Scaling Customer Acquisition for DeadHappy Life Insurance

The Challenge:

DeadHappy needed a highly collaborative partner who could create more alignment between their creative and performance marketing strategies in order to grow their customer base.

The Solution:

We worked closely with DeadHappy’s growth team to categorise and develop a framework that defined the direction of DeadHappy’s creative approach. By combining this with our audience strategy, we were able to focus on crafting the best messaging for each audience. We also developed bespoke performance reports that blend first party data with ad platform performance, allowing us to gain unique performance insights.

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The Feedback:

Lucy Holton, Head of Growth

"Not only were Spin able to rapidly scale our customer acquisition, the quality of their insights and analysis gave us confidence about the way forward."