Building a 360 Social Presence with Califia Farms

The Challenge:

The initial brief from Califia Farms was to build an engaged community in the UK for the launch of their brand outside of the US. As the relationship developed this was only the start and we worked with the global team to create both cultural relevance and engaging creative with real influence.

The Solution:

We’ve developed an agile strategy, aligning with the US-lead branding, whilst adapting with social landscape changes and updates.Can also reference the 2023 Comms social strategy we built to align with OOH US campaign focusing on Summer Cold Brew moments.

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Client Feedback:

Califia Team - "Team are so approachable and adaptable to work with, we've really made a splash"