.is.tired ♬ we from the same place the Bronx - HNDSUM

• Halloweekend = TikTok Transitions
  • Spooky Sexyy Red

• • Ghost Busters

• • Scream

• • Tate McRae

@luccianaroseshe’s back and better than ever, halloween transitions are BACKSIES #halloween #halloweenmakeup #makeuptransition #halloweencostume #thejoker

Platform Updates

• Instagram Adds Watch History for Reels
  • Instagram is rolling out a new “Watch History” feature that lets you see all the Reels you’ve watched in the last 30 days. You can sort by date, filter by the account that posted the Reel, and revisit something you saw but forgot where.
• Pinterest Adds Controls To Reduce AI Content in Feeds
  • Pinterest is rolling out some new options that will give users more control over the AI-generated Pins they see in-stream, as it looks to combat the influx of AI content, which some users say has become overwhelming, and has negatively impacted their in-app experience.
• 35 slide carousels???
  • Dumps are about to get dumpier.
• Instagram Adds Option To Draw on DM Chats
  • Instagram has introduced a new feature allowing users to draw directly on their DM screens and place stickers anywhere in the chat interface. To use it, tap the “+” icon next to the message composer to access drawing tools and stickers.
• X announces new “Handles Marketplace”
  • The X Handle Marketplace is our industry-first solution to redistribute handles that are no longer in use. Eligible Premium subscribers will be able to search and make requests, with both complimentary and paid options available.

Industry

• Meta drops their festive marketing guide
  • Meta has published an updated Festive Season Guide, which includes a range of data-backed tips and pointers on how to maximise Meta’s various ad and content options throughout the end-of-year period.
• White House Says TikTok Sell-Off Will Be Finalized This Week
  • Maybe. Probably. We’ll see…
• Heineken trolls AI friendship tech
  • As the debate around artificial companionship heats up, Heineken is weighing in with a cold beer and a wink.

• EU charges Meta and TikTok over failures to tackle illegal content
  • Facebook and Instagram make it difficult to report posts, the European Commission said.

Culture

• Janelle Monáe Says She Time-Traveled to the 1970s to See David Bowie: ‘I Was Backstage’
  • It’s getting weird… In her conversation for Rolling Stone’s Musicians on Musicians, Monáe recalls jetting back to the 1970s to see Bowie perform The Rise and Fall of Ziggy Stardust and the Spiders from Mars.
• Who’s going to make it into the Songwriters Hall of Fame?
  • Taylor Swift has been nominated for the 2026 Songwriters Hall of Fame, making it her first-ever nomination. This nomination comes exactly 20 years after her debut, and she is eligible for full membership in the same year she was first eligible. Other nominees include LL Cool J, David Byrne, and Kenny Loggins.
• The Romanticization of the Louvre Heist Is In Full Swing
  • “While many mainstream news outlets have framed last week’s fascinating heist as a “national disaster,” people on the internet are taking it way less seriously. In fact, the whole ordeal’s being glamorized.”

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• Lily Allen’s ‘West End Girl’ Is a Stunner - A Divorce Album That Feels Like a Stage Drama Unfolding in Real Time, but With Bops
  • “Come for the shock value, and stay for the high level of craftsmanship. Then stay even longer for how cannily the album sustains its mix of droll delivery and pure heartbreak. It’s a place you’ll probably want to linger.”
• Six seven, 6-7!
  • What does 6-7 mean and why is it being banned? The meme, explained… Sort of.

@leah.carmeloPart 2 ft lil sis #67 #fyp #trending

• We’re Getting KPop Demon Hunters Toys by Both Mattel and Hasbro
  • Following the global success of KPop Demon Hunters, Netflix has partnered with Mattel and Hasbro to make KPop Demon Hunter toys, which include dolls, action figures, collectables, role play products and much more. Fans will be able to pre-order next month, and they will be available in 2026.

Audience

• Meet the Greatest Artists of Our Generation (They’re TikTok Fan Editors)
  • Fan editors know audiences best and shape culture, but brands are slow on the uptake (except some examples like Lionsgate and HBO).
• ‘It’s PR, not the ER’: Gen Z is resisting the workplace emergency
  • “As the workforce evolves, younger generations are rejecting a frenetic approach to work that can create undue stress and cross work-life balance boundaries.”

The Social Calendar

• 28 October - World Series Game 4: Blue Jays vs Dodgers
• 30 October - The Witcher (Netflix)
• 31 October - Halloween
• 31 October - Bugonia (Wide Release)
• 1 November - Day of the Dead
• 2 November - All Souls Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Platform Updates

• Threads has rolled out group chats for up to 50 people as it works to become a DM hub
  • “We launched messaging on Threads in July, and we’ve been building on the experience since then. Group chats, rolling out today, are the next phase - they’re another way to keep the conversation going, with multiple people.”
• Pinterest lets users filter out AI-generated content after calls for change
  • Pinterest is letting its users reduce the amount of generative artificial intelligence (AI) images they see on the platform amid criticism over a sharp rise in the content spreading online.
• Instagram on TV?!
  • Adam Mosseri floats the idea of Instagram on TV saying, “If behaviour [and] the consumption of these platforms is moving to TV, then we need to move to TV too,” said Mosseri. “We’d like to figure out how to make sure that we show up in a compelling way on all the relevant devices.”
• X’s Algorithm is Shifting to a Grok-Powered AI Model
  • X is transitioning to a fully AI-powered recommendation system driven by Grok, the chatbot developed by xAI. The new algorithm will analyze every post and video on the platform to better match users with content they’re likely to find engaging, aiming to improve personalization and discovery. A major goal of this shift is to help smaller or newer accounts gain visibility by surfacing high-quality content more effectively. However, the overall impact may depend on how many users choose to engage with the “For You” feed powered by the new AI rather than sticking to the chronological “Following” feed.

Industry

• Male grooming brand, Axe, launches new can design
  • Using TikToker Emily Zugay’s viral logo recommendation, after it got more than 5 million views, the brand also appointed her as their new Big Boss — a fake position at the heart of a series of posts on the brand’s TikTok and Instagram pages. An excellent use of social listening, co-creation and not taking yourself too seriously.

@emilyzugayusing my talents for good @cheezit @axe @smarties @tictac

• Target launches its first social-first campaign for collaboration with Woolrich
  • Target uses social as the lead channel for their creative approach in their latest campaign, featuring style influencer Lauren Wolfe and “Daylight” singer-songwriter David Kushner and mockumentary style content, designed to appeal to their audience on social as they know that’s where their audience are most likely to engage with the brand.

target

A post shared by @target

Culture

• Scottish data centres powering AI already using enough water to fill 27 million bottles a year
  • AI systems such as the large language models (LLMs) that power OpenAI’s ChatGPT and Google’s Gemini require warehouses full of specialist computers. The equipment is power-hungry, consuming large amounts of energy, but they also use tonnes of water in their cooling systems to stop the servers overheating. Freedom of Information data shows the volume of tap water used by Scotland’s data centres has quadrupled since 2021.
• Spotify working on AI music tools with major record labels
  • Spotify, the world’s biggest music streaming service, has announced it is working with major labels on using artificial intelligence (AI) in a “responsible” way (?).
• How the Louvre museum robbery happened in video, photographs and maps
  • Thieves made off with priceless Napoleonic jewels during a spectacular daylight heist on Sunday at the Louvre, the world’s most-visited museum.

Audience

• YouTube is the primary TV viewing platform in the US
  • YouTube has officially become the primary TV viewing platform in the U.S., with Nielsen reporting it now commands 13.1% of TV screen share, which puts it well ahead of Netflix at 8.7%. The cultural shift is being driven by younger audiences who increasingly see creators as the new celebrities; these days, even the NFL, NBA, and major leagues are partnering directly with YouTube and its influencers to reach the next generation of fans.
• YouTube Shares New Report on the Growth In-App Shopping
  • YouTube’s latest Culture and Trends report shows that creator-led content is driving in-app shopping growth. Product discovery and purchases increasingly happen within YouTube through formats like hauls, unboxings, and reviews. Niche creator communities are becoming powerful shopping hubs, where authentic engagement and shared interests directly influence consumer buying behaviour.

The Social Calendar

• 21 October - World Energy Savings Day
• 22 October - INTERNATIONAL CAPS LOCK DAY
• 23 October - Nobody Wants This S2
• 23 October - Scorpio Season
• 24 October - Springsteen: Deliver Me From Nowhere
• 25 October - World Pasta Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Platform Updates

• Threads has rolled out group chats for up to 50 people as it works to become a DM hub
  • “We launched messaging on Threads in July, and we’ve been building on the experience since then. Group chats, rolling out today, are the next phase - they’re another way to keep the conversation going, with multiple people.”
• Pinterest lets users filter out AI-generated content after calls for change
  • Pinterest is letting its users reduce the amount of generative artificial intelligence (AI) images they see on the platform amid criticism over a sharp rise in the content spreading online.
• Instagram on TV?!
  • Adam Mosseri floats the idea of Instagram on TV saying, “If behaviour [and] the consumption of these platforms is moving to TV, then we need to move to TV too,” said Mosseri. “We’d like to figure out how to make sure that we show up in a compelling way on all the relevant devices.”
• X’s Algorithm is Shifting to a Grok-Powered AI Model
  • X is transitioning to a fully AI-powered recommendation system driven by Grok, the chatbot developed by xAI. The new algorithm will analyze every post and video on the platform to better match users with content they’re likely to find engaging, aiming to improve personalization and discovery. A major goal of this shift is to help smaller or newer accounts gain visibility by surfacing high-quality content more effectively. However, the overall impact may depend on how many users choose to engage with the “For You” feed powered by the new AI rather than sticking to the chronological “Following” feed.

Industry

• Male grooming brand, Axe, launches new can design
  • Using TikToker Emily Zugay’s viral logo recommendation, after it got more than 5 million views, the brand also appointed her as their new Big Boss — a fake position at the heart of a series of posts on the brand’s TikTok and Instagram pages. An excellent use of social listening, co-creation and not taking yourself too seriously.

@emilyzugayusing my talents for good @cheezit @axe @smarties @tictac

• Target launches its first social-first campaign for collaboration with Woolrich
  • Target uses social as the lead channel for their creative approach in their latest campaign, featuring style influencer Lauren Wolfe and “Daylight” singer-songwriter David Kushner and mockumentary style content, designed to appeal to their audience on social as they know that’s where their audience are most likely to engage with the brand.

target

A post shared by @target

Culture

• Scottish data centres powering AI already using enough water to fill 27 million bottles a year
  • AI systems such as the large language models (LLMs) that power OpenAI’s ChatGPT and Google’s Gemini require warehouses full of specialist computers. The equipment is power-hungry, consuming large amounts of energy, but they also use tonnes of water in their cooling systems to stop the servers overheating. Freedom of Information data shows the volume of tap water used by Scotland’s data centres has quadrupled since 2021.
• Spotify working on AI music tools with major record labels
  • Spotify, the world’s biggest music streaming service, has announced it is working with major labels on using artificial intelligence (AI) in a “responsible” way (?).
• How the Louvre museum robbery happened in video, photographs and maps
  • Thieves made off with priceless Napoleonic jewels during a spectacular daylight heist on Sunday at the Louvre, the world’s most-visited museum.

Audience

• YouTube is the primary TV viewing platform in the US
  • YouTube has officially become the primary TV viewing platform in the U.S., with Nielsen reporting it now commands 13.1% of TV screen share, which puts it well ahead of Netflix at 8.7%. The cultural shift is being driven by younger audiences who increasingly see creators as the new celebrities; these days, even the NFL, NBA, and major leagues are partnering directly with YouTube and its influencers to reach the next generation of fans.
• YouTube Shares New Report on the Growth In-App Shopping
  • YouTube’s latest Culture and Trends report shows that creator-led content is driving in-app shopping growth. Product discovery and purchases increasingly happen within YouTube through formats like hauls, unboxings, and reviews. Niche creator communities are becoming powerful shopping hubs, where authentic engagement and shared interests directly influence consumer buying behaviour.

The Social Calendar

• 21 October - World Energy Savings Day
• 22 October - INTERNATIONAL CAPS LOCK DAY
• 23 October - Nobody Wants This S2
• 23 October - Scorpio Season
• 24 October - Springsteen: Deliver Me From Nowhere
• 25 October - World Pasta Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Platform Updates

• Threads has rolled out group chats for up to 50 people as it works to become a DM hub
  • “We launched messaging on Threads in July, and we’ve been building on the experience since then. Group chats, rolling out today, are the next phase - they’re another way to keep the conversation going, with multiple people.”
• Pinterest lets users filter out AI-generated content after calls for change
  • Pinterest is letting its users reduce the amount of generative artificial intelligence (AI) images they see on the platform amid criticism over a sharp rise in the content spreading online.
• Instagram on TV?!
  • Adam Mosseri floats the idea of Instagram on TV saying, “If behaviour [and] the consumption of these platforms is moving to TV, then we need to move to TV too,” said Mosseri. “We’d like to figure out how to make sure that we show up in a compelling way on all the relevant devices.”
• X’s Algorithm is Shifting to a Grok-Powered AI Model
  • X is transitioning to a fully AI-powered recommendation system driven by Grok, the chatbot developed by xAI. The new algorithm will analyze every post and video on the platform to better match users with content they’re likely to find engaging, aiming to improve personalization and discovery. A major goal of this shift is to help smaller or newer accounts gain visibility by surfacing high-quality content more effectively. However, the overall impact may depend on how many users choose to engage with the “For You” feed powered by the new AI rather than sticking to the chronological “Following” feed.

Industry

• Male grooming brand, Axe, launches new can design
  • Using TikToker Emily Zugay’s viral logo recommendation, after it got more than 5 million views, the brand also appointed her as their new Big Boss — a fake position at the heart of a series of posts on the brand’s TikTok and Instagram pages. An excellent use of social listening, co-creation and not taking yourself too seriously.

