The Collective had a tasty problem: How to make their dairy products stand out in a market more crowded than a supermarket on discount day. They needed to go from "meh" to "more, please!", but their social media seriously lacked bite.
First, we whipped up a plan for this not-getting-the-social-love-it-deserves yogurt. Then we rounded up five influencers to create TikTok content as appetizing as The Collective's products. If saves are anything to go by, from toddlers to mums, people got stuck in.
Our strategy was to make The Collective yogurt irresistible. That meant creating content that hit people right in the taste buds and got them sharing. As a result, The Collective went from just another dairy brand to creaming it in social channels.
Ready to take the taste test?
