Cuvva were on a mission to redefine the way consumers use cars, shifting away from traditional, fixed insurance models towards one with flexibility. This is critical during a time of financial uncertainty, where many are unable to afford a car outright but still need accessible transportation. The challenge was to make flexible car insurance understandable and appealing to a younger, Gen Z audience who may be new to driving/navigating insurance.
We focused on creating relatable, engaging content that demystified car insurance. We leaned into Voxpop-style videos featuring Cuvva’s thumb-stopping lobster mascot to grab attention. By pairing humour with educational content, we made insurance feel less intimidating and more accessible, through content that informs, entertains, and resonates.
