Five Guys wanted to launch their new £7 Kids Meal in the UK, driving in-store demand among young families.The campaign needed to cut through on social, build awareness fast, and deliver measurable impact across multiple platforms in a highly competitive QSR market… But do it in under 7 days.
Building a social-first creative strategy around everyday family routines, showing how the Kids Meal makes outings with children easier, and more fun. Content was tailored to platform behaviours: hi-fi hero storytelling for YouTube, lo-fi and UGC-style assets for TikTok discovery, and urgency-driven statics and video for Meta scale and conversion.
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