Funkin sought to establish itself as the go-to summer drink for a diverse range of consumers and occasions.
The power of experiential marketing is undeniable so we hosted a captivating influencer brunch event attended by 20 influencers and their +1s. The event featured a delicious meal, an engaging cocktail masterclass, and a playful boozy bingo game, ensuring a memorable experience for all attendees.
By providing a unique and enjoyable opportunity, influencers organically shared their experiences on social media, resulting in a wealth of authentic and engaging content. This not only amplified the product's visibility but also created a positive association with the Funkin brand.
Through strategic influencer partnerships, we elevated Funkin’s Nitro Blue Raspberry Martini launch, generating buzz and excitement among consumers.
