Funkin Summer

Igniting Summer Buzz for Funkin with Influencers

360 Social
360 Social
Strategy
Strategy
Influencer
Influencer

The Challenge

Funkin sought to establish itself as the go-to summer drink for a diverse range of consumers and occasions.

The Approach

The power of experiential marketing is undeniable so we hosted a captivating influencer brunch event attended by 20 influencers and their +1s. The event featured a delicious meal, an engaging cocktail masterclass, and a playful boozy bingo game, ensuring a memorable experience for all attendees. 

By providing a unique and enjoyable opportunity, influencers organically shared their experiences on social media, resulting in a wealth of authentic and engaging content. This not only amplified the product's visibility but also created a positive association with the Funkin brand.

Through strategic influencer partnerships, we elevated Funkin’s Nitro Blue Raspberry Martini launch, generating buzz and excitement among consumers.

The Results ↓

2.5%
Engagement Rate
10
Influencers
688k
Impressions
9.8k
Engagements
If you'd like to know how Spin can help you, hit the button below to arrange a chat or set us a brief.
Get in touch
Check out some of our other work ↓
Califia Farms
Califia Farms
Califia Farms
Building a 360 Social Presence with Califia Farms
Fujifilm
Fujifilm
Fujifilm
Orchestrating Brand Consistency for Fujifilm
Whites Beaconsfield
Whites Beaconsfield
Whites Beaconsfield
Revamping campaign strategy to boost CVR on TikTok
Brothers
Brothers
Brothers
One TV ad, 12 assets, endless reach
See all work