Fujifilm 360 Social Strategy

Fujifilm UK came to us with a need to synthesis multiple service needs, alongside a high volume of incoming traffic from their current social audience. With an established presence across Instagram, Facebook and Twitter, they wanted a clear strategy and management for each platform.

Due to the size of the brand, we successfully manage the high volume of incoming messages, requests and content from the community. We created a multi-platform community strategy, keeping the Fujifilm UK brand consistent, whilst balancing multiple service messages.

As well as product focuses, we’ve communicated Fujifilm School workshops, events hosted at the House of Photography and shared content captured by the brand’s wide fan base. Additionally, we’ve led the social strategy and execution for Fujifilm UK’s first vlogging camera and are currently executing for upcoming product launches.