loveholidays sought to establish a strong presence on TikTok, a platform where their target audience was highly engaged, and to generate excitement around their brand.
Recognising the importance of cultural relevance and engagement, we developed a TikTok strategy that tapped into the platform's popular lip-reading challenge format. Collaborating with six energetic influencers, we created entertaining and authentic content that showcased loveholidays' brand essence.
Audiences were not only entertained but also exposed to key phrases associated with holidays, encouraging them to participate and learn more about the loveholidays experience. This approach not only generated awareness but also fostered a sense of community and excitement around the brand.
By utilising the power of influencer partnerships on TikTok, we transformed loveholidays from a traditional travel brand into having a culturally relevant and engaging presence on TikTok.
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