Atlantic Records

Atlantic needed to significantly improve the speed and effectiveness of their reactive content on socials. Previous agencies were unable to move quickly enough on communications, meaning key cultural and reactive moments were being missed. Spin was brought in to help Atlantic respond at pace and stay relevant in real-time conversations.

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With round-the-clock communications in place, we remain closely across all activity within the music label, ensuring nothing is missed. This includes working sensitively under NDAs and managing communications for global, high-profile artists such as Ed Sheeran, Bruno Mars and Charli XCX. Our approach is built around constant visibility, fast decision-making and close collaboration with Atlantic.

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