@emilyzugayusing my talents for good @cheezit @axe @smarties @tictac

• Target launches its first social-first campaign for collaboration with Woolrich
  • Target uses social as the lead channel for their creative approach in their latest campaign, featuring style influencer Lauren Wolfe and “Daylight” singer-songwriter David Kushner and mockumentary style content, designed to appeal to their audience on social as they know that’s where their audience are most likely to engage with the brand.

target

A post shared by @target

Culture

• Scottish data centres powering AI already using enough water to fill 27 million bottles a year
  • AI systems such as the large language models (LLMs) that power OpenAI’s ChatGPT and Google’s Gemini require warehouses full of specialist computers. The equipment is power-hungry, consuming large amounts of energy, but they also use tonnes of water in their cooling systems to stop the servers overheating. Freedom of Information data shows the volume of tap water used by Scotland’s data centres has quadrupled since 2021.
• Spotify working on AI music tools with major record labels
  • Spotify, the world’s biggest music streaming service, has announced it is working with major labels on using artificial intelligence (AI) in a “responsible” way (?).
• How the Louvre museum robbery happened in video, photographs and maps
  • Thieves made off with priceless Napoleonic jewels during a spectacular daylight heist on Sunday at the Louvre, the world’s most-visited museum.

Audience

• YouTube is the primary TV viewing platform in the US
  • YouTube has officially become the primary TV viewing platform in the U.S., with Nielsen reporting it now commands 13.1% of TV screen share, which puts it well ahead of Netflix at 8.7%. The cultural shift is being driven by younger audiences who increasingly see creators as the new celebrities; these days, even the NFL, NBA, and major leagues are partnering directly with YouTube and its influencers to reach the next generation of fans.
• YouTube Shares New Report on the Growth In-App Shopping
  • YouTube’s latest Culture and Trends report shows that creator-led content is driving in-app shopping growth. Product discovery and purchases increasingly happen within YouTube through formats like hauls, unboxings, and reviews. Niche creator communities are becoming powerful shopping hubs, where authentic engagement and shared interests directly influence consumer buying behaviour.

The Social Calendar

• 21 October - World Energy Savings Day
• 22 October - INTERNATIONAL CAPS LOCK DAY
• 23 October - Nobody Wants This S2
• 23 October - Scorpio Season
• 24 October - Springsteen: Deliver Me From Nowhere
• 25 October - World Pasta Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

A penny for your thoughts pls + thank you:

Start Survey

Trends

• The World Was Wide Enough
  • TLDR: A trend that references relatable events in which it’s too late to prevent a bad outcome, e.g. mentioning plans in front of someone who’s not invited.

• @marrehmarreh
  irreversible damage😪 #hamilton

• Bounce
  • TLDR: Creators are dancing in all the locations that the song mentions. Perfect for travel or multi-location brands.

@curlyqueen2010BOUNCE!!! #fyp #nyc #paris #london #charlixcx @Charli XCX

Platform Updates

• Instagram Launches Unlockable Reels
  • Instagram’s testing “lockable” Reels that fans can unlock using a secret code. It’s the platform’s latest push to gamify engagement and reward superfans - great for loyalty campaigns.

• Threads Tests Ghost Posts
  • Threads is quietly testing auto-archiving “ghost posts” that disappear after 24 hours. It’s a move to make the app feel more spontaneous - think Instagram Stories meets X.
• Duolingo Is Building an In-House Adtech Platform
  • Duolingo is taking more control over its ad business, building out a direct ads offering called Duolingo Ads to pitch advertisers on premium inventory.

Industry

• Instagram announced the launch of a new “Rings” award that will give 25 creators a literal gold ring and a matching badge on their profile.
  • Winners will be chosen by a panel including Instagram chief Adam Mosseri, filmmaker Spike Lee, designer Marc Jacobs and YouTuber Marques Brownlee. The move comes as Meta-owned Instagram has wound down its creator bonus program and brand deals are slowing across the industry, raising the question of why one of the world’s richest companies is offering jewellery and profile features instead of direct payouts. Nominated creators whose work showed the most effort and risk-taking, not simply those with the biggest followings.

instagram

A post shared by @instagram

• MrBeast: AI means it’s ‘scary times’ for YouTube creators
  • The world’s biggest YouTuber, MrBeast, says the rapid advance of generative artificial intelligence (AI) is “scary” for the “millions of creators currently making content for a living”.
• Loud ads annoying you while streaming? California’s put a stop to that.
  • A new law in California aims to stop advertisements from pumping up the volume on streaming services.
• This just dropped at AdWeek NY: a map of the creator economy
  • The First-Ever Comprehensive Map of the Creator Economy.

Culture

• I’m a Celebrity All Stars Line-Up Had Been Announced
  • ITV has announced the line-up for the much-anticipated I’m a Celeb All Stars, with 12 famous faces set to return to the jungle for a special spin-off show in South Africa.
• Fancy Some More?
  • On Friday, 10th October, PinkPantheress released her remix project, which features collaborations with many big artists, including Kylie Minogue, Jade, and the Sugababes. People on social are expecting it to be a big moment, similar to the Brat remix album.

pinkpantheress

A post shared by @pinkpantheress

• It was a normal Saturday night in my pub - then Justin Bieber waltzed in
  • The pop superstar and his entourage “waltzed in” to the Abandon Ship pub in Dundee. He was so impressed with the venue that he filmed an impromptu music video. The video has now been viewed more than 3.7 million times, and footage of locals drinking with Bieber has been circulating widely on social media.
• ‘Chicken Shop Date’ Host Amelia Dimoldenberg Sets New YouTube Series ‘Passenger Princess’ With Formula 1
  • Dimz Inc., Dimoldenberg’s creative studio and production company, has partnered with Formula 1 on the original four-part weekly series, which will be distributed via her YouTube channel on Wednesdays. Launching Oct. 15, “Passenger Princess” will see Dimoldenberg learn to drive from the ultimate instructors: Formula 1 racers.

Audience

• More holidaymakers using AI to plan trips
  • More holidaymakers are turning to AI when planning or booking their trips, according to travel association ABTA. The body found that 8% of travellers were using AI - up from 4% last year - with younger holidaymakers more likely to use the technology when planning their trips. However, AI still lagged a long way behind more established methods - such as general internet searches and asking family and friends.

The Social Calendar

• 15 October - World Students Day
• 16 October - World Food Day
• 16 October - Boss’ Day
• 17 October - Frankenstein (limited release)
• 19 October -NFL in London

20 October - Diwali

Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Ps. Like this vibe? Follow us on TikTok & IG too!

@spinbrandsYou caught us on a bad day 🫤#officeculture #workbesties #siblings #genz

A penny for your thoughts pls + thank you:

Start Survey

Trends

• The World Was Wide Enough
  • TLDR: A trend that references relatable events in which it’s too late to prevent a bad outcome, e.g. mentioning plans in front of someone who’s not invited.

• @marrehmarreh
  irreversible damage😪 #hamilton

• Bounce
  • TLDR: Creators are dancing in all the locations that the song mentions. Perfect for travel or multi-location brands.

@curlyqueen2010BOUNCE!!! #fyp #nyc #paris #london #charlixcx @Charli XCX

Platform Updates

• Instagram Launches Unlockable Reels
  • Instagram’s testing “lockable” Reels that fans can unlock using a secret code. It’s the platform’s latest push to gamify engagement and reward superfans - great for loyalty campaigns.

• Threads Tests Ghost Posts
  • Threads is quietly testing auto-archiving “ghost posts” that disappear after 24 hours. It’s a move to make the app feel more spontaneous - think Instagram Stories meets X.
• Duolingo Is Building an In-House Adtech Platform
  • Duolingo is taking more control over its ad business, building out a direct ads offering called Duolingo Ads to pitch advertisers on premium inventory.

Industry

• Instagram announced the launch of a new “Rings” award that will give 25 creators a literal gold ring and a matching badge on their profile.
  • Winners will be chosen by a panel including Instagram chief Adam Mosseri, filmmaker Spike Lee, designer Marc Jacobs and YouTuber Marques Brownlee. The move comes as Meta-owned Instagram has wound down its creator bonus program and brand deals are slowing across the industry, raising the question of why one of the world’s richest companies is offering jewellery and profile features instead of direct payouts. Nominated creators whose work showed the most effort and risk-taking, not simply those with the biggest followings.

instagram

A post shared by @instagram

• MrBeast: AI means it’s ‘scary times’ for YouTube creators
  • The world’s biggest YouTuber, MrBeast, says the rapid advance of generative artificial intelligence (AI) is “scary” for the “millions of creators currently making content for a living”.
• Loud ads annoying you while streaming? California’s put a stop to that.
  • A new law in California aims to stop advertisements from pumping up the volume on streaming services.
• This just dropped at AdWeek NY: a map of the creator economy
  • The First-Ever Comprehensive Map of the Creator Economy.

Culture

• I’m a Celebrity All Stars Line-Up Had Been Announced
  • ITV has announced the line-up for the much-anticipated I’m a Celeb All Stars, with 12 famous faces set to return to the jungle for a special spin-off show in South Africa.
• Fancy Some More?
  • On Friday, 10th October, PinkPantheress released her remix project, which features collaborations with many big artists, including Kylie Minogue, Jade, and the Sugababes. People on social are expecting it to be a big moment, similar to the Brat remix album.

pinkpantheress

A post shared by @pinkpantheress

• It was a normal Saturday night in my pub - then Justin Bieber waltzed in
  • The pop superstar and his entourage “waltzed in” to the Abandon Ship pub in Dundee. He was so impressed with the venue that he filmed an impromptu music video. The video has now been viewed more than 3.7 million times, and footage of locals drinking with Bieber has been circulating widely on social media.
• ‘Chicken Shop Date’ Host Amelia Dimoldenberg Sets New YouTube Series ‘Passenger Princess’ With Formula 1
  • Dimz Inc., Dimoldenberg’s creative studio and production company, has partnered with Formula 1 on the original four-part weekly series, which will be distributed via her YouTube channel on Wednesdays. Launching Oct. 15, “Passenger Princess” will see Dimoldenberg learn to drive from the ultimate instructors: Formula 1 racers.

Audience

• More holidaymakers using AI to plan trips
  • More holidaymakers are turning to AI when planning or booking their trips, according to travel association ABTA. The body found that 8% of travellers were using AI - up from 4% last year - with younger holidaymakers more likely to use the technology when planning their trips. However, AI still lagged a long way behind more established methods - such as general internet searches and asking family and friends.

The Social Calendar

• 15 October - World Students Day
• 16 October - World Food Day
• 16 October - Boss’ Day
• 17 October - Frankenstein (limited release)
• 19 October -NFL in London

20 October - Diwali

Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Ps. Like this vibe? Follow us on TikTok & IG too!

@spinbrandsYou caught us on a bad day 🫤#officeculture #workbesties #siblings #genz

A penny for your thoughts pls + thank you:

Start Survey

Trends

• The World Was Wide Enough
  • TLDR: A trend that references relatable events in which it’s too late to prevent a bad outcome, e.g. mentioning plans in front of someone who’s not invited.

• @marrehmarreh
  irreversible damage😪 #hamilton

• Bounce
  • TLDR: Creators are dancing in all the locations that the song mentions. Perfect for travel or multi-location brands.

@curlyqueen2010BOUNCE!!! #fyp #nyc #paris #london #charlixcx @Charli XCX

Platform Updates

• Instagram Launches Unlockable Reels
  • Instagram’s testing “lockable” Reels that fans can unlock using a secret code. It’s the platform’s latest push to gamify engagement and reward superfans - great for loyalty campaigns.

• Threads Tests Ghost Posts
  • Threads is quietly testing auto-archiving “ghost posts” that disappear after 24 hours. It’s a move to make the app feel more spontaneous - think Instagram Stories meets X.
• Duolingo Is Building an In-House Adtech Platform
  • Duolingo is taking more control over its ad business, building out a direct ads offering called Duolingo Ads to pitch advertisers on premium inventory.

Industry

• Instagram announced the launch of a new “Rings” award that will give 25 creators a literal gold ring and a matching badge on their profile.
  • Winners will be chosen by a panel including Instagram chief Adam Mosseri, filmmaker Spike Lee, designer Marc Jacobs and YouTuber Marques Brownlee. The move comes as Meta-owned Instagram has wound down its creator bonus program and brand deals are slowing across the industry, raising the question of why one of the world’s richest companies is offering jewellery and profile features instead of direct payouts. Nominated creators whose work showed the most effort and risk-taking, not simply those with the biggest followings.

instagram

A post shared by @instagram

• MrBeast: AI means it’s ‘scary times’ for YouTube creators
  • The world’s biggest YouTuber, MrBeast, says the rapid advance of generative artificial intelligence (AI) is “scary” for the “millions of creators currently making content for a living”.
• Loud ads annoying you while streaming? California’s put a stop to that.
  • A new law in California aims to stop advertisements from pumping up the volume on streaming services.
• This just dropped at AdWeek NY: a map of the creator economy
  • The First-Ever Comprehensive Map of the Creator Economy.

Culture

• I’m a Celebrity All Stars Line-Up Had Been Announced
  • ITV has announced the line-up for the much-anticipated I’m a Celeb All Stars, with 12 famous faces set to return to the jungle for a special spin-off show in South Africa.
• Fancy Some More?
  • On Friday, 10th October, PinkPantheress released her remix project, which features collaborations with many big artists, including Kylie Minogue, Jade, and the Sugababes. People on social are expecting it to be a big moment, similar to the Brat remix album.

pinkpantheress

A post shared by @pinkpantheress

• It was a normal Saturday night in my pub - then Justin Bieber waltzed in
  • The pop superstar and his entourage “waltzed in” to the Abandon Ship pub in Dundee. He was so impressed with the venue that he filmed an impromptu music video. The video has now been viewed more than 3.7 million times, and footage of locals drinking with Bieber has been circulating widely on social media.
• ‘Chicken Shop Date’ Host Amelia Dimoldenberg Sets New YouTube Series ‘Passenger Princess’ With Formula 1
  • Dimz Inc., Dimoldenberg’s creative studio and production company, has partnered with Formula 1 on the original four-part weekly series, which will be distributed via her YouTube channel on Wednesdays. Launching Oct. 15, “Passenger Princess” will see Dimoldenberg learn to drive from the ultimate instructors: Formula 1 racers.

