The Influencer space is riding a wave of transformation. For brands, knowing which Influencers to work with and why is crucial. Especially as 62% of millennials report that influencers significantly effect their purchase decisions. Learn how to win in the Influencer space in 2024 with our new guide.
Spin is delighted to announce we are sponsoring LEAD 2024. The event is the the premier annual advertising summit in the UK, organised by the Advertising Association, together with the IPA and ISBA. The event takes place on 8 February 2024 at the Queen Elizabeth II Centre in Westminster.
LEAD 2024 will be held as a full day event, featuring a cutting edge, content-driven agenda as well as offering outstanding opportunities to network with 400 senior-level professionals from across our combined memberships, who together cover the entire advertising industry.
If you would like to arrange a meeting with the Spin team, please feel free to contact us at hello@spinbrands.com.
London (22nd November 2023): Spin, the leading social media agency, has appointed Ahmed Omer as their new Marketing Director. Bringing a wealth of experience in marketing and a strong commitment to diversity, equity, and inclusion (DEI), Ahmed is set to lead and amplify the strategic marketing efforts at Spin, aligning with the agency’s ambitious growth objectives.
Prior to joining Spin, Ahmed was a key figure at IPG Mediabrand’s Reprise, serving as Group Marketing Director and contributed significantly to their ethnic and religious diversity Employee Resource Group, Heritage. His professional journey includes a four-year tenure at GroupM, where he began at Xaxis, GroupM’s programmatic agency, before being promoted to a wider role. Notably, Ahmed also oversaw the INCA brand, GroupM’s influencer marketing arm, which has since merged the GOAT agency.
Ahmed’s dedication to mentoring and fostering inclusive leadership is evidenced through his active roles with MEFA and Bloom. His efforts were recognised in 2021 when he was named an Empower Ethnic Minority Future Leader, a testament to his contribution to enhancing inclusivity within the business sphere.
In discussing his new role, Ahmed shares, “I am thrilled to join Spin as their first Marketing Director. Social media is a field I'm deeply passionate about, especially with my significant involvement in the launch of INCA. What drew me to Spin was their exceptional social media expertise, creative excellence, global presence, and vibrant culture. Spin truly is the industry’s best-kept secret, and I'm excited to help elevate the brand’s profile and amplify our voice in the global social media landscape.”
Max Whicher, Co-founder of Spin, expressed his enthusiasm about Ahmed’s joining, stating, “Ahmed’s blend of strategic marketing prowess and passion for social media make him an invaluable addition to our leadership team. His vision aligns seamlessly with our ethos at Spin, and we are excited about the fresh perspectives and robust strategies he brings to the table.” This new appointment signals Spin’s continued dedication to strengthening its leadership team and becoming a leader in the social media industry.
London (16th October 2023): Following the triumphant launch of the “Not So Humble Ingredients” Out-of-Home (OOH) campaign, Napolina extends the celebration of its premium ingredients to the digital sphere with a social media campaign managed by leading social media agency, Spin.
The original OOH campaign drew attention with its visually striking display near Mercato Metropolitano in South London, featuring a grand 3.8m pillar and a 1.3-meter can, paying tributeto Napolina’s Naples heritage and underscoring the brand’s commitment to quality Italian ingredients.
With the baton passed to Spin, the agency crafted a 360 social media campaign to complement and elevate the original OOH narrative. The social campaign employs platform-specific features,making tinned tomatoes and columns visually engaging, forging a “Not So Humble” connection with audiences and reinforcing Napolina’s dedication to superior ingredients.
The campaign is currently active and showing promising early results, with the creative reachingover a million unique users and delivering some impressive engagement numbers already.
“We were thrilled with how our social media extension creatively mirrored and amplified our successful OOH campaign. It’s a celebration of how Napolina’s not so humble ingredients elevate dishes to restaurant standard that really resonated with our audience across various social platforms,” remarked Jeremy Gibson, Marketing Director at Napolina.
“As a team of social natives, we were excited by the opportunity to partner with Napolina and take on the challenge of bringing the brilliant OOH work to life on social. By delivering a data driven strategy, supported by some brilliant creative, the results of the campaign speak for itself.I believe it really showcases the undeniable impact that social media has in connecting with audiences and the part it can play in amplifying already successful campaigns.” said Alex Bodini, CEO & Co-Founder, Spin.
What do Demi Lovato, the WWE, and Usher all have in common? Well, they’re just three of the artists and entertainment companies who are now benefiting from TikTok’s latest partnership with Ticketmaster. The new feature will allow users to purchase tickets for events directly through the TikTok app, meaning that you can go from scrolling through your FYP, to dancing along to Usher’s “Yeah!” in just a few taps.
Eligible creators will be able to search for relevant Ticketmaster events through the “add link” function before posting a video. They will then have the option to “add to video” which will display the Ticketmaster link to the event towards the bottom of the video once posted. Users will then be able to click on the link and, in a similar fashion to the Tiktok shop, will be taken to the Ticketmaster website in-app to continue browsing.
Japanese multinational conglomerate Fujifilm has appointed Spin to carry out an ongoing strategic social media service to continue to drive and develop their growth to new audiences.
A brand that is world-renowned for their work in the realms of photography, optics and wider electronics. Headquartered in Japan and first established in 1934, Spin couldn’t be happier to partner with the brand and support their innovation across social with the intrinsic synergy from their image-focused products to the constant evolution of the platforms we use to share this very outcome.
