When we first started with Merrell, they were operating with six different Instagram channels across Europe. As a result, they were not only out of sync with each other, but with the brand. They had no centralised brand voice on social, and their audiences were being fed disparate messaging.
Firstly, we combined each separate Instagram page into one umbrella page titled ‘MerrellEU’ before curating and developing various campaigns that would resonate with a wider EU audience to ensure consistent growth and momentum. The process involved a high volume of communication and organisation as we not only learned about the brand as a whole, but the subtle differences within each region. From here we were able to propel Merrell’s growth and strengthen the overall community with highly relevant content.
Since then we have provided EMEA specific design and production work to create more relevant content for the European audience, sending content creators to capture events and activations. As the brand grew, so too did their need to integrate social with wider marketing objectives. That’s where our consultative works comes in handy - we provide deep dives and strategies on workflows, new product launches, social media monetisation and more to benefit the wider marketing strategy.
Jerome Le Belle "The team creates an effective workflow through their impressive communication skills and professionalism. Overall, it's been a very successful engagement."