Audience

• More holidaymakers using AI to plan trips
  • More holidaymakers are turning to AI when planning or booking their trips, according to travel association ABTA. The body found that 8% of travellers were using AI - up from 4% last year - with younger holidaymakers more likely to use the technology when planning their trips. However, AI still lagged a long way behind more established methods - such as general internet searches and asking family and friends.

The Social Calendar

• 15 October - World Students Day
• 16 October - World Food Day
• 16 October - Boss’ Day
• 17 October - Frankenstein (limited release)
• 19 October -NFL in London

20 October - Diwali

Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Ps. Like this vibe? Follow us on TikTok & IG too!

@spinbrandsYou caught us on a bad day 🫤#officeculture #workbesties #siblings #genz

Trends

• Smile if

@wearetalayou’re safe for now Mike 💅🏼 // #weareTALA #teamTALA

• Slays of the week (revival)

@slowavyslay #outfitinspo #outfitcheck

Platform Updates

• Meta May Be Forced To Offer Default Chronological Timelines
  • Dutch court has ordered Meta to provide Facebook and Instagram users with more accessible, non-algorithmic feed options (i.e., chronological timelines) in compliance with the EU’s Digital Services Act (DSA). While Meta already offers a non-algorithmic feed, it’s buried and not the default, which the court deemed insufficient. Meta plans to appeal, arguing that fully chronological feeds reduce engagement and user satisfaction, as shown in past tests.
• Instagram Tests Opening To Reels as the Main Feed
  • Instagram is experimenting with opening the app directly into Reels instead of the traditional photo feed for some users in India. This change underscores how Reels now drive much of user engagement, although users can currently opt back to the classic view.

• TikTok Adds Assistance for Shopping Ads in Partner Program
  • TikTok has introduced a “Shop Ads” focus within its Marketing Partners Program, adding new partners and tools to help sellers run more seamless, sales-driven ad campaigns via catalogue syncing, AI-powered optimisation (GMV Max), and integrated performance measurement.
• Meta Rolls Out Facebook Dating Assistant
  • “Dating assistant is a chat assistant within Facebook Dating that gives you personalized help on your dating journey. It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations.”

Industry

• Beijing bans ‘negative emotions’ on social media
  • Beijing has launched a two-month crackdown forcing social media platforms to purge content seen as “negative emotions” - including pessimism, dissent, or anxiety - and bans prominent users who voice critical views. The move is part of a state campaign to reshape the online environment into one that’s consistently optimistic and ideologically aligned with official narratives.
• Ursula von der Leyen backs EU plan to impose a minimum age for social media users
  • The European Commission President has publicly endorsed setting a legal minimum age for access to social media, sparking calls for legal scrutiny and debate across EU institutions.
• This is how to do a Love Island Collab
  • Poppi has launched a limited-edition flavour Amaya’s Island Colada, inspired by Love Island USA Season 7 winner Amaya Espinal. The collaboration began after a mock-up of the “Amaya Papaya“ can.

amayaelizabeth_

A post shared by @amayaelizabeth_

• Nivea taps Juicy Couture for a Y2K-inspired skincare collab
  • Nivea is relaunching its Essentially Enriched Body Lotion with a nostalgic Juicy Couture partnership “Skin Like Velour.” Velour tracksuits, rhinestone accessories, bedazzled packaging - huge early-2000s glam throwback, fronted by influencers Delaney Rowe, Leilani Green & Gabby Windey.

niveausa

A post shared by @niveausa

• ‘Call Her Daddy’ Podcaster Alex Cooper Opens an Unwell Ad Agency
  • The podcaster launched Unwell Creative, a marketing agency aimed at Gen Z women, focusing on “less polished, more real” approaches rather than standard influencer curation. Their first major client? A multi-year contract with Google, including social content and event activations.

alexandracooper

A post shared by @alexandracooper

Thanks for reading Relevance Hub! Subscribe for free to receive weekly trends and updates.

Subscribe

Culture

• Bratz x Hello Kitty Collab gone wrong
  • Bratz has announced a collaboration with Hello Kitty that will include custom dolls wearing Hello Kitty merchandise. However, it only included 3/4 of the core Bratz characters and excluded Sasha. Fans were outraged about this decision (check the comments), leading to the Bratz account having to make a statement and announcing that Sasha’s introduction to the collaboration is “coming soon”.

bratz

A post shared by @bratz

• Jake Paul has changed his career path?
  • Videos of creator Jake Paul have gone viral as he leans into outrageous challenges as well as the fashion, makeup and beauty space. However, all the video are Ai created by Sora.

@topbesssttJake Paul Sora ai #ai #sora2 #aivideos #fyp #funny

• Taylor Swift Vs Charli XCX
  • Taylor released her album on Friday, featuring a song called “Actually Romantic,” which is 99.9% confirmed to be a diss track about Charli XCX. It’s in response to Charli’s song “Sympathy is a Knife” which is about how she feels insecure around other artists in the industry, such as Taylor.
• A One Direction reunion in the works?
  • Zayn Malik and Louis Tomlinson are reuniting for a three-part Netflix road trip docuseries, set to release next year. The show will follow their journey across the U.S., exploring themes of life, fatherhood, and loss, including reflections after Liam Payne’s death. It marks their first major collaboration since Zayn left One Direction in 2015.

Audience

• Two-thirds of UK parents back two-hour social media cap for kids
  • Two-thirds of UK parents support a government proposal to limit children’s social media use to two hours per day. Many parents report struggling to monitor usage, resist children’s pushback, or manage multiple devices.
• 39% of Gen Z start their search journey on Pinterest, not Google
  • Nearly half of Gen Z (47%) respondents have used Pinterest to search, and 39% of the cohort would start their search journeys on Pinterest instead of Google.

The Social Calendar

• Amazon Prime Big Deal Days - 7-10 October
• The Celebrity Traitors - 8 October
• World Dyslexia Day - 8 October
• Victoria Beckham (Netflix) - 9 October
• World Mental Health Day - 10 October
• World Homeless Day - 10 October
• NFL in London - 12 October

Can’t get your CMO to help with TikTok trends? Share this newsletter with them and we’ll change their minds!

Share

Trends

• Smile if

@wearetalayou’re safe for now Mike 💅🏼 // #weareTALA #teamTALA

• Slays of the week (revival)

@slowavyslay #outfitinspo #outfitcheck

Platform Updates

• Meta May Be Forced To Offer Default Chronological Timelines
  • Dutch court has ordered Meta to provide Facebook and Instagram users with more accessible, non-algorithmic feed options (i.e., chronological timelines) in compliance with the EU’s Digital Services Act (DSA). While Meta already offers a non-algorithmic feed, it’s buried and not the default, which the court deemed insufficient. Meta plans to appeal, arguing that fully chronological feeds reduce engagement and user satisfaction, as shown in past tests.
• Instagram Tests Opening To Reels as the Main Feed
  • Instagram is experimenting with opening the app directly into Reels instead of the traditional photo feed for some users in India. This change underscores how Reels now drive much of user engagement, although users can currently opt back to the classic view.

• TikTok Adds Assistance for Shopping Ads in Partner Program
  • TikTok has introduced a “Shop Ads” focus within its Marketing Partners Program, adding new partners and tools to help sellers run more seamless, sales-driven ad campaigns via catalogue syncing, AI-powered optimisation (GMV Max), and integrated performance measurement.
• Meta Rolls Out Facebook Dating Assistant
  • “Dating assistant is a chat assistant within Facebook Dating that gives you personalized help on your dating journey. It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations.”

Industry

• Beijing bans ‘negative emotions’ on social media
  • Beijing has launched a two-month crackdown forcing social media platforms to purge content seen as “negative emotions” - including pessimism, dissent, or anxiety - and bans prominent users who voice critical views. The move is part of a state campaign to reshape the online environment into one that’s consistently optimistic and ideologically aligned with official narratives.
• Ursula von der Leyen backs EU plan to impose a minimum age for social media users
  • The European Commission President has publicly endorsed setting a legal minimum age for access to social media, sparking calls for legal scrutiny and debate across EU institutions.
• This is how to do a Love Island Collab
  • Poppi has launched a limited-edition flavour Amaya’s Island Colada, inspired by Love Island USA Season 7 winner Amaya Espinal. The collaboration began after a mock-up of the “Amaya Papaya“ can.

amayaelizabeth_

A post shared by @amayaelizabeth_

• Nivea taps Juicy Couture for a Y2K-inspired skincare collab
  • Nivea is relaunching its Essentially Enriched Body Lotion with a nostalgic Juicy Couture partnership “Skin Like Velour.” Velour tracksuits, rhinestone accessories, bedazzled packaging - huge early-2000s glam throwback, fronted by influencers Delaney Rowe, Leilani Green & Gabby Windey.

niveausa

A post shared by @niveausa

• ‘Call Her Daddy’ Podcaster Alex Cooper Opens an Unwell Ad Agency
  • The podcaster launched Unwell Creative, a marketing agency aimed at Gen Z women, focusing on “less polished, more real” approaches rather than standard influencer curation. Their first major client? A multi-year contract with Google, including social content and event activations.

alexandracooper

A post shared by @alexandracooper

Thanks for reading Relevance Hub! Subscribe for free to receive weekly trends and updates.

Subscribe

Culture

• Bratz x Hello Kitty Collab gone wrong
  • Bratz has announced a collaboration with Hello Kitty that will include custom dolls wearing Hello Kitty merchandise. However, it only included 3/4 of the core Bratz characters and excluded Sasha. Fans were outraged about this decision (check the comments), leading to the Bratz account having to make a statement and announcing that Sasha’s introduction to the collaboration is “coming soon”.

bratz

A post shared by @bratz

• Jake Paul has changed his career path?
  • Videos of creator Jake Paul have gone viral as he leans into outrageous challenges as well as the fashion, makeup and beauty space. However, all the video are Ai created by Sora.

@topbesssttJake Paul Sora ai #ai #sora2 #aivideos #fyp #funny

• Taylor Swift Vs Charli XCX
  • Taylor released her album on Friday, featuring a song called “Actually Romantic,” which is 99.9% confirmed to be a diss track about Charli XCX. It’s in response to Charli’s song “Sympathy is a Knife” which is about how she feels insecure around other artists in the industry, such as Taylor.
• A One Direction reunion in the works?
  • Zayn Malik and Louis Tomlinson are reuniting for a three-part Netflix road trip docuseries, set to release next year. The show will follow their journey across the U.S., exploring themes of life, fatherhood, and loss, including reflections after Liam Payne’s death. It marks their first major collaboration since Zayn left One Direction in 2015.

Audience

• Two-thirds of UK parents back two-hour social media cap for kids
  • Two-thirds of UK parents support a government proposal to limit children’s social media use to two hours per day. Many parents report struggling to monitor usage, resist children’s pushback, or manage multiple devices.
• 39% of Gen Z start their search journey on Pinterest, not Google
  • Nearly half of Gen Z (47%) respondents have used Pinterest to search, and 39% of the cohort would start their search journeys on Pinterest instead of Google.

The Social Calendar

• Amazon Prime Big Deal Days - 7-10 October
• The Celebrity Traitors - 8 October
• World Dyslexia Day - 8 October
• Victoria Beckham (Netflix) - 9 October
• World Mental Health Day - 10 October
• World Homeless Day - 10 October
• NFL in London - 12 October

Can’t get your CMO to help with TikTok trends? Share this newsletter with them and we’ll change their minds!

Share

Trends

• Smile if

@wearetalayou’re safe for now Mike 💅🏼 // #weareTALA #teamTALA

• Slays of the week (revival)

@slowavyslay #outfitinspo #outfitcheck

Platform Updates

• Meta May Be Forced To Offer Default Chronological Timelines
  • Dutch court has ordered Meta to provide Facebook and Instagram users with more accessible, non-algorithmic feed options (i.e., chronological timelines) in compliance with the EU’s Digital Services Act (DSA). While Meta already offers a non-algorithmic feed, it’s buried and not the default, which the court deemed insufficient. Meta plans to appeal, arguing that fully chronological feeds reduce engagement and user satisfaction, as shown in past tests.
• Instagram Tests Opening To Reels as the Main Feed
  • Instagram is experimenting with opening the app directly into Reels instead of the traditional photo feed for some users in India. This change underscores how Reels now drive much of user engagement, although users can currently opt back to the classic view.

• TikTok Adds Assistance for Shopping Ads in Partner Program
  • TikTok has introduced a “Shop Ads” focus within its Marketing Partners Program, adding new partners and tools to help sellers run more seamless, sales-driven ad campaigns via catalogue syncing, AI-powered optimisation (GMV Max), and integrated performance measurement.
• Meta Rolls Out Facebook Dating Assistant
  • “Dating assistant is a chat assistant within Facebook Dating that gives you personalized help on your dating journey. It can help you find better matches based on your interests and preferences, giving you refined search and custom match recommendations.”

Industry

• Beijing bans ‘negative emotions’ on social media
  • Beijing has launched a two-month crackdown forcing social media platforms to purge content seen as “negative emotions” - including pessimism, dissent, or anxiety - and bans prominent users who voice critical views. The move is part of a state campaign to reshape the online environment into one that’s consistently optimistic and ideologically aligned with official narratives.
• Ursula von der Leyen backs EU plan to impose a minimum age for social media users
  • The European Commission President has publicly endorsed setting a legal minimum age for access to social media, sparking calls for legal scrutiny and debate across EU institutions.
• This is how to do a Love Island Collab
  • Poppi has launched a limited-edition flavour Amaya’s Island Colada, inspired by Love Island USA Season 7 winner Amaya Espinal. The collaboration began after a mock-up of the “Amaya Papaya“ can.

amayaelizabeth_

A post shared by @amayaelizabeth_

• Nivea taps Juicy Couture for a Y2K-inspired skincare collab
  • Nivea is relaunching its Essentially Enriched Body Lotion with a nostalgic Juicy Couture partnership “Skin Like Velour.” Velour tracksuits, rhinestone accessories, bedazzled packaging - huge early-2000s glam throwback, fronted by influencers Delaney Rowe, Leilani Green & Gabby Windey.

niveausa

A post shared by @niveausa

• ‘Call Her Daddy’ Podcaster Alex Cooper Opens an Unwell Ad Agency
  • The podcaster launched Unwell Creative, a marketing agency aimed at Gen Z women, focusing on “less polished, more real” approaches rather than standard influencer curation. Their first major client? A multi-year contract with Google, including social content and event activations.

alexandracooper

A post shared by @alexandracooper

Thanks for reading Relevance Hub! Subscribe for free to receive weekly trends and updates.

