Why local influencer marketing works best when brands choose cultural fluency over follower count.

Bill’s restaurants as part of Caprice Holdings has appointed Spin to carry out an on-going strategic and creative social media service to continue to drive their growth to new audiences with ever-engaging content.
Bill’s is a British restaurant and bar chain, founded by Bill Collison in 2001 when he opened a small greengrocery in Lewes, East Sussex. There are now 70+ branches in the UK with a continuous expansion on the horizon owned by Caprice Holdings.
Explore more from Bill’s here: https://bills-website.co.uk/
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