Funkin Summer Social & Influencer

Igniting Summer Buzz for Funkin with Influencers

360 Social
360 Social
Strategy
Strategy
Influencer
Influencer

The Challenge

Funkin sought to establish itself as the go-to summer drink for a diverse range of consumers and occasions.

The Approach

The power of experiential marketing is undeniable so we hosted a captivating influencer brunch event attended by 20 influencers and their +1s. The event featured a delicious meal, an engaging cocktail masterclass, and a playful boozy bingo game, ensuring a memorable experience for all attendees. 

By providing a unique and enjoyable opportunity, influencers organically shared their experiences on social media, resulting in a wealth of authentic and engaging content. This not only amplified the product's visibility but also created a positive association with the Funkin brand.

Through strategic influencer partnerships, we elevated Funkin’s Nitro Blue Raspberry Martini launch, generating buzz and excitement among consumers.

The Results ↓

2.5%
Engagement Rate
10
Influencers
688k
Impressions
9.8k
Engagements
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