Subscribe

Culture

• Bratz x Hello Kitty Collab gone wrong
  • Bratz has announced a collaboration with Hello Kitty that will include custom dolls wearing Hello Kitty merchandise. However, it only included 3/4 of the core Bratz characters and excluded Sasha. Fans were outraged about this decision (check the comments), leading to the Bratz account having to make a statement and announcing that Sasha’s introduction to the collaboration is “coming soon”.

bratz

A post shared by @bratz

• Jake Paul has changed his career path?
  • Videos of creator Jake Paul have gone viral as he leans into outrageous challenges as well as the fashion, makeup and beauty space. However, all the video are Ai created by Sora.

@topbesssttJake Paul Sora ai #ai #sora2 #aivideos #fyp #funny

• Taylor Swift Vs Charli XCX
  • Taylor released her album on Friday, featuring a song called “Actually Romantic,” which is 99.9% confirmed to be a diss track about Charli XCX. It’s in response to Charli’s song “Sympathy is a Knife” which is about how she feels insecure around other artists in the industry, such as Taylor.
• A One Direction reunion in the works?
  • Zayn Malik and Louis Tomlinson are reuniting for a three-part Netflix road trip docuseries, set to release next year. The show will follow their journey across the U.S., exploring themes of life, fatherhood, and loss, including reflections after Liam Payne’s death. It marks their first major collaboration since Zayn left One Direction in 2015.

Audience

• Two-thirds of UK parents back two-hour social media cap for kids
  • Two-thirds of UK parents support a government proposal to limit children’s social media use to two hours per day. Many parents report struggling to monitor usage, resist children’s pushback, or manage multiple devices.
• 39% of Gen Z start their search journey on Pinterest, not Google
  • Nearly half of Gen Z (47%) respondents have used Pinterest to search, and 39% of the cohort would start their search journeys on Pinterest instead of Google.

The Social Calendar

• Amazon Prime Big Deal Days - 7-10 October
• The Celebrity Traitors - 8 October
• World Dyslexia Day - 8 October
• Victoria Beckham (Netflix) - 9 October
• World Mental Health Day - 10 October
• World Homeless Day - 10 October
• NFL in London - 12 October

Can’t get your CMO to help with TikTok trends? Share this newsletter with them and we’ll change their minds!

Share

Sydney, we’ve arrived 🇦🇺

Obviously, Campaign got the exclusive, but now that the cat is out of the bag, we can finally shout about it. We’ve been working with clients across Japan, Asia, and Australia for a while, now we’re putting our flag in the ground with a new hub in Sydney.

This isn’t just another pin on the map. APAC is where platforms test first, creators become media companies, and trends are born. If you’re serious about relevance, you can’t watch from afar, you settle down and get comfy.

Our APAC expansion is led by Shannon Johnston (from Be A Bear), bringing Spin’s global approach into one of the most creative, fast-moving markets in the world. Singapore and other key markets are already on the horizon.

Hit us up if you’re in APAC or need some social love for your regional channels.

Meta HQ: Spin x Five Guys

Meanwhile back in London, we took over Meta HQ with Five Guys. Big room, big debate: Paid or Organic? (Spoiler: both.)

‍
The key takeaway was that paid can’t rescue weak creative. Organic can’t scale without smart amplification. The magic happens when they work together.
The night was loud, plugged-in, and very, very pink.

So yeah, a lot’s been happening: new-hub down under, new conversations at Meta, and the same Spin obsession with making brands matter in the feed.

Got a brand we should be talking to? Pass them our way. If it turns into something, we’ll make it worth your while.

Watch this space: we’ve got another VERY cool update dropping next week.

See ya!

Sydney, we’ve arrived 🇦🇺

Obviously, Campaign got the exclusive, but now that the cat is out of the bag, we can finally shout about it. We’ve been working with clients across Japan, Asia, and Australia for a while, now we’re putting our flag in the ground with a new hub in Sydney.

This isn’t just another pin on the map. APAC is where platforms test first, creators become media companies, and trends are born. If you’re serious about relevance, you can’t watch from afar, you settle down and get comfy.

Our APAC expansion is led by Shannon Johnston (from Be A Bear), bringing Spin’s global approach into one of the most creative, fast-moving markets in the world. Singapore and other key markets are already on the horizon.

Hit us up if you’re in APAC or need some social love for your regional channels.

Meta HQ: Spin x Five Guys

Meanwhile back in London, we took over Meta HQ with Five Guys. Big room, big debate: Paid or Organic? (Spoiler: both.)

‍
The key takeaway was that paid can’t rescue weak creative. Organic can’t scale without smart amplification. The magic happens when they work together.
The night was loud, plugged-in, and very, very pink.

So yeah, a lot’s been happening: new-hub down under, new conversations at Meta, and the same Spin obsession with making brands matter in the feed.

Got a brand we should be talking to? Pass them our way. If it turns into something, we’ll make it worth your while.

Watch this space: we’ve got another VERY cool update dropping next week.

See ya!

Sydney, we’ve arrived 🇦🇺

Obviously, Campaign got the exclusive, but now that the cat is out of the bag, we can finally shout about it. We’ve been working with clients across Japan, Asia, and Australia for a while, now we’re putting our flag in the ground with a new hub in Sydney.

This isn’t just another pin on the map. APAC is where platforms test first, creators become media companies, and trends are born. If you’re serious about relevance, you can’t watch from afar, you settle down and get comfy.

Our APAC expansion is led by Shannon Johnston (from Be A Bear), bringing Spin’s global approach into one of the most creative, fast-moving markets in the world. Singapore and other key markets are already on the horizon.

Hit us up if you’re in APAC or need some social love for your regional channels.

Meta HQ: Spin x Five Guys

Meanwhile back in London, we took over Meta HQ with Five Guys. Big room, big debate: Paid or Organic? (Spoiler: both.)

‍
The key takeaway was that paid can’t rescue weak creative. Organic can’t scale without smart amplification. The magic happens when they work together.
The night was loud, plugged-in, and very, very pink.

So yeah, a lot’s been happening: new-hub down under, new conversations at Meta, and the same Spin obsession with making brands matter in the feed.

Got a brand we should be talking to? Pass them our way. If it turns into something, we’ll make it worth your while.

Watch this space: we’ve got another VERY cool update dropping next week.

See ya!

Trends

• The lion doesn’t concern herself

@shitluti am the lion x

• Thank you Thank you Thank you

@boiksThank you thank you #relatablecontent #relatable #funny #joke #thankyou

Platform Updates

• Instagram’s homebar reshuffle (the new era of Reels and DMs)
  • Over the next few months, Instagram is reshuffling things. The new bottom bar will include home, Reels, DMs, search/explore, and your profile — but the dedicated posting button is disappearing. You’ll still be able to make posts, but you’ll need to tap in the top left corner instead.
• TikTok Highlights Related Trending Topics To Help Guide Creators
  • “So now, you’ll be able to see search trends for related topics, keywords for searches, related videos, and demographic insights, which could help to guide your content ideation process.” NOTE: We’re not sure if this is creator accounts only, or if businesses will benefit from this.
• Facebook and Instagram to get £2.99 UK subscription fee to stop ads
  • The company said it would start notifying users in the coming weeks to let them choose whether to subscribe to its platforms if they wish to use them without seeing ads. EU users of its platforms can already pay a fee starting from €5.99 (£5) a month to see no ads - but subscriptions will start from £2.99 a month for UK users.
• Pinterest introduces Top of Search ads and new advertising tools to power visual shopping decisions
  • Pinterest is rolling out Top of Search ads that drop your ads “directly within the top ten slots of search results and Related Pins.” Its new performance toolkit will soon have:
    • Predictive trends that show you what people search, save, and shop for on Pinterest.
    • Full-funnel AI and automation tools.
    • New visual search features.

Industry

• Netflix And Amazon Set Advertising Alliance
  • Their new partnership gives advertisers direct access to Netflix’s premium inventory through Amazon DSP, rolling out in Q4 across major markets. The deal means brands can now plug Netflix’s audience data into Amazon’s commerce ecosystem, and Amazon cements itself as a top-tier DSP.
• OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into Everyday Moments
  • OpenAI is rolling out its largest brand push across TV, streaming, OOH, social & influencers in the US & UK. Instead of the big futuristic vibe of its Super Bowl spot, Open AI is leaning into emotional brand building & trying to make ChatGPT feel part of everyday, human moments. Michael Tabtabai, vice president of creative: “It sets the intention for how we want to show up as a brand: with humanity, creativity, and a clear focus on people.”

• Instagram teen accounts still show suicide content, study claims
  • Instagram’s tools designed to protect teenagers from harmful content are failing to stop them from seeing suicide and self-harm posts, a study has claimed.
• Ad spend seems to be exploding across social media and retail channels, according to WARC.
  • TikTok’s ad spend is up 56.8% year over year.
  • Social is set to capture over 40% of new ad dollars.
  • Google, Amazon, and Meta are poised to claim 55.8% of global ad spend.
• Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search
  • Search optimised video content is being prioritised in relevant searches by Google’s AIOs. A short, helpful video that solves a specific customer problem is far more likely to be surfaced by an AIO. A 30-second TikTok showing how to measure a dog for a bed might not break the internet, but it’s exactly what Google wants to show a user searching for that specific answer.
• The Most Followed Gen Z Celebrities on Instagram

Culture

• China launches campaign to keep killjoys off the internet
  • China’s Cyberspace Administration launched a two-month campaign to curb social media posts that “excessively exaggerate negative and pessimistic sentiments”. The goal, according to authorities, is to “rectify negative emotions” and “create a more civilised and rational online environment”. In the crosshairs are narratives like “studying is useless” and “hard work is useless”, as well as stories that promote “world-weariness”.
• Bad Bunny revealed as Super Bowl half-time show performer
  • Puerto Rican pop star Bad Bunny will headline next year’s Super Bowl half-time show in California. Switching into his native Spanish, Bad Bunny - whose real name is Benito Antonio Martinez Ocasio - added in his statement: “Ve y dile a tu abuela, que seremos el halftime show del Super Bowl” - which roughly translates as: “Go tell your grandma we’re going to be the Super Bowl half-time show.”

badbunnypr

A post shared by @badbunnypr

• Magicians Are So Back
  • “Party Magician” clips are going viral, showing adults screaming and jumping like kids around card tricks and sleight of hand. Cosmo attributes this to a “deep whimsy deficiency” among young adults following years of pandemic isolation and instability.
• Mr Beast under fire for latest burning house stunt

thenewsmovement

A post shared by @thenewsmovement

Audience

• Social media fuels ‘unprecedented’ pumpkin interest
  • A Cheshire farm says social media has driven unprecedented demand for its pumpkin festival! Weekend tickets are apparently “harder to get than Glastonbury.” Influencers & families are flocking for the ultimate pumpkin-picking content.
• Gen Z are ‘soft clubbing’

soundofhousemusic

A post shared by @soundofhousemusic

The Social Calendar

• 1 October - LGBTQ+ History Month begins
• 1 October - Sober October begins
• 3 October - Taylor Swift: The Life of a Showgirl release date!
• 3 October - Mean Girls Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• The lion doesn’t concern herself

@shitluti am the lion x

• Thank you Thank you Thank you

@boiksThank you thank you #relatablecontent #relatable #funny #joke #thankyou

Platform Updates

• Instagram’s homebar reshuffle (the new era of Reels and DMs)
  • Over the next few months, Instagram is reshuffling things. The new bottom bar will include home, Reels, DMs, search/explore, and your profile — but the dedicated posting button is disappearing. You’ll still be able to make posts, but you’ll need to tap in the top left corner instead.
• TikTok Highlights Related Trending Topics To Help Guide Creators
  • “So now, you’ll be able to see search trends for related topics, keywords for searches, related videos, and demographic insights, which could help to guide your content ideation process.” NOTE: We’re not sure if this is creator accounts only, or if businesses will benefit from this.
• Facebook and Instagram to get £2.99 UK subscription fee to stop ads
  • The company said it would start notifying users in the coming weeks to let them choose whether to subscribe to its platforms if they wish to use them without seeing ads. EU users of its platforms can already pay a fee starting from €5.99 (£5) a month to see no ads - but subscriptions will start from £2.99 a month for UK users.
• Pinterest introduces Top of Search ads and new advertising tools to power visual shopping decisions
  • Pinterest is rolling out Top of Search ads that drop your ads “directly within the top ten slots of search results and Related Pins.” Its new performance toolkit will soon have:
    • Predictive trends that show you what people search, save, and shop for on Pinterest.
    • Full-funnel AI and automation tools.
    • New visual search features.

Industry

• Netflix And Amazon Set Advertising Alliance
  • Their new partnership gives advertisers direct access to Netflix’s premium inventory through Amazon DSP, rolling out in Q4 across major markets. The deal means brands can now plug Netflix’s audience data into Amazon’s commerce ecosystem, and Amazon cements itself as a top-tier DSP.
• OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into Everyday Moments
  • OpenAI is rolling out its largest brand push across TV, streaming, OOH, social & influencers in the US & UK. Instead of the big futuristic vibe of its Super Bowl spot, Open AI is leaning into emotional brand building & trying to make ChatGPT feel part of everyday, human moments. Michael Tabtabai, vice president of creative: “It sets the intention for how we want to show up as a brand: with humanity, creativity, and a clear focus on people.”

