The R-Score: Your brand’s social media credit score.

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the r-score

Everyone talks about engagement and reach, but how do you actually know if your brand is relevant?

It is a critical question, because the most relevant brands have outperformed average revenue growth by 230% over the past 10 years.

We know that 86% of consumers prioritize authenticity and relevancy when deciding which brands to like. Yet, until now, "relevance" has been hard to quantify.

Enter The R-Score: our proprietary measurement tool: a unique, tangible formula that turns "relevance" into a number you can track, compare, and grow.

What goes into your (R) Score

Think of it as a score that tracks what really matters: relevance.

‍We built it as part of our 360° social approach, because we know: higher relevance = better engagement, stronger growth, deeper connection.

Here’s what fuels it:

Social channel data

Your performance benchmarked against competitors and a proprietary database of brand activity. This then powers your...

Growth Score

A numerical rating of your channel performance vs. peers.

AI persona survey data

Your content (and theirs) tested with AI-powered audience personas to see who’s really connecting. Which informs your...

Content Relevance Score

A numerical measure of how well your content resonates with your target audience.

Tracking your growth…together

The R Score isn’t a one-off report. It’s a trackable, measurable, comparable metric you can grow over time.
We can go as granular as your social team needs or keep it boardroom simple.

Want more detail? We can go deep, granular and very specific. Need to update your board on progress?

The R Score is the simplest and clearest way to show you’re moving on up.

It’s the clearest way to show how your social channels and brand relevance are moving in sync: proof that your brand’s not just posting for the sake of posting, it’s progressing and growing.

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