Loveholidays approached us with the goal of launching their TikTok account. They wanted to expand into a platform that would effectively showcase their brand personality and drive social media growth. With the company experiencing significant expansion, they were eager to see fast results and recognized the need to continue educating and entertaining their growing audience across channels.
We launched the TikTok account alongside a dynamic reactive strategy, ensuring we consistently aligned with the algorithm while producing content that was both entertaining and native to the platform. Our robust community management approach allowed us to strike a balance between engaging the audience and showcasing Loveholidays’ personality, whilst addressing customer messages and inquiries, which allowed us to reinforce brand trust between Loveholidays and the consumer. This entertainment-focused strategy enabled us to effectively communicate Loveholidays’ brand values, ensuring all content resonated with the TikTok community. As a result, the account experienced rapid growth and significant viewer numbers.