• Instagram teen accounts still show suicide content, study claims
  • Instagram’s tools designed to protect teenagers from harmful content are failing to stop them from seeing suicide and self-harm posts, a study has claimed.
• Ad spend seems to be exploding across social media and retail channels, according to WARC.
  • TikTok’s ad spend is up 56.8% year over year.
  • Social is set to capture over 40% of new ad dollars.
  • Google, Amazon, and Meta are poised to claim 55.8% of global ad spend.
• Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search
  • Search optimised video content is being prioritised in relevant searches by Google’s AIOs. A short, helpful video that solves a specific customer problem is far more likely to be surfaced by an AIO. A 30-second TikTok showing how to measure a dog for a bed might not break the internet, but it’s exactly what Google wants to show a user searching for that specific answer.
• The Most Followed Gen Z Celebrities on Instagram

Culture

• China launches campaign to keep killjoys off the internet
  • China’s Cyberspace Administration launched a two-month campaign to curb social media posts that “excessively exaggerate negative and pessimistic sentiments”. The goal, according to authorities, is to “rectify negative emotions” and “create a more civilised and rational online environment”. In the crosshairs are narratives like “studying is useless” and “hard work is useless”, as well as stories that promote “world-weariness”.
• Bad Bunny revealed as Super Bowl half-time show performer
  • Puerto Rican pop star Bad Bunny will headline next year’s Super Bowl half-time show in California. Switching into his native Spanish, Bad Bunny - whose real name is Benito Antonio Martinez Ocasio - added in his statement: “Ve y dile a tu abuela, que seremos el halftime show del Super Bowl” - which roughly translates as: “Go tell your grandma we’re going to be the Super Bowl half-time show.”

badbunnypr

A post shared by @badbunnypr

• Magicians Are So Back
  • “Party Magician” clips are going viral, showing adults screaming and jumping like kids around card tricks and sleight of hand. Cosmo attributes this to a “deep whimsy deficiency” among young adults following years of pandemic isolation and instability.
• Mr Beast under fire for latest burning house stunt

thenewsmovement

A post shared by @thenewsmovement

Audience

• Social media fuels ‘unprecedented’ pumpkin interest
  • A Cheshire farm says social media has driven unprecedented demand for its pumpkin festival! Weekend tickets are apparently “harder to get than Glastonbury.” Influencers & families are flocking for the ultimate pumpkin-picking content.
• Gen Z are ‘soft clubbing’

soundofhousemusic

A post shared by @soundofhousemusic

The Social Calendar

• 1 October - LGBTQ+ History Month begins
• 1 October - Sober October begins
• 3 October - Taylor Swift: The Life of a Showgirl release date!
• 3 October - Mean Girls Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• The lion doesn’t concern herself

@shitluti am the lion x

• Thank you Thank you Thank you

@boiksThank you thank you #relatablecontent #relatable #funny #joke #thankyou

Platform Updates

• Instagram’s homebar reshuffle (the new era of Reels and DMs)
  • Over the next few months, Instagram is reshuffling things. The new bottom bar will include home, Reels, DMs, search/explore, and your profile — but the dedicated posting button is disappearing. You’ll still be able to make posts, but you’ll need to tap in the top left corner instead.
• TikTok Highlights Related Trending Topics To Help Guide Creators
  • “So now, you’ll be able to see search trends for related topics, keywords for searches, related videos, and demographic insights, which could help to guide your content ideation process.” NOTE: We’re not sure if this is creator accounts only, or if businesses will benefit from this.
• Facebook and Instagram to get £2.99 UK subscription fee to stop ads
  • The company said it would start notifying users in the coming weeks to let them choose whether to subscribe to its platforms if they wish to use them without seeing ads. EU users of its platforms can already pay a fee starting from €5.99 (£5) a month to see no ads - but subscriptions will start from £2.99 a month for UK users.
• Pinterest introduces Top of Search ads and new advertising tools to power visual shopping decisions
  • Pinterest is rolling out Top of Search ads that drop your ads “directly within the top ten slots of search results and Related Pins.” Its new performance toolkit will soon have:
    • Predictive trends that show you what people search, save, and shop for on Pinterest.
    • Full-funnel AI and automation tools.
    • New visual search features.

Industry

• Netflix And Amazon Set Advertising Alliance
  • Their new partnership gives advertisers direct access to Netflix’s premium inventory through Amazon DSP, rolling out in Q4 across major markets. The deal means brands can now plug Netflix’s audience data into Amazon’s commerce ecosystem, and Amazon cements itself as a top-tier DSP.
• OpenAI’s Biggest Ad Push Yet Brings ChatGPT Into Everyday Moments
  • OpenAI is rolling out its largest brand push across TV, streaming, OOH, social & influencers in the US & UK. Instead of the big futuristic vibe of its Super Bowl spot, Open AI is leaning into emotional brand building & trying to make ChatGPT feel part of everyday, human moments. Michael Tabtabai, vice president of creative: “It sets the intention for how we want to show up as a brand: with humanity, creativity, and a clear focus on people.”

• Instagram teen accounts still show suicide content, study claims
  • Instagram’s tools designed to protect teenagers from harmful content are failing to stop them from seeing suicide and self-harm posts, a study has claimed.
• Ad spend seems to be exploding across social media and retail channels, according to WARC.
  • TikTok’s ad spend is up 56.8% year over year.
  • Social is set to capture over 40% of new ad dollars.
  • Google, Amazon, and Meta are poised to claim 55.8% of global ad spend.
• Google’s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search
  • Search optimised video content is being prioritised in relevant searches by Google’s AIOs. A short, helpful video that solves a specific customer problem is far more likely to be surfaced by an AIO. A 30-second TikTok showing how to measure a dog for a bed might not break the internet, but it’s exactly what Google wants to show a user searching for that specific answer.
• The Most Followed Gen Z Celebrities on Instagram

Culture

• China launches campaign to keep killjoys off the internet
  • China’s Cyberspace Administration launched a two-month campaign to curb social media posts that “excessively exaggerate negative and pessimistic sentiments”. The goal, according to authorities, is to “rectify negative emotions” and “create a more civilised and rational online environment”. In the crosshairs are narratives like “studying is useless” and “hard work is useless”, as well as stories that promote “world-weariness”.
• Bad Bunny revealed as Super Bowl half-time show performer
  • Puerto Rican pop star Bad Bunny will headline next year’s Super Bowl half-time show in California. Switching into his native Spanish, Bad Bunny - whose real name is Benito Antonio Martinez Ocasio - added in his statement: “Ve y dile a tu abuela, que seremos el halftime show del Super Bowl” - which roughly translates as: “Go tell your grandma we’re going to be the Super Bowl half-time show.”

badbunnypr

A post shared by @badbunnypr

• Magicians Are So Back
  • “Party Magician” clips are going viral, showing adults screaming and jumping like kids around card tricks and sleight of hand. Cosmo attributes this to a “deep whimsy deficiency” among young adults following years of pandemic isolation and instability.
• Mr Beast under fire for latest burning house stunt

thenewsmovement

A post shared by @thenewsmovement

Audience

• Social media fuels ‘unprecedented’ pumpkin interest
  • A Cheshire farm says social media has driven unprecedented demand for its pumpkin festival! Weekend tickets are apparently “harder to get than Glastonbury.” Influencers & families are flocking for the ultimate pumpkin-picking content.
• Gen Z are ‘soft clubbing’

soundofhousemusic

A post shared by @soundofhousemusic

The Social Calendar

• 1 October - LGBTQ+ History Month begins
• 1 October - Sober October begins
• 3 October - Taylor Swift: The Life of a Showgirl release date!
• 3 October - Mean Girls Day

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Dynamic duo

roysdigitalmedia

A post shared by @roysdigitalmedia

Platform Updates

• Spotify and TikTok Launch ‘Big on BookTok’ Pilot Hub for Audiobook Fans
  • "We’re piloting a co-branded hub in partnership with TikTok that turns your BookTok wish list into a “To Be Listened” playlist. Through November, our community of book lovers in the US can dive into a dedicated space to press play and discover the audiobooks that are taking over their feeds."
• Threads Experiments With Communities To Spark Topical Engagement
  • Similar to X communities, these topic-based discussion groups could be another way to gather users and for them to connect.
• Search by hair texture
  • If you type "curly hair" on TikTok tabs, different hair textures come up, which allows you to filter content for that specific texture. However, some creators aren't happy as 4A, B and C hair isn't present. Also, it’s worth noting that Pinterest introduced this YEARS ago.
• TikTok Highlights Related Trending Topics To Help Guide Creators
  • TikTok has updated its analytics to show creators trending topics related to their existing content, including search keywords, related videos, and audience insights. The goal is to make it easier for creators to identify popular themes and generate new content ideas without constantly tracking trends manually.

Industry

• M&S Streetstyle Catwalk
  • Perfectly timed with London Fashion Week, M&S put their new autumn pieces in the spotlight by having people on the street walk a “red carpet”.

@marksandspencerukPOV: us in THE most-wanted autumn pieces.

• The State of AI in Social Media
  • Metricool surveyed people in the industry to see how they use AI as part of their workflows. It showcases the tools people use most, and which tools are suited to certain tasks. Very interesting read!

Culture

• Unexpected Collab Pending
  • H&M have just teased an upcoming collab with Wisdom Kaye (arguably the biggest fashion TikToker) and everyones favourite bus aunty Bemi.

@hmH&M&FRIENDS - @Wisdom Kaye @Bemi Orojuogun - Arriving at H&M&180 The London Issue.

• It this the biggest recession indicator of the year
  • It's official: Camp Rock 3 is in the works, with the Jonas Brothers reprising their roles. TBC if Demi Lovato will be back.
• Suspension of Jimmy Kimmel show sparks shock and fears for free speech
  • With critics arguing that ABC’s move made after pressure from affiliate stations and the FCC shows how political influence can directly silence dissent, Hollywood unions, free speech groups, and public figures warn this sets a dangerous precedent for government-driven censorship in U.S. media.
• Pokémon x Natural History Museum
  • From 26 January through 22 March 2026, there will be a pop-up Pokémon shop at the Natural History Museum with exclusive merch.

• Wicked fans count down til final trailer
  • The countdown to the release of Wicked: For Good continues this week with the release of the final trailer this Wednesday.
• Disney Stars Join Calls to Boycott and Cancel Subscriptions
  • From Cynthia Nixon, Pedro Pascal to a more “complicated” one with Noah Centineo.
• Celebrity traitors first look!
  • The Celebrity Traitors will launch on Wednesday 8 October at 9pm on BBC One and iPlayer and fans will be treated to an extra-long opening episode (70 mins!)

Audience

• How Podcasts (and Plastic Surgery) Are Shaping Male Beauty Standards
  • The manosphere has fueled a rise in cosmetic interventions, especially among younger men, with Gen Z boys experimenting with jawline exercisers, mastic gum, and facial sculpting before they can legally vote. GQ ties the normalisation of procedures like Botox and jaw implants to social media and the rise of video podcasts. (Illustrations by Jellygummies)

• Brand collaborations are no longer product fits, they're vibe fits
  • Interesting exploration of how the brand collab playbook has changed, and great examples of successful ones appealing to Gen Z.

mcdonalds_india

A post shared by @mcdonalds_india

The Social Calendar

• International Day of Sign Languages - 23 September
• Libra Season - 23 September
• Slow Horses S5 - 24 September
• House of Guinness - 25 September
• One Battle After Another - 26 September
• Doja Cat, Vie - 26 September
• All of You - 26 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Dynamic duo

roysdigitalmedia

A post shared by @roysdigitalmedia

Platform Updates

• Spotify and TikTok Launch ‘Big on BookTok’ Pilot Hub for Audiobook Fans
  • "We’re piloting a co-branded hub in partnership with TikTok that turns your BookTok wish list into a “To Be Listened” playlist. Through November, our community of book lovers in the US can dive into a dedicated space to press play and discover the audiobooks that are taking over their feeds."
• Threads Experiments With Communities To Spark Topical Engagement
  • Similar to X communities, these topic-based discussion groups could be another way to gather users and for them to connect.
• Search by hair texture
  • If you type "curly hair" on TikTok tabs, different hair textures come up, which allows you to filter content for that specific texture. However, some creators aren't happy as 4A, B and C hair isn't present. Also, it’s worth noting that Pinterest introduced this YEARS ago.
• TikTok Highlights Related Trending Topics To Help Guide Creators
  • TikTok has updated its analytics to show creators trending topics related to their existing content, including search keywords, related videos, and audience insights. The goal is to make it easier for creators to identify popular themes and generate new content ideas without constantly tracking trends manually.

Industry

• M&S Streetstyle Catwalk
  • Perfectly timed with London Fashion Week, M&S put their new autumn pieces in the spotlight by having people on the street walk a “red carpet”.

@marksandspencerukPOV: us in THE most-wanted autumn pieces.

• The State of AI in Social Media
  • Metricool surveyed people in the industry to see how they use AI as part of their workflows. It showcases the tools people use most, and which tools are suited to certain tasks. Very interesting read!

Culture

• Unexpected Collab Pending
  • H&M have just teased an upcoming collab with Wisdom Kaye (arguably the biggest fashion TikToker) and everyones favourite bus aunty Bemi.

@hmH&M&FRIENDS - @Wisdom Kaye @Bemi Orojuogun - Arriving at H&M&180 The London Issue.

• It this the biggest recession indicator of the year
  • It's official: Camp Rock 3 is in the works, with the Jonas Brothers reprising their roles. TBC if Demi Lovato will be back.
• Suspension of Jimmy Kimmel show sparks shock and fears for free speech
  • With critics arguing that ABC’s move made after pressure from affiliate stations and the FCC shows how political influence can directly silence dissent, Hollywood unions, free speech groups, and public figures warn this sets a dangerous precedent for government-driven censorship in U.S. media.
• Pokémon x Natural History Museum
  • From 26 January through 22 March 2026, there will be a pop-up Pokémon shop at the Natural History Museum with exclusive merch.

• Wicked fans count down til final trailer
  • The countdown to the release of Wicked: For Good continues this week with the release of the final trailer this Wednesday.
• Disney Stars Join Calls to Boycott and Cancel Subscriptions
  • From Cynthia Nixon, Pedro Pascal to a more “complicated” one with Noah Centineo.
• Celebrity traitors first look!
  • The Celebrity Traitors will launch on Wednesday 8 October at 9pm on BBC One and iPlayer and fans will be treated to an extra-long opening episode (70 mins!)

