Grosvenor had experienced drastic spikes in CPA after June 2021 following iOS14.5+, and they could not keep CPAs down, whilst also generating volume.
We focused on controlled creative testing, account consolidation and optimisation around event testing to drive efficient paid campaign results. We rigorously tested creative formats, and implemented social-first modern approaches to asset creation to make the most eye-catching and scroll-stopping assets possible, which helped us achieve 2x the industry standard CTR and Cost per Registration 15% below targets across the whole of 2023.
Delivering 2x the industry standard CTR, with a Cost per Registration 15% below targets across the whole of 2023 for Grosvenor Casinos.