Explore more from Fujifilm & Instax here:
– https://global.fujifilm.com/en/
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Spin is an award winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists. For more information or to enquire about scaling your brand through social please email hello@spinbrands.com
Things are changing… again (and again, and again).
Instagram has, rather ironically, faced widespread backlash from a static asset created by photographer @illumitati and shared by thousands, including the queen of lip kits (and chickens) Kylie Jenner. We all know the famous phrase ‘a picture can say 1000 words, but here we are seeing the defiant power of a picture when put in the hands of everyday users
Here’s a quick Spin-centric rundown of why this happened, what happened next and what this means for brands.
Why Now?
It’s simple really:
When we think of TikTok we think of short video clips.
When we think of YouTube we think of lengthy videos.
When we think of Twitter we think of sassy snippets.
When we think of Facebook we think of our mums.
And, when we think of Instagram we think of a feed of static images.
Not so fast! Early this year, Instagram began testing a brand new version of its app’s home feed that featured full-screen photographs and videos, similar to TikTok, and the response was very very loud. Users said the feed was cluttered, ugly and pushing for the primacy of video far too hard. This was no accident; this feed re-jig came hand in hand with other recent changes which include an increasingly algorithmic main feed, a push for TikTok-style “reels” videos, and the increasing presence of a remix function.
These changes have led to everyday users struggling to interact with their friends and family’s posts which get sucked down the bottom of the algorithm in favour of ads and (poorly) recommended posts, hand-curated by the algorithm.
Soon, the post by @illumitati began to spread like wildfire, with a whole app seemingly uniting behind a shared hatred for the new update. The post, overall, gained 2.2 million likes and 43k comments. And, eventually, the spreading of this post led to collective action – with a petition being signed over 300k times.
What may seem like a funny or playful post, could be disastrous for Instagram. Let’s not forget that when Kylie Jenner last talked smack about a social media app, the tweet reduced its market price by $1.3 BILLION (🪦 RIP Snapchat).
What’s Going on Now?
Adam Mosseri, Instagram’s CEO (aka the cause of many SMMs’ stress and anxiety), quickly responded to the widespread criticism with a video (lol) carefully doubling down on the controversial changes. He told his audience that Instagram would “continue to promote photographs,” but made sure to reiterate that: “over time, more and more of Instagram will become video.”
The reaction to this? Similar to this brilliant slack from a client:
What does this mean for brands?
It may seem like a lose-lose scenario, but fear not, here are some quick tips on how to ride this wave for social success:
Push for authenticity 🔥
Audiences are sick of their feeds appearing manufactured, ad-centric and controlled by the algorithm. Now, more than ever, producing authentic and engaging content is key. Show a little humanness with friendly faces or relatability. Gone are the days of a polished Instagram (whether that be in video or static format), so act like the best friend and not like the big brand.
Use (real) reel content 📹
Look, video isn’t going anywhere. So, it’s a perfect time to experiment with reel content and see what sticks. The likelihood is your reach will Skyrocket. Again, just keep it as authentic as possible.
Keep in mind what people want 🪧
Maybe it’s wouldn’t be a bad idea to play around with statics and see if you can hit the sweet spot of engagement: people are hungry for the return of pictures. Yes, your reach might drop, due to the ever-changing algorithm, but your audience will appreciate a feed made up of a variety of content. Don’t be a one-trick pony: have a content plan based on statics, Carousels, Reels AND Stories.
Virality is still a thing 🦠
It’s kind of crude, but the mass spreading of this post shows us that ‘things’ can still go viral. Don’t give up hope! Here is our go-to guide for all things viral.
Play it by ear 👂
Things are changing every day. New trends rise, and old social media sites fall. Algorithms change, but sometimes the users do not. A great social media presence requires A LOT of social listening, reading and knowledge. Keep up to date on everything social.
Or, what if we told you that there is a dream team of social media experts waiting to help you out with this confusing digital landscape? Experts in the algorithm AND the everyday user. We are here to help. Spin is an award-winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists.
For more information or to enquire about scaling your brand through social please email hello@spinbrands.com
Bill’s restaurants as part of Caprice Holdings has appointed Spin to carry out an on-going strategic and creative social media service to continue to drive their growth to new audiences with ever-engaging content.
Bill’s is a British restaurant and bar chain, founded by Bill Collison in 2001 when he opened a small greengrocery in Lewes, East Sussex. There are now 70+ branches in the UK with a continuous expansion on the horizon owned by Caprice Holdings.
Explore more from Bill’s here: https://bills-website.co.uk/
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Spin is an award winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists. For more information or to enquire about scaling your brand through social please email hello@spinbrands.com
The Hoxton has appointed Spin to carry out a comprehensive and strategic social media service.
The Hoxton is a series of open house hotels in London, Europe and North America, with comfortable rooms, all-day dining and private venue hire.
To match their post-pandemic growth they needed a specialist social-first agency to build out an effective strategy across all markets.
Explore more from The Hoxton here: https://thehoxton.com/
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Spin is an award winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists. For more information or to enquire about scaling your brand through social please email hello@spinbrands.com
Magnet has appointed Spin to handle their home and interior social media strategy and execution across paid social following increased online consultation demand over the last several years.
Magnet Kitchens have been helping homeowners create beautiful, purposeful kitchens for over 100 years from humble Yorkshire roots to paving the way as a leading kitchen retailer in the UK with over 200 showrooms nationwide.
Explore their range online here https://www.magnet.co.uk/
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Spin is an award winning pure-play social media agency that combines the sharpest creative minds with the smartest performance specialists. For more information or to enquire about scaling your brand through social please email hello@spinbrands.com
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