Audience

• How Podcasts (and Plastic Surgery) Are Shaping Male Beauty Standards
  • The manosphere has fueled a rise in cosmetic interventions, especially among younger men, with Gen Z boys experimenting with jawline exercisers, mastic gum, and facial sculpting before they can legally vote. GQ ties the normalisation of procedures like Botox and jaw implants to social media and the rise of video podcasts. (Illustrations by Jellygummies)

• Brand collaborations are no longer product fits, they're vibe fits
  • Interesting exploration of how the brand collab playbook has changed, and great examples of successful ones appealing to Gen Z.

mcdonalds_india

A post shared by @mcdonalds_india

The Social Calendar

• International Day of Sign Languages - 23 September
• Libra Season - 23 September
• Slow Horses S5 - 24 September
• House of Guinness - 25 September
• One Battle After Another - 26 September
• Doja Cat, Vie - 26 September
• All of You - 26 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Dynamic duo

roysdigitalmedia

A post shared by @roysdigitalmedia

Platform Updates

• Spotify and TikTok Launch ‘Big on BookTok’ Pilot Hub for Audiobook Fans
  • "We’re piloting a co-branded hub in partnership with TikTok that turns your BookTok wish list into a “To Be Listened” playlist. Through November, our community of book lovers in the US can dive into a dedicated space to press play and discover the audiobooks that are taking over their feeds."
• Threads Experiments With Communities To Spark Topical Engagement
  • Similar to X communities, these topic-based discussion groups could be another way to gather users and for them to connect.
• Search by hair texture
  • If you type "curly hair" on TikTok tabs, different hair textures come up, which allows you to filter content for that specific texture. However, some creators aren't happy as 4A, B and C hair isn't present. Also, it’s worth noting that Pinterest introduced this YEARS ago.
• TikTok Highlights Related Trending Topics To Help Guide Creators
  • TikTok has updated its analytics to show creators trending topics related to their existing content, including search keywords, related videos, and audience insights. The goal is to make it easier for creators to identify popular themes and generate new content ideas without constantly tracking trends manually.

Industry

• M&S Streetstyle Catwalk
  • Perfectly timed with London Fashion Week, M&S put their new autumn pieces in the spotlight by having people on the street walk a “red carpet”.

@marksandspencerukPOV: us in THE most-wanted autumn pieces.

• The State of AI in Social Media
  • Metricool surveyed people in the industry to see how they use AI as part of their workflows. It showcases the tools people use most, and which tools are suited to certain tasks. Very interesting read!

Culture

• Unexpected Collab Pending
  • H&M have just teased an upcoming collab with Wisdom Kaye (arguably the biggest fashion TikToker) and everyones favourite bus aunty Bemi.

@hmH&M&FRIENDS - @Wisdom Kaye @Bemi Orojuogun - Arriving at H&M&180 The London Issue.

• It this the biggest recession indicator of the year
  • It's official: Camp Rock 3 is in the works, with the Jonas Brothers reprising their roles. TBC if Demi Lovato will be back.
• Suspension of Jimmy Kimmel show sparks shock and fears for free speech
  • With critics arguing that ABC’s move made after pressure from affiliate stations and the FCC shows how political influence can directly silence dissent, Hollywood unions, free speech groups, and public figures warn this sets a dangerous precedent for government-driven censorship in U.S. media.
• Pokémon x Natural History Museum
  • From 26 January through 22 March 2026, there will be a pop-up Pokémon shop at the Natural History Museum with exclusive merch.

• Wicked fans count down til final trailer
  • The countdown to the release of Wicked: For Good continues this week with the release of the final trailer this Wednesday.
• Disney Stars Join Calls to Boycott and Cancel Subscriptions
  • From Cynthia Nixon, Pedro Pascal to a more “complicated” one with Noah Centineo.
• Celebrity traitors first look!
  • The Celebrity Traitors will launch on Wednesday 8 October at 9pm on BBC One and iPlayer and fans will be treated to an extra-long opening episode (70 mins!)

Audience

• How Podcasts (and Plastic Surgery) Are Shaping Male Beauty Standards
  • The manosphere has fueled a rise in cosmetic interventions, especially among younger men, with Gen Z boys experimenting with jawline exercisers, mastic gum, and facial sculpting before they can legally vote. GQ ties the normalisation of procedures like Botox and jaw implants to social media and the rise of video podcasts. (Illustrations by Jellygummies)

• Brand collaborations are no longer product fits, they're vibe fits
  • Interesting exploration of how the brand collab playbook has changed, and great examples of successful ones appealing to Gen Z.

mcdonalds_india

A post shared by @mcdonalds_india

The Social Calendar

• International Day of Sign Languages - 23 September
• Libra Season - 23 September
• Slow Horses S5 - 24 September
• House of Guinness - 25 September
• One Battle After Another - 26 September
• Doja Cat, Vie - 26 September
• All of You - 26 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Our _______ is on leave
  • How brands can use this: A silly way to shout about a launch, a sale or a specific product.

heyorca

A post shared by @heyorca

• Clapping
  • How brands can use this: Create excitement around your service/product in a fun way.

@b1gbimboevery night is silly goofy hour🙂‍↕️ @Adam Ramirez #marriagehumor #marriedlife #marriedcouple

Platform Updates

• CapCut Adds LinkedIn Integration and New Generative AI Editing Tools
  • CapCut lets users share edited videos directly to LinkedIn with a "Made with CapCut" tag, streamlining cross-platform posting without hurting reach. The update also introduces several generative AI features, such as text-to-video, AI avatars/characters, auto-editing tools, and multilingual support.
• Instagram is trying to be BeReal
  • Instagram has expanded Shots, a new feature that lets you snap a photo, send it to mutual followers (no filters, no edits), and the recipient can view it only once before it disappears. It’s stored in your own archive but vanishes for the viewer after opening. The move is part of Instagram’s efforts to boost spontaneous, intimate engagement, echoing trends from BeReal and Snapchat.

Industry

• Pinterest Launches New Initiative To Encourage Educational Use
  • Pinterest has introduced a U.S.-only "Educators' Fund" under its "Pinterest for Teachers" initiative to help creators who share educational content by offering training, expert access, and cash grants (20 creators will be chosen).
• Ads are loud, flashy, and in-your-face. Except these ones
  • For the right brands, disrupting scroll patterns by offering comfort/relief and reprieve from feeds can be an effective hook. This article contains examples of brands using it to their advantage.
• Why podcasting could be the best content marketing strategy for luxury brands
  • Luxury brands are looking for ways to genuinely connect with their audience since glossy magazines are just not cutting it.

Culture

• Hilary Duff Is Returning to Music. Thank God
  • After teasing new music, the actress has signed with Atlantic Records and will star in an upcoming docuseries chronicling her return.

@atlanticrecordsukthat's right, a decade after her last album the iconic hilary duff is back in the studio 🎤 what's your favourite duff moment?

• Becki Jones is BACK!
  • After a 6-month hiatus due to internal trolls, British content Creator Becki Jones has returned to TikTok.
• From Mormon Wife to Bachelorette
  • Taylor Frankie Paul from 'The Secret Lives of Mormon Wives' will be the next Bachelorette.

callherdaddy

A post shared by @callherdaddy

• Adolescence triumphs at the Emmys while The Studio breaks records
  • Owen Cooper has just become the youngest ever male Emmy winner (15yrs), for his role in Adolescence. Huge moment for him, but also for bringing tough conversations around toxic masculinity, cyberbullying, knife crime & the role of parents into the spotlight.
• Pop Mart shares decline most since April as Labubu shine starts to fade
  • Pop Mart shares dropped 9% as demand for Labubu toys cool. Resale values have dropped 30–40% in recent months driven by surging supply, raising concerns about the brand’s overreliance on a single viral trend. One hit wonder?
• Drag Race Stars Take Over Emmys Carpet

them

A post shared by @them

• Albania Names AI “Minister” to Tackle Corruption in Public Tenders
  • Albania has appointed the world’s first artificial intelligence “minister” to oversee public procurement, in a bold move that Prime Minister Edi Rama says will eliminate corruption and speed up government operations.
• Victoria Bechkam documentary

netflix

A post shared by @netflix

Audience

• Widespread availability of graphic Charlie Kirk shooting video shows content moderation challenges
  • Graphic videos of Charlie Kirk being shot at a college event spread rapidly across platforms like X, TikTok, and YouTube, often without proper warnings or moderation. The incident exposed how poorly platforms still handle violent content in real time, raising big questions about algorithms, policies, and accountability.
• Gen Z are deliberately dating ugly men
  • Shrekking is a new term referring to dating somebody less attractive than you, in the hopes they will treat you better. With only 56% of Gen Z having a romantic relationship compared to 78% of Boomers - a lot to unpack.

thenewsmovement

A post shared by @thenewsmovement

• Google Highlights Key Travel Trends of the Season
  • Rio de Janerio is the top trending destination for Christmas and NYE.

The Social Calendar

• 100 Days until Christmas - 16 September
• The Real Housewives of Salt Lake City - 16 September
• The Morning Show - 17 September
• Black Rabbit - 18 September
• International Equal Pay Day - 18 September
• Cardi B, Am I The Drama - 19 September
• World Peace Day - 21 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Our _______ is on leave
  • How brands can use this: A silly way to shout about a launch, a sale or a specific product.

heyorca

A post shared by @heyorca

• Clapping
  • How brands can use this: Create excitement around your service/product in a fun way.

@b1gbimboevery night is silly goofy hour🙂‍↕️ @Adam Ramirez #marriagehumor #marriedlife #marriedcouple

Platform Updates

• CapCut Adds LinkedIn Integration and New Generative AI Editing Tools
  • CapCut lets users share edited videos directly to LinkedIn with a "Made with CapCut" tag, streamlining cross-platform posting without hurting reach. The update also introduces several generative AI features, such as text-to-video, AI avatars/characters, auto-editing tools, and multilingual support.
• Instagram is trying to be BeReal
  • Instagram has expanded Shots, a new feature that lets you snap a photo, send it to mutual followers (no filters, no edits), and the recipient can view it only once before it disappears. It’s stored in your own archive but vanishes for the viewer after opening. The move is part of Instagram’s efforts to boost spontaneous, intimate engagement, echoing trends from BeReal and Snapchat.

Industry

• Pinterest Launches New Initiative To Encourage Educational Use
  • Pinterest has introduced a U.S.-only "Educators' Fund" under its "Pinterest for Teachers" initiative to help creators who share educational content by offering training, expert access, and cash grants (20 creators will be chosen).
• Ads are loud, flashy, and in-your-face. Except these ones
  • For the right brands, disrupting scroll patterns by offering comfort/relief and reprieve from feeds can be an effective hook. This article contains examples of brands using it to their advantage.
• Why podcasting could be the best content marketing strategy for luxury brands
  • Luxury brands are looking for ways to genuinely connect with their audience since glossy magazines are just not cutting it.

Culture

• Hilary Duff Is Returning to Music. Thank God
  • After teasing new music, the actress has signed with Atlantic Records and will star in an upcoming docuseries chronicling her return.

@atlanticrecordsukthat's right, a decade after her last album the iconic hilary duff is back in the studio 🎤 what's your favourite duff moment?

• Becki Jones is BACK!
  • After a 6-month hiatus due to internal trolls, British content Creator Becki Jones has returned to TikTok.
• From Mormon Wife to Bachelorette
  • Taylor Frankie Paul from 'The Secret Lives of Mormon Wives' will be the next Bachelorette.

callherdaddy

A post shared by @callherdaddy

• Adolescence triumphs at the Emmys while The Studio breaks records
  • Owen Cooper has just become the youngest ever male Emmy winner (15yrs), for his role in Adolescence. Huge moment for him, but also for bringing tough conversations around toxic masculinity, cyberbullying, knife crime & the role of parents into the spotlight.
• Pop Mart shares decline most since April as Labubu shine starts to fade
  • Pop Mart shares dropped 9% as demand for Labubu toys cool. Resale values have dropped 30–40% in recent months driven by surging supply, raising concerns about the brand’s overreliance on a single viral trend. One hit wonder?
• Drag Race Stars Take Over Emmys Carpet

them

A post shared by @them

• Albania Names AI “Minister” to Tackle Corruption in Public Tenders
  • Albania has appointed the world’s first artificial intelligence “minister” to oversee public procurement, in a bold move that Prime Minister Edi Rama says will eliminate corruption and speed up government operations.
• Victoria Bechkam documentary

netflix

A post shared by @netflix

Audience

• Widespread availability of graphic Charlie Kirk shooting video shows content moderation challenges
  • Graphic videos of Charlie Kirk being shot at a college event spread rapidly across platforms like X, TikTok, and YouTube, often without proper warnings or moderation. The incident exposed how poorly platforms still handle violent content in real time, raising big questions about algorithms, policies, and accountability.
• Gen Z are deliberately dating ugly men
  • Shrekking is a new term referring to dating somebody less attractive than you, in the hopes they will treat you better. With only 56% of Gen Z having a romantic relationship compared to 78% of Boomers - a lot to unpack.

thenewsmovement

A post shared by @thenewsmovement

• Google Highlights Key Travel Trends of the Season
  • Rio de Janerio is the top trending destination for Christmas and NYE.

The Social Calendar

• 100 Days until Christmas - 16 September
• The Real Housewives of Salt Lake City - 16 September
• The Morning Show - 17 September
• Black Rabbit - 18 September
• International Equal Pay Day - 18 September
• Cardi B, Am I The Drama - 19 September
• World Peace Day - 21 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Our _______ is on leave
  • How brands can use this: A silly way to shout about a launch, a sale or a specific product.

heyorca

A post shared by @heyorca

• Clapping
  • How brands can use this: Create excitement around your service/product in a fun way.

@b1gbimboevery night is silly goofy hour🙂‍↕️ @Adam Ramirez #marriagehumor #marriedlife #marriedcouple

Platform Updates

• CapCut Adds LinkedIn Integration and New Generative AI Editing Tools
  • CapCut lets users share edited videos directly to LinkedIn with a "Made with CapCut" tag, streamlining cross-platform posting without hurting reach. The update also introduces several generative AI features, such as text-to-video, AI avatars/characters, auto-editing tools, and multilingual support.
• Instagram is trying to be BeReal
  • Instagram has expanded Shots, a new feature that lets you snap a photo, send it to mutual followers (no filters, no edits), and the recipient can view it only once before it disappears. It’s stored in your own archive but vanishes for the viewer after opening. The move is part of Instagram’s efforts to boost spontaneous, intimate engagement, echoing trends from BeReal and Snapchat.

