Fujifilm

Redefining pleasure as a lifestyle

Creative

The Challenge

The sex toy brand OhDoki wanted to break away from traditional adult industry tropes and avoid explicit messaging. Instead, they aimed to be recognised as a tech-driven brand focused on innovation.

The Approach

We redefined pleasure beyond the bedroom, creating hifi production assets that celebrated sensory experiences like food, travel, hobbies, and friendship - positioning OhDoki as a lifestyle brand centred on all-encompassing pleasure.

The Results

+3.5%
Engagement Rate
+705%
Views Increase

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