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Spin Group Announces Appointment of Chairman John Smith

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John has held prominent leadership positions, including CEO of global media group BBC Worldwide, COO of global fashion brand Burberry PLC and chairman of Jungle Creations and Seeker Music.

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Why judgement matters more than whether AI or human created your socials

Everyone is using AI. Yes – everyone, including us. Whether it’s for data analysis, generating ideas, or tweaking the odd phrase, AI has become foundational to modern workflows.

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Can brands promote healthier social habits without killing performance?

People are rethinking their social habits in the same way they rethink their diet, sleep or exercise.

Blog
Spin’s 2026 Social Predictions

Here are the behaviours, formats, platforms and creative shifts we think will define this year’s social strategies.

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