Industry

• Pinterest Launches New Initiative To Encourage Educational Use
  • Pinterest has introduced a U.S.-only "Educators' Fund" under its "Pinterest for Teachers" initiative to help creators who share educational content by offering training, expert access, and cash grants (20 creators will be chosen).
• Ads are loud, flashy, and in-your-face. Except these ones
  • For the right brands, disrupting scroll patterns by offering comfort/relief and reprieve from feeds can be an effective hook. This article contains examples of brands using it to their advantage.
• Why podcasting could be the best content marketing strategy for luxury brands
  • Luxury brands are looking for ways to genuinely connect with their audience since glossy magazines are just not cutting it.

Culture

• Hilary Duff Is Returning to Music. Thank God
  • After teasing new music, the actress has signed with Atlantic Records and will star in an upcoming docuseries chronicling her return.

@atlanticrecordsukthat's right, a decade after her last album the iconic hilary duff is back in the studio 🎤 what's your favourite duff moment?

• Becki Jones is BACK!
  • After a 6-month hiatus due to internal trolls, British content Creator Becki Jones has returned to TikTok.
• From Mormon Wife to Bachelorette
  • Taylor Frankie Paul from 'The Secret Lives of Mormon Wives' will be the next Bachelorette.

callherdaddy

A post shared by @callherdaddy

• Adolescence triumphs at the Emmys while The Studio breaks records
  • Owen Cooper has just become the youngest ever male Emmy winner (15yrs), for his role in Adolescence. Huge moment for him, but also for bringing tough conversations around toxic masculinity, cyberbullying, knife crime & the role of parents into the spotlight.
• Pop Mart shares decline most since April as Labubu shine starts to fade
  • Pop Mart shares dropped 9% as demand for Labubu toys cool. Resale values have dropped 30–40% in recent months driven by surging supply, raising concerns about the brand’s overreliance on a single viral trend. One hit wonder?
• Drag Race Stars Take Over Emmys Carpet

them

A post shared by @them

• Albania Names AI “Minister” to Tackle Corruption in Public Tenders
  • Albania has appointed the world’s first artificial intelligence “minister” to oversee public procurement, in a bold move that Prime Minister Edi Rama says will eliminate corruption and speed up government operations.
• Victoria Bechkam documentary

netflix

A post shared by @netflix

Audience

• Widespread availability of graphic Charlie Kirk shooting video shows content moderation challenges
  • Graphic videos of Charlie Kirk being shot at a college event spread rapidly across platforms like X, TikTok, and YouTube, often without proper warnings or moderation. The incident exposed how poorly platforms still handle violent content in real time, raising big questions about algorithms, policies, and accountability.
• Gen Z are deliberately dating ugly men
  • Shrekking is a new term referring to dating somebody less attractive than you, in the hopes they will treat you better. With only 56% of Gen Z having a romantic relationship compared to 78% of Boomers - a lot to unpack.

thenewsmovement

A post shared by @thenewsmovement

• Google Highlights Key Travel Trends of the Season
  • Rio de Janerio is the top trending destination for Christmas and NYE.

The Social Calendar

• 100 Days until Christmas - 16 September
• The Real Housewives of Salt Lake City - 16 September
• The Morning Show - 17 September
• Black Rabbit - 18 September
• International Equal Pay Day - 18 September
• Cardi B, Am I The Drama - 19 September
• World Peace Day - 21 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Our favourite customer
  • How your brand can use this: Pretty much by posting a similar version of this with your own employees, feel free to add a twist of your own with the location, people!

@texasroadhouse.mcallenWe love all of our guests!! 🫶🏻 #mcallentx #fypシ #rgv #favorite #guests

• Gorilla thinking
  • How your brand can use this: Do this but make the thought something related to your product/service.

@hehelarious#CapCut #hilarious🤣😂 #relateable #funny #jokes #goviral #Meme #MemeCut #dadjokes

• Two different personalities
  • How your brand can use this: Showcase two potential sides of your service/product, or invite two different employees if they’re up for it.

@dylanxoxo3Barbie and Raquelle @Pitbull #bestiesforever #besties #work #dancestudio #dance

Platform Updates

• Snapchat Launches First Open Prompt AI Lens
  • Snapchat just launched a new AI tool called the ‘Imagine’ lens. Unlike the older ‘Dreams’ lens, which gave pre-generated scenarios, this gives users full creative control over the AI-generated visuals: they can type in text prompts to create images or edit pictures from their camera roll.

• Instagram Will Now Enable You to Pin Your Own Post Comments
  • Instagram now lets users pin their own comments on posts, making it easier to highlight updates, key info, or answers at the top of the thread. This builds on the existing feature from 2020, where up to three audience comments could be pinned.
• Facebook Is Trying To Make Pokes Happen (Again)
  • Facebook is reviving its long-forgotten “Poke” feature-now with a prominent button on profiles, a dedicated poke page, and gamified elements like emoji streaks-aiming to boost engagement with younger users.

• Instagram Adds College Class Listings on Student Profiles
  • Following on from TikTok adding a new “Campus Verification” option to help college students connect in the app, Instagram is now adding the same thing, providing a means for students to showcase their college or university via their IG presence.
• Instagram releases a new ranking framework for notifications
  • Meta acknowledges that notifications optimised to CTR lead to certain products or authors being repeatedly suggested. This creates over-exposure, fatigue, and limits discovery of more diverse content. The new framework will reduce similar notifications and seek to improve the quality > quantity of notifications for more meaningful engagement.

Industry

• Did Mr. Beast Buy the NFL? Viral YouTube Stunt Explained
  • NFL Commissioner: “The NFL is now under the ownership of one individual, Jimmy Donaldson, Mr. Beast." But the video was actually a campaign to promote YouTube gaining the rights to broadcast the upcoming NFL game between the Los Angeles Chargers and the Kansas City Chiefs last week.

• Google told to pay $425m in privacy lawsuit
  • A US federal court has told Google to pay $425m (£316.3m) for breaching users' privacy by collecting data from millions of users even after they had turned off a tracking feature in their Google accounts.
• Nike Changes Iconic 'Just Do It' Slogan to Win Over the Anxious Generation
  • Nike has launched a new campaign reworking its iconic "Just Do It" slogan to connect with younger athletes, who are referred to as "the anxious generation," known for hesitancy & fear of failure: “Why Do It?” The 60-second cinematic film narrated by Tyler the Creator, features athletes like Caitlin Clark and LeBron James, and reframes greatness as a choice rather than an outcome.
• Depop trades educational tone for absurdity and emotion in new campaign
  • “We wanted to move past the educational copy we have historically used in our campaigns, and lean into a more emotive and cinematic way of storytelling,” says Depop CMO, as new campaign showcases the emotional connections formed by buyers and sellers who have shared taste and preferences.

Audience

• The Great Lock In
  • Search interest in “the great lock in” is at an all-time high in the US and “best motivational speeches” rose +250% in the past month
  • “lock in” is now searched more than ever and in 2025, the top searched synonym with “lock in” is focus
  • Search interest in “lock in app habit” broke out in the past month and “habit tracker ideas” doubled
  • “september 1” search interest is at an all-time high and “what is a winter arc” search interest rose +160% in the past month
  • “75 soft challenge” was the top-trending “challenge” searched alongside the Great Lock In, followed by “75 hard challenge”Audience

• Does Cringe Content Work? Why Founders Are Embracing This Unconventional Strategy
  • Many new brands are seeing success when they create with no inhibitions on social. There is no real formula to copy, founders say. The key is finding a flavour of chaos and cringe that feels authentic, and that can take repetition.

The Social Calendar

• World Suicide Prevention Day - 10 September
• Love is Blind France & Brazil - 10 September
• Thursday Night Football (Commander vs. Packers) - 11 September
• Ed Sheeran, Play Album release - 12 September
• 2025 World Athletics Championship - 13 September
• 77th Emmy Awards - 14 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Our favourite customer
  • How your brand can use this: Pretty much by posting a similar version of this with your own employees, feel free to add a twist of your own with the location, people!

@texasroadhouse.mcallenWe love all of our guests!! 🫶🏻 #mcallentx #fypシ #rgv #favorite #guests

• Gorilla thinking
  • How your brand can use this: Do this but make the thought something related to your product/service.

@hehelarious#CapCut #hilarious🤣😂 #relateable #funny #jokes #goviral #Meme #MemeCut #dadjokes

• Two different personalities
  • How your brand can use this: Showcase two potential sides of your service/product, or invite two different employees if they’re up for it.

@dylanxoxo3Barbie and Raquelle @Pitbull #bestiesforever #besties #work #dancestudio #dance

Platform Updates

• Snapchat Launches First Open Prompt AI Lens
  • Snapchat just launched a new AI tool called the ‘Imagine’ lens. Unlike the older ‘Dreams’ lens, which gave pre-generated scenarios, this gives users full creative control over the AI-generated visuals: they can type in text prompts to create images or edit pictures from their camera roll.

• Instagram Will Now Enable You to Pin Your Own Post Comments
  • Instagram now lets users pin their own comments on posts, making it easier to highlight updates, key info, or answers at the top of the thread. This builds on the existing feature from 2020, where up to three audience comments could be pinned.
• Facebook Is Trying To Make Pokes Happen (Again)
  • Facebook is reviving its long-forgotten “Poke” feature-now with a prominent button on profiles, a dedicated poke page, and gamified elements like emoji streaks-aiming to boost engagement with younger users.

• Instagram Adds College Class Listings on Student Profiles
  • Following on from TikTok adding a new “Campus Verification” option to help college students connect in the app, Instagram is now adding the same thing, providing a means for students to showcase their college or university via their IG presence.
• Instagram releases a new ranking framework for notifications
  • Meta acknowledges that notifications optimised to CTR lead to certain products or authors being repeatedly suggested. This creates over-exposure, fatigue, and limits discovery of more diverse content. The new framework will reduce similar notifications and seek to improve the quality > quantity of notifications for more meaningful engagement.

Industry

• Did Mr. Beast Buy the NFL? Viral YouTube Stunt Explained
  • NFL Commissioner: “The NFL is now under the ownership of one individual, Jimmy Donaldson, Mr. Beast." But the video was actually a campaign to promote YouTube gaining the rights to broadcast the upcoming NFL game between the Los Angeles Chargers and the Kansas City Chiefs last week.

• Google told to pay $425m in privacy lawsuit
  • A US federal court has told Google to pay $425m (£316.3m) for breaching users' privacy by collecting data from millions of users even after they had turned off a tracking feature in their Google accounts.
• Nike Changes Iconic 'Just Do It' Slogan to Win Over the Anxious Generation
  • Nike has launched a new campaign reworking its iconic "Just Do It" slogan to connect with younger athletes, who are referred to as "the anxious generation," known for hesitancy & fear of failure: “Why Do It?” The 60-second cinematic film narrated by Tyler the Creator, features athletes like Caitlin Clark and LeBron James, and reframes greatness as a choice rather than an outcome.
• Depop trades educational tone for absurdity and emotion in new campaign
  • “We wanted to move past the educational copy we have historically used in our campaigns, and lean into a more emotive and cinematic way of storytelling,” says Depop CMO, as new campaign showcases the emotional connections formed by buyers and sellers who have shared taste and preferences.

Audience

• The Great Lock In
  • Search interest in “the great lock in” is at an all-time high in the US and “best motivational speeches” rose +250% in the past month
  • “lock in” is now searched more than ever and in 2025, the top searched synonym with “lock in” is focus
  • Search interest in “lock in app habit” broke out in the past month and “habit tracker ideas” doubled
  • “september 1” search interest is at an all-time high and “what is a winter arc” search interest rose +160% in the past month
  • “75 soft challenge” was the top-trending “challenge” searched alongside the Great Lock In, followed by “75 hard challenge”Audience

• Does Cringe Content Work? Why Founders Are Embracing This Unconventional Strategy
  • Many new brands are seeing success when they create with no inhibitions on social. There is no real formula to copy, founders say. The key is finding a flavour of chaos and cringe that feels authentic, and that can take repetition.

The Social Calendar

• World Suicide Prevention Day - 10 September
• Love is Blind France & Brazil - 10 September
• Thursday Night Football (Commander vs. Packers) - 11 September
• Ed Sheeran, Play Album release - 12 September
• 2025 World Athletics Championship - 13 September
• 77th Emmy Awards - 14 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Trends

• Our favourite customer
  • How your brand can use this: Pretty much by posting a similar version of this with your own employees, feel free to add a twist of your own with the location, people!

@texasroadhouse.mcallenWe love all of our guests!! 🫶🏻 #mcallentx #fypシ #rgv #favorite #guests

• Gorilla thinking
  • How your brand can use this: Do this but make the thought something related to your product/service.

@hehelarious#CapCut #hilarious🤣😂 #relateable #funny #jokes #goviral #Meme #MemeCut #dadjokes

• Two different personalities
  • How your brand can use this: Showcase two potential sides of your service/product, or invite two different employees if they’re up for it.

@dylanxoxo3Barbie and Raquelle @Pitbull #bestiesforever #besties #work #dancestudio #dance

Platform Updates

• Snapchat Launches First Open Prompt AI Lens
  • Snapchat just launched a new AI tool called the ‘Imagine’ lens. Unlike the older ‘Dreams’ lens, which gave pre-generated scenarios, this gives users full creative control over the AI-generated visuals: they can type in text prompts to create images or edit pictures from their camera roll.

• Instagram Will Now Enable You to Pin Your Own Post Comments
  • Instagram now lets users pin their own comments on posts, making it easier to highlight updates, key info, or answers at the top of the thread. This builds on the existing feature from 2020, where up to three audience comments could be pinned.
• Facebook Is Trying To Make Pokes Happen (Again)
  • Facebook is reviving its long-forgotten “Poke” feature-now with a prominent button on profiles, a dedicated poke page, and gamified elements like emoji streaks-aiming to boost engagement with younger users.

• Instagram Adds College Class Listings on Student Profiles
  • Following on from TikTok adding a new “Campus Verification” option to help college students connect in the app, Instagram is now adding the same thing, providing a means for students to showcase their college or university via their IG presence.
• Instagram releases a new ranking framework for notifications
  • Meta acknowledges that notifications optimised to CTR lead to certain products or authors being repeatedly suggested. This creates over-exposure, fatigue, and limits discovery of more diverse content. The new framework will reduce similar notifications and seek to improve the quality > quantity of notifications for more meaningful engagement.

