As a well-known household name in the UK, Funky Pigeon is a customisable greetings card and gift company that has been running since 2009.
Once a leader in a niche industry, Funky Pigeon is now faced with big competitors like Moonpig and Thortful.
With a predominantly older target audience, we were tasked with helping to make the brand more relevant to a younger Gen Z audience and what better platform to bridge the gap than TikTok, a platform we know inside and out?
We leveraged TikTok as a means of hitting new audiences entirely, focusing on making the brand fun and relatable to a younger demographic, and re-shaping elements of their brand personality to cater to the platform.
We took a campaign focus around Valentine’s day in February and brought in elements of self-deprecating humour to capitalise on trends to were already engaged to our audience.
This succeeded in creating high levels of engagement, as we identified that by producing similar content that the desired audience was already engaging with, we could simply follow similar trends and create similar levels of engagement.
Funky Pigeon now has a large following on TikTok which continues to grow. They were able to target new audiences and succeeded in engaging with and becoming relevant to a Gen Z audience.