Industry

• Did Mr. Beast Buy the NFL? Viral YouTube Stunt Explained
  • NFL Commissioner: “The NFL is now under the ownership of one individual, Jimmy Donaldson, Mr. Beast." But the video was actually a campaign to promote YouTube gaining the rights to broadcast the upcoming NFL game between the Los Angeles Chargers and the Kansas City Chiefs last week.

• Google told to pay $425m in privacy lawsuit
  • A US federal court has told Google to pay $425m (£316.3m) for breaching users' privacy by collecting data from millions of users even after they had turned off a tracking feature in their Google accounts.
• Nike Changes Iconic 'Just Do It' Slogan to Win Over the Anxious Generation
  • Nike has launched a new campaign reworking its iconic "Just Do It" slogan to connect with younger athletes, who are referred to as "the anxious generation," known for hesitancy & fear of failure: “Why Do It?” The 60-second cinematic film narrated by Tyler the Creator, features athletes like Caitlin Clark and LeBron James, and reframes greatness as a choice rather than an outcome.
• Depop trades educational tone for absurdity and emotion in new campaign
  • “We wanted to move past the educational copy we have historically used in our campaigns, and lean into a more emotive and cinematic way of storytelling,” says Depop CMO, as new campaign showcases the emotional connections formed by buyers and sellers who have shared taste and preferences.

Audience

• The Great Lock In
  • Search interest in “the great lock in” is at an all-time high in the US and “best motivational speeches” rose +250% in the past month
  • “lock in” is now searched more than ever and in 2025, the top searched synonym with “lock in” is focus
  • Search interest in “lock in app habit” broke out in the past month and “habit tracker ideas” doubled
  • “september 1” search interest is at an all-time high and “what is a winter arc” search interest rose +160% in the past month
  • “75 soft challenge” was the top-trending “challenge” searched alongside the Great Lock In, followed by “75 hard challenge”Audience

• Does Cringe Content Work? Why Founders Are Embracing This Unconventional Strategy
  • Many new brands are seeing success when they create with no inhibitions on social. There is no real formula to copy, founders say. The key is finding a flavour of chaos and cringe that feels authentic, and that can take repetition.

The Social Calendar

• World Suicide Prevention Day - 10 September
• Love is Blind France & Brazil - 10 September
• Thursday Night Football (Commander vs. Packers) - 11 September
• Ed Sheeran, Play Album release - 12 September
• 2025 World Athletics Championship - 13 September
• 77th Emmy Awards - 14 September

• Subscribe to receive weekly Relevance Hub Updates from Spin!

Subscribe

Why separating paid and organic is costing brands more than they think

Social budgets are bigger than ever. For many brands, Meta is the single most important channel in the mix.

But results aren’t keeping up. Engagement is flat. Campaigns look busy but don’t build momentum. Teams are stretched and siloed.

Too often, the issue isn’t the platform, but rather the way brands are still running paid and organic as if they’re separate worlds.

That’s the mistake we’ll be tackling at Meta HQ in King’s Cross on Sept 24, where speakers from Meta, Five Guys, and Spin will join CMOs and senior marketers to explore how to:

• Connect paid and organic for stronger results
• Build creative that actually drives performance
• Structure teams and budgets for a 360 approach

Seats are limited, so if you’d like to be in the room, you can register here:

Register here

Siloed from the start

In most organisations, brand and performance teams are planned separately. Organic goes to PR or community, paid sits in media. Budgets, KPIs and reporting don’t line up. Creative ends up caught in the middle, resized to fit two disconnected strategies.

Audiences don’t split the two. They see one brand, one feed. If that feed feels repetitive or disjointed, they scroll past; whether it’s boosted or not.

“Social is not a linear marketing channel, it’s messy, chaotic and where we all spend far too much of our time. So why would you design siloed strategies for organic and paid, brand and performance, and expect your audience to follow the “funnel” you create. Tell me the last time you bought from a brand that you were introduced to by a paid social ad, without first going to their organic social page to research and scrutinise the features, quality, community vibe, before you felt ready to pull the trigger? I’ll wait…

If you neglect a joined up strategy, or neglect one channel vs the other entirely, you’ve put a low glass ceiling in before you’ve even spend a penny.”

- Paaula Baxi, Performance Director

Spending more, learning less

Brands are often spending more on social, but learning less. When paid and organic are designed separately, you miss the opportunity to see how the two can work together to unlock better insights. The real learning happens when the ecosystem is connected.

Without that connection, paid becomes a plaster for weak organic. Organic becomes an afterthought. And both underdeliver.

Creative as the real driver

Maria Rubio, our Marketing Manager, has seen the same pattern across multiple sectors. “The algorithm can’t fix weak creative. Too often the media plan is right, but the message is off. You need ideas that travel, content designed to perform across the funnel, whether boosted or not.”

Creative is where paid and organic meet. But too often, assets are built once and repurposed everywhere. A carousel becomes a Story. A 30-second ad gets chopped down for Reels. The content looks familiar but it doesn’t feel native.

The result is creative fatigue. Not just for audiences, but inside the business too. Teams repeat formats because they’re fast, not because they’re effective.

Towards a 360 approach

The brands leading on Meta right now aren’t choosing sides, but rather building systems that connect brand and performance from the start:

• Teams planned against shared objectives.
• Creative pipelines that flex across placements and funnel stages.
• Paid and organic budgets reinforcing each other instead of competing.

It’s not complicated, but it does require a shift. From treating paid and organic as separate, to treating them as a single ecosystem.

Ultimately…

The takeaway is simple: brands that keep paid and organic in silos will continue to burn budget while results stall. Brands that bring them together will create connected ecosystems that drive both performance and brand-building.

Which side of that equation you end up on is a choice.

I choose the right side

Why separating paid and organic is costing brands more than they think

Social budgets are bigger than ever. For many brands, Meta is the single most important channel in the mix.

But results aren’t keeping up. Engagement is flat. Campaigns look busy but don’t build momentum. Teams are stretched and siloed.

Too often, the issue isn’t the platform, but rather the way brands are still running paid and organic as if they’re separate worlds.

That’s the mistake we’ll be tackling at Meta HQ in King’s Cross on Sept 24, where speakers from Meta, Five Guys, and Spin will join CMOs and senior marketers to explore how to:

• Connect paid and organic for stronger results
• Build creative that actually drives performance
• Structure teams and budgets for a 360 approach

Seats are limited, so if you’d like to be in the room, you can register here:

Register here

Siloed from the start

In most organisations, brand and performance teams are planned separately. Organic goes to PR or community, paid sits in media. Budgets, KPIs and reporting don’t line up. Creative ends up caught in the middle, resized to fit two disconnected strategies.

Audiences don’t split the two. They see one brand, one feed. If that feed feels repetitive or disjointed, they scroll past; whether it’s boosted or not.

“Social is not a linear marketing channel, it’s messy, chaotic and where we all spend far too much of our time. So why would you design siloed strategies for organic and paid, brand and performance, and expect your audience to follow the “funnel” you create. Tell me the last time you bought from a brand that you were introduced to by a paid social ad, without first going to their organic social page to research and scrutinise the features, quality, community vibe, before you felt ready to pull the trigger? I’ll wait…

If you neglect a joined up strategy, or neglect one channel vs the other entirely, you’ve put a low glass ceiling in before you’ve even spend a penny.”

- Paaula Baxi, Performance Director

Spending more, learning less

Brands are often spending more on social, but learning less. When paid and organic are designed separately, you miss the opportunity to see how the two can work together to unlock better insights. The real learning happens when the ecosystem is connected.

Without that connection, paid becomes a plaster for weak organic. Organic becomes an afterthought. And both underdeliver.

Creative as the real driver

Maria Rubio, our Marketing Manager, has seen the same pattern across multiple sectors. “The algorithm can’t fix weak creative. Too often the media plan is right, but the message is off. You need ideas that travel, content designed to perform across the funnel, whether boosted or not.”

Creative is where paid and organic meet. But too often, assets are built once and repurposed everywhere. A carousel becomes a Story. A 30-second ad gets chopped down for Reels. The content looks familiar but it doesn’t feel native.

The result is creative fatigue. Not just for audiences, but inside the business too. Teams repeat formats because they’re fast, not because they’re effective.

Towards a 360 approach

The brands leading on Meta right now aren’t choosing sides, but rather building systems that connect brand and performance from the start:

• Teams planned against shared objectives.
• Creative pipelines that flex across placements and funnel stages.
• Paid and organic budgets reinforcing each other instead of competing.

It’s not complicated, but it does require a shift. From treating paid and organic as separate, to treating them as a single ecosystem.

Ultimately…

The takeaway is simple: brands that keep paid and organic in silos will continue to burn budget while results stall. Brands that bring them together will create connected ecosystems that drive both performance and brand-building.

Which side of that equation you end up on is a choice.

I choose the right side

Why separating paid and organic is costing brands more than they think

Social budgets are bigger than ever. For many brands, Meta is the single most important channel in the mix.

But results aren’t keeping up. Engagement is flat. Campaigns look busy but don’t build momentum. Teams are stretched and siloed.

Too often, the issue isn’t the platform, but rather the way brands are still running paid and organic as if they’re separate worlds.

That’s the mistake we’ll be tackling at Meta HQ in King’s Cross on Sept 24, where speakers from Meta, Five Guys, and Spin will join CMOs and senior marketers to explore how to:

• Connect paid and organic for stronger results
• Build creative that actually drives performance
• Structure teams and budgets for a 360 approach

Seats are limited, so if you’d like to be in the room, you can register here:

Register here

Siloed from the start

In most organisations, brand and performance teams are planned separately. Organic goes to PR or community, paid sits in media. Budgets, KPIs and reporting don’t line up. Creative ends up caught in the middle, resized to fit two disconnected strategies.

Audiences don’t split the two. They see one brand, one feed. If that feed feels repetitive or disjointed, they scroll past; whether it’s boosted or not.

“Social is not a linear marketing channel, it’s messy, chaotic and where we all spend far too much of our time. So why would you design siloed strategies for organic and paid, brand and performance, and expect your audience to follow the “funnel” you create. Tell me the last time you bought from a brand that you were introduced to by a paid social ad, without first going to their organic social page to research and scrutinise the features, quality, community vibe, before you felt ready to pull the trigger? I’ll wait…

If you neglect a joined up strategy, or neglect one channel vs the other entirely, you’ve put a low glass ceiling in before you’ve even spend a penny.”

- Paaula Baxi, Performance Director

Spending more, learning less

Brands are often spending more on social, but learning less. When paid and organic are designed separately, you miss the opportunity to see how the two can work together to unlock better insights. The real learning happens when the ecosystem is connected.

Without that connection, paid becomes a plaster for weak organic. Organic becomes an afterthought. And both underdeliver.

Creative as the real driver

Maria Rubio, our Marketing Manager, has seen the same pattern across multiple sectors. “The algorithm can’t fix weak creative. Too often the media plan is right, but the message is off. You need ideas that travel, content designed to perform across the funnel, whether boosted or not.”

Creative is where paid and organic meet. But too often, assets are built once and repurposed everywhere. A carousel becomes a Story. A 30-second ad gets chopped down for Reels. The content looks familiar but it doesn’t feel native.

The result is creative fatigue. Not just for audiences, but inside the business too. Teams repeat formats because they’re fast, not because they’re effective.

Towards a 360 approach

The brands leading on Meta right now aren’t choosing sides, but rather building systems that connect brand and performance from the start:

• Teams planned against shared objectives.
• Creative pipelines that flex across placements and funnel stages.
• Paid and organic budgets reinforcing each other instead of competing.

It’s not complicated, but it does require a shift. From treating paid and organic as separate, to treating them as a single ecosystem.

Ultimately…

The takeaway is simple: brands that keep paid and organic in silos will continue to burn budget while results stall. Brands that bring them together will create connected ecosystems that drive both performance and brand-building.

Which side of that equation you end up on is a choice.

I choose the right side

Trends

• College Room Tour
  • How your brand can use this: Great for EGC. Could be used for "meeting room tours" in the middle of someone's meeting.

@xoamixoHighly requested room tour! #dorm #dormprank @melrose

• Cadbury Pascall Clinkers
  • How your brand can use this: Link to your brand product or service in an authentic way.

@amyhoagstrying our own #clinkerchallenge #clinker #fyp #wlw @Bre

• How fine was...
  • How your brand can use this: Insert your brand, product or service and highlight the USPs.

@danielavspxLara version!! Sophia or manon next?? 💕💕 | #katseye #katseye_lara #viral #fyp #xybca | @KATSEYE @LARA RAJ Lara raj edit, mom how fine was Lara raj? KATSEYE Lara edit

• Rare Aesthetic
  • A new trend which is leaning into the British nostalgia in the late 90's to early 2000's.

@haharememberwhenrare aesthetic - being off sick in primary school #nostalgia #primaryschool #schoolmemories #memories #rareaesthetic #trend #uknostalgia #ukkids #foryou #viral #targetaudience #xyz #abcxyz

Platform Updates

• Google is rolling out new feature, "Preferred Sources"
  • Google’s new feature will allow you to designate “Preferred Sources” so publications you know and trust feature more prominently in “Top stories” and “News” placement and a dedicated “From your sources” section.
• Pinterest Autumn Report
  • It's thrift season, as Gen Z shift towards more sustainable purchases.
    • Pinterest is introducing the Thrift Shop, where users can shop vintage in-platform.
  • The report also covers fashion, interior, food and travel trends.

• Apple Music Now Lets You Import Playlists From Spotify and Other Streaming Services
  • Through a partnership with SongShift, Apple Music allows users to move saved music, albums and playlists from other streaming apps such as Spotify. The rollout coincides with a wave of artists leaving Spotify.
• TikTok Adds Audio Messaging, Audio and Video Attachments for DMs
  • TikTok now lets users aged 16 and over send minute-long voice notes and up to nine images or videos in both one-on-one and group DMs - with protections like blocking media in initial messages and allowing deletions within